
I make connections. ⎯ designer at @deel, writing + teaching at @ElisavaBCN and @weareshifta
Joined January 2013
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- Followers1.2K
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October marked 2 years at @deel!
This year I went from designing the product to shipping code into it, and I don't think l'Il ever design the same way again. 🔥
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✨
a few very cool things are happening across Spain today for the eclipse:
- a team of SpaceX employees has taken over the stunning Parador de Lerma in Burgos to follow the event
- NASA has turned a 12th-century church into its eclipse operations hub
- Iberia is operating a special eclipse-viewing flight (IB1473, Copernicus’s birth year btw) with a live stream from the sky
what a day
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Guía práctica para empezar en Producto Digital. ⎯ weareshifta.com/guia-product…
Mi nuevo post para @weareshifta 🚀
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🫡📝
2 years ago, I shared lessons from hitting $100M… Today, we’re at $1B run rate and profitable; the fastest-growing company in YC history 🔥
The Founder Playbooks of the past decade need to be rewritten. As Co-Founder of Deel I want to share more of how we got here… 👇
Founders are often told to hire a VP of Sales, then get out of the way.
What founders misunderstand is that sales isn’t something to delegate. It’s a shared responsibility.
It’s why I took on revenue head-first as CRO – not a standard founder move.
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From startup to $1B run rate in just over 6 years
75% YoY growth
Profitable for nearly 3 years
35,000 customers and 1.25M workers in 150+ countries
⎯ This is what building for the future of work looks like. Deel 💜
🙏@shuooo & I are humbled to share that @deel has crossed $1B run rate
6 years ago, we couldn’t have imagined this. 35k customers, incredible partners & a team that moves mountains daily.
Grateful for the trust. We're just getting started 🚀
deel.com/blog/deel-celebrate…
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Excited to be part of the team working on @deel's Global Payroll product (aka the part of work everyone looks forward to: getting paid) 💸
Ever wonder what it feels like when payroll runs smoothly across countries without handoffs or delays? Spoiler: It’s fluid, fast, and effortless. It feels like Deel. Learn more deel.com 💶✨
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Loving Bottega Veneta’s “Craft is our language” campaign, beautifully inspired by the work of legendary Italian designer Bruno Munari. ❤️
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⚡️ Mi último artículo en el blog de @weareshifta: Inteligencia Artificial para diseño. Más allá del hype: cómo integrar la IA en tu proceso creativo.
⎯ weareshifta.com/inteligencia…
📚 Una lectura imprescindible para comprender lo que está ocurriendo (y lo que vendrá): Colapso del Product Market Fit, por @simonvlc y @reforge
⎯ estrategiadeproducto.com/p/c…
👋 If you're in Berlin, this is the last weekend to visit one of the coolest exhibitions I've seen this year: "Still – Moving: Portraits 1992-2024" by Rineke Dijkstra, on display at the Berlinische Galerie.
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Last month, I visited the @MuseoGuggenheim's Hilma af Klint exhibition, celebrating one of the first major abstract artists in Western art history. Beyond her large-scale artworks, what struck me most was this story:
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En febrero de 2025 arranca la 5ª edición del programa de investigación para diseño que imparto en @weareshifta. Si entre tus propósitos para este nuevo año está seguir creciendo profesionalmente, ¡te interesa!
Hey! 👇
Now Hiring: Estamos buscando a un Design Systems Lead para formar parte de nuestro team ✨ Más info 🔗 mendesaltaren.com/design-sys…
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En el primer episodio de la nueva temporada de Radio Button, el podcast de @mendesaltaren, Belén Cabello de FONDO Supper Club habla con Jacobo Vázquez y Belén Fernández-Santos. Una conversación super interesante. 💙
Escúchalo aquí: open.spotify.com/episode/6oz…
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Imagínate que una de tus mejores amigas se dedica a investigar sobre temas tan importantes 👇
Por fin se ha publicado la investigación que hice con
@maiteazules y @sminue
sobre el abandono profesional de Jóvenes Médicas de Familia. Os cuento un poco de qué va la cosa:
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From hype to hyper-personalization: A deep dive into fashion and AI in this 'Insights by mendesaltaren' feature.
👀
How do we create seamless product experiences that enhance users' interaction?
Here are three types of experiences shaping the Fashion industry today, and why they are relevant for brands and consumers.
Enjoy!
🔗bit.ly/3zeKXNt
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