building @profound with my bud @thejamescad
🇺🇸 New York
Joined June 2010
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Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins.
Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things:
1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop.
2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer.
AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention.
That’s why we’re expanding our applied AI research team. We’re bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.
Dylan Babbs retweeted
i don’t know how many times i got distracted playing with the physics while building this
new ship at @profound - context overview
3D visualization + sidebar to understand how context is connected, navigate through nodes, check source files' previews, see and fix missing gaps, ask agents about their context, etc.
collab with @oyaaaaaaaasumi
Dylan Babbs retweeted
new ship at @profound - context overview
3D visualization + sidebar to understand how context is connected, navigate through nodes, check source files' previews, see and fix missing gaps, ask agents about their context, etc.
collab with @oyaaaaaaaasumi
Bot traffic passed human traffic on the web back in June, and most AI bots still can’t see what’s on your site. They grab the raw HTML, never running the scripts, opening the tabs, or clicking the accordions where your pricing and product details actually live.
So we built Dynamic Bot Rendering in @profound. When an AI bot shows up, we serve it a fully loaded version of the page, while your human visitors’ experience stays exactly the same.
You can see your website’s bot readability and then pick what gets rendered (the whole site, a group of pages, or just one), without ever touching your CMS.
It’s live for every customer on CloudFront, Cloudlfare, or Vercel, with more CDNs on the way.
Nicely done Ian Armstrong, Gary Fishkin, and Meera Parat!
We partnered with @Moz to bring Search Visibility into @profound.
Every page now shows its SEO Data next to its AEO data, and your AI Marketer can act on it.
tryprofound.com/blog/introdu…
Dylan Babbs retweeted
Had fun making this onboarding for our new Agent Builder @profound
Dylan Babbs retweeted
loved this small handle so much i implemented it in a new project we're shipping soon at @profound
Excited to share that @profound has made @LinkedIn's 2026 Top Startups List!
Special shoutout to our engineering, product, design and data teams for shipping something new every week for our customers. The speed we move at is one of the many reasons Profound has been recognized.
If you want to build the workbench for AI marketing, we're hiring in SF, NYC, London, and Buenos Aires.
Dylan Babbs retweeted
hiring our 2nd technical recruiter to help build and scale profound - tons of scope/ ownership. SF or NYC! 🖤
Today @profound is launching skills.marketing, a free library of the best marketing skills to help you create better work, faster.
1/ We pull skills from the top Marketing Engineer repos on GitHub
2/ We add skills from experts on our Marketing Engineer podcast
3/ Everything goes into one library, searchable by platform and use case
4/ You add any skill to Profound, or anywhere else you do your work
We're hiring Forward Deployed Marketing Engineers at Profound.
As an FDME, you’ll embed with marketing teams at the world’s biggest brands, agencies, and consulting partners to build agents that become part of everyday work.
This role is for marketers who build, not engineers who want to learn marketing.
Learn more and apply. tryprofound.com/careers/0621…
Dylan Babbs retweeted
Excited to announce we've raised a $5.1M seed round at @interfere_ led by Hummingbird, with Worldbuild, Designer Fund, YC, Vercel, and others.
In an age where execution is abundant, we’re building Interfere to enable the next generation of software to be exceptional from day one.
If you're at AI Engineer New York this week, drop by the @profound x @FireworksAI_HQ Code & Cocktails rooftop event tomorrow.
Meet top engineers and technical leaders building specialized AI.
Request your spot.
luma.com/gydwrqt6
Thank you Mark Read for having me on stage at prompt New York this week.
Great to speak to a room of marketing leaders on building @profound, the vertical AI marketing platform in the AI era.
Slop is what happens when you give a frontier model a one-line prompt and zero context.
Context Manager in @profound is the operating memory for Aim, our AI Marketer. It turns everything your company knows into shared context that every agent and teammate works from.
Watch it in action below 👇
How Context Manager works:
1/ Connects to SharePoint and Work IQ, Notion, Google Drive, Granola, Slack, Gong, GitHub, and custom in-house systems
2/ Distills durable facts into six Brand Records, weighted by source authority and recency
3/ Detects gaps and captures what only lives in someone's head through interview workflows
4/ Holds org-level and individual context, so output fits each person's role
Models change every few weeks. The context layer is what compounds.