News, views and latest research from Dectech, the Behavioural Science consultancy firm. Helping you understand and manage customer decision-making.
London, UK
Joined September 2012
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Dectech retweeted
Ancient Egypt rewarded loyalty with beer and bread. Today? Points and promo emails.
Our new @dectechconsult report shows most #LoyaltyPrograms stall after sign-up. Member Prices triple purchase rates. Partner offers & referrals are underused.
📘 dectech.co.uk/news-insights/…
ALT Sales impact of various loyalty schemes
Dectech retweeted
According to new research by @moneyfarmUK and @dectechconsult, 25% of the nation are financially dependent on a partner, 17% on our parents and 10% of us rely on other relatives.
ifamagazine.com/article/mone…
Dectech retweeted
🥁 Drumroll please! 🥁
The top downloaded episodes of 2021:
4) Benny Cheung of @dectechconsult (140)
3) #Behavioraleconomics analysis of @amazon (159)
2) Behavioral economics analysis of @Disney (144)
1) @RobertCialdini on new & expanded Influence (157)
👏🏻👏🏻👏🏻 Thanks everyone!
Dectech retweeted
Measuring current attitudes & behaviours around vaccine hesitancy is spurring much discussion at today's #BehaviouralScience Summit! Delighted to have @dectechconsult's Abbie Letherby and @SwissRe's Komal Shah present to us today👏 #MRSLive
Dectech retweeted
With Euro 2020 kicking off tomorrow, I want to share the forecasts in round 1 from our model. England is odds-on to avenge their World Cup semi loss to Croatia at 72% vs 11%.
For more of this and if you missed my post yesterday:
beta.dectech.co.uk/news-insi…
Bring it on!
Dectech retweeted
🚨All followers of #FinkTank! Here is the first cut on the Euros from Dectech, my brilliant colleagues on the #FinkTank and top numbers people . There will be more throughout the tournament. The England figures are pretty striking.
Dectech retweeted
Behavioural science to help cut litter? The British Midlands town of Rugby (a mere stone’s throw from Koenfucius towers—must check out) has installed a rubbish-ometer, playing on the use of “rubbish” as an epithet for what one dislikes: buff.ly/3peSZN9 HT @dectechconsult
Dectech retweeted
The value of time: % of people willing to pay £250 never to have to queue again = ~25%; % of people willing to pay £250 to have 5 more years of extra life: ~75% buff.ly/3gLUqjK via @dectechconsult
Dectech retweeted
“An Englishman, even if he is alone, forms an orderly queue of one. — George Mikes – at Belgrade, Republic of Serbia
How much is a #queue worth?
Queuing is an infamously #British habit. If there's one thing the British like more than #queuing, it’s complaining about it. We wanted to find out their #WillingnessToPay to never queue again.
bit.ly/3u8HhF8
#TheWorth #BehaviouralResearch
Dectech retweeted
Context is king! For those who heard me preaching this point before, here is a concise piece to illustrate why. If you want to measure consumer preference, you need to recreate the context in which those decisions are made in the real world - conjoint ain't it!
The idea that people know what they want is hopelessly optimistic but who wants to believe that their choices are open to #Influence? What can Bill Murray and our #BehaviourLab teach us about #ChoiceEnvironments and #ConsumerBehaviour?
bit.ly/3dWoZjD
Dectech retweeted
“How many more lives would be lost before we realize that human behaviour is the most important factor in all problem management?” Developing a vaccine in record time is of little use if people are hesitant to take it—@biju_finalmile: buff.ly/3vxAfv2 HT @dectechconsult
Dectech retweeted
Can a simple #Nudge save the insurance industry hundreds of millions/year? @bennydectech & @dectechconsult show it's possible (and dare I say...simple)
thebrainybusiness.com/140
#behavioraleconomics #behavioralscience #behaviouralscience #behaviouraleconomics #EconTwitter
Dectech retweeted
A piece on a project I did for a food delivery client, that really showcases the power of Behaviourlab in helping them develop and test proposition ideas, all in a quantitative and behavioural manner.
Food delivery, like Just Eat, Deliveroo and Uber Eats, is a fast growing, highly competitive and rapidly evolving sector. Evaluating your new business or products features and pricing can be the difference between success and abject failure.
dectech.co.uk/news-insights/…
Dectech retweeted
When lockdowns shut down offices in April, the productivity of one online retailer's newly homebound workers increased by 7.6% econ.st/2JpCkG1
Dectech retweeted
Three stories:
🔴 Three quarters of England to be in Tier 4 from tomorrow as #COVID19 restrictions extended trib.al/DuFg4Sv
🔴 Return to school delayed for secondary pupils trib.al/Bx4pnU6
🔴 Boris Johnson signs #Brexit trade deal trib.al/xMhubwH
Dectech retweeted
Lululemon plans overseas expansion as yogawear booms on.ft.com/2WA3FYW
Dectech retweeted
Apple set to launch electric car production by 2024 news.sky.com/story/apple-set…
Dectech retweeted
How To Use Behavioural Science in Banking, Food Delivery and More–An Interview with Dr. Henry Stott, Co-founder of Dectech
Henry Stott talks to @thebrainybiz about nudges, anchoring, relativity, framing, habits, and more.
Listen now at: thebrainybusiness.com/130
#podcast
Dectech retweeted
Another first for this week! > The UK’s first electric car forecourt opens for business... ow.ly/x0yB50CFSYv #ElectricCars #Future #Climate #Environment
Dectech retweeted
Wouldn’t you look a bit miffed if your motor insurance had gone up by 17% in the name of gender equity, despite the fact that you pose significantly less risk? Striving for equilibrium in one area often produces imbalance elsewhere: buff.ly/2JLuGFM
