I’m officially done here. Please come say hi 👋 at threads.net/@cdylanparks ✌️
Also, Twitter played a HUGE role in developing and keeping media companies brands relevant. Trying to boil this down to "how many clicks did I get from Twitter to my site" misses so much of the value provided...
Nieman: Twitter wasn’t worth it for NPR (nor many others)
This take gets wrong Twitter’s value, which isn’t in “sending people to your website”. Instead, Twitter was THEE best at discovery + a generator of public sphere discourse…back in the day.
niemanreports.org/articles/n…
Follow me on Threads for a preview of tonight’s winning Powerball numbers – at Manhattan, NY
To all of my friends & overall network I have built here on Twitter - I’m spending a lot less time here and am working to rebuild my network on Threads. I would greatly appreciate connecting with you there. Install the app to follow my threads and replies. threads.net/@cdylanparks
To all of my friends & overall network I have built here on Twitter - I’m spending a lot less time here and am working to rebuild my network on Threads. I would greatly appreciate connecting with you there. Install the app to follow my threads and replies. threads.net/@cdylanparks
Last nights #GardenParty with @DerekAndSusan was En Fuego 🔥 Many highlights including Layla 🎸🎸🎸 with @treyanastasio
Its not "just the flu" folks... cbsnews.com/video/long-covid…
This was always the logical next thing. Been wondering why Apple hasn't aggressively invested in and re-positioned Siri as AI Chat...
A new version of ChatGPT, OpenAI’s popular chatbot, behaves a lot like Siri and Alexa. You can talk to it — and have a conversation.
nyti.ms/4552yl1
Dylan ⚽️⛷️🎸 (No Longer Here) retweeted
25 Biggest Advertisers In The World:
25. Pepsi🥤 - $3 billion
24. Nike 👟 - $3.8 billion
23. Walmart 🏪 - $3.9 billion
22. Estee Lauder 💄 - $3.91 billion
21. Stellantis 🚗 - $4.3 billion
20. Coca-Cola 🥤 $4.32 billion
19. Toyota 🚗 - $4.4 billion
18 McDonald's 🍔 - $4.5 billion
17. Warner Bros 🎬 - $4.8 billion
16. Tencent Holdings 🤖 - $4.9 billion
15. Volkswagen 🚙 - $5 billion
14. JD . com 👕 - $5.1 billion
13. Booking . com ✈️ - $6 billion
12. AB InBev (Budweiser) 🍺 - $6.8 billion
11. Walt Disney Corp 🎬 - $7.2 billion
10. Comcast (Sky / NBC) 📺 - $7.7 billion
9. Unilever 🧼 - $7.8 billion
8. Google 💻 - $7.9 billion
7. Nestle 🍫 - $8 billion
6. LVMH 👗 - $10.4 billion
5. Proctor & Gamble 🧴 - $11.1 billion
4. Alibaba 🎧 - $12.6 billion
3. L'Oreal 💄 - $13.1 billion
2. ByteDance (TikTok) 📱 - $19.2 billion
1. Amazon 🛍️ - $20.6 billion
-----
Top 25 ranked by ROI:
For every $1 they spent - how much revenue did they make in 2022:
25. L'Oreal 💄 - 2.9x
24. Booking . com ✈️ - 2.9x
23. ByteDance (TikTok) 📱 - 3.2x
22. Estee Lauder 💄 - 4.5x
21. McDonald's 🍔 - 5.2x
20. Warner Bros. Discovery 🎬 - 7x
19. Proctor & Gamble 🧴 - 7.2x
18. LVMH 👗 - 7.6x
17. Unilever 🧼 - 7.7x
16. Anhsuser-Busch InBev 🍺 - 8.5x
15. Coca-Cola 🥤 - 10x
14. Alibaba 🎧 - 10.7x
13 Amazon 🛍️ - 10.9x
12. Walt Disney Corp 🎬 - 11.5x
11. Nike 👟 - 12x
10. Nestle 🍫 - 12.4x
9. Comcast Corp 📺 - 15.8x
8. Tencent Holdings 🤖 - 16.8x
7. PepsiCo. 🥤 - 28.8x
6. JD . com 👕 - 29.7x
5. Google (Alphabet) 💻 - 35.8x
4. Stellantis 🚗 - 44x
3. Volkswagen 🚙 - 58.8x
2. Toyota 🚗 - 60.7x
1. Walmart 🏪 - 146.9x
-----
Breakdown...
1. Amazon
Here's the craziest part....
Amazon spent $20.6 billion, which makes them the biggest advertiser EVER.
However, they made $37.7 billion from their own ad platform.
Amazon now make more from ads than they do from Prime.
2. Where is Apple?
Only spent $1.8 billion in 2022. Close - but no cigar.
3. What about Pharma?
Pfizer is the largest ad spender in Pharma - but only spent $2.8 billion.
4. What about Meta?
Zuck almost made it to the list...
Amount spent: $2.6 billion
Revenue: $116.6 billion
ROAS: 44.8x
5. US Dominance 🇺🇸
The vast majority of the companies are from the USA:
🇨🇳 China has 4 companies = Ali, Bytedance, JD and Tencent.
🇫🇷 France has 2 companies = LVMH and L'Oreal
🇪🇺 UK, Netherlands, Switzerland and Belgium have 1 company each = Unilever, Stellantis, Nestle and Anheuser respectively
Kevin Systrom Strikes Back: The Instagram Cofounder May Quietly Be Creating The Next Great Social App—Again - The Messenger themessenger.com/tech/kevin-…
Truth
Twitter is quickly becoming the exact same thing as Facebook because any social network placed in an environment of pure capitalism will become Facebook.
garbageday.email/p/easing-th…
Introducing @TheMessenger Tech 👊 "We hope to serve you by focusing on how things work, why things are changing, and what impact new innovations will have on real people’s lives" Congrats @dewalt ! themessenger.com/tech/editor…
Wow this interview is wild. Basically we still haven’t tried the 5 men accused of masterminding 9/11 after 22 years because….they were tortured – at Boulder, CO
I spoke with @nytimes senior reporter @carolrosenberg about why after 22 years none of the five accused 9/11 terrorists have been brought to trial. Listen: bit.ly/3Lf9PaK











