Something's clearly in the air. I've gotten more inbound from founders looking for X ghostwriting in the last 30 days than I have in the preceding 10 months. But I don't think done-for-you X ghostwriting works anymore. If you're looking for help on X, here's what to do instead: First, you have to understand what you really want. I hear this all the time: "I'm looking for someone to get me from 1k to 10k followers." Unfortunately: 1. Follower count doesn't matter anymore. Look at my account. ~97k, but my posts have extreme variance. Most posts have dozens of likes, then occasionally I hit a banger. 2. The algo is hit-driven now Done-for-you ghostwriting assumes consistency is the primary blocker to growth. But you can't just post consistently and get impressions growth anymore. It's necessary but not sufficient. You need to post bangers. Which leads me to: 3. Bangers are either timeless or timely The way done-for-you ghostwriting works is: - I interview you for 30-60 mins - I extract good ideas and post them for you This approach is guaranteed not to be timely, and (most of the time) not guaranteed to be timeless either. Even timeless posts have to be in dialogue with the discourse currently on X. Randomly posting into the void doesn't work. So what actually works? For posting: internal transformation via coaching. Meaning: getting out of your own way so you can post on X in your natural voice. I've worked with dozens of ghostwriting clients in the past. And in past iterations of the algorithm, I've had great success. I don't do it anymore. I do know the pattern across clients is inevitably one thing: fear. People who "need help with X" actually just need help getting over their posting fears: - my thoughts aren't any good - what if I piss people off - it's so cringe - etc. That's why clients look for done-for-you ghostwriting. It helps them avoid all these negative feelings. But here's my analogy: posting is like eating broccoli. No one can force you to do it if you hate doing it. A ghostwriter can transform it for you--mash up the broccoli, roast it, cover it in cheese--but if you hate eating broccoli, you will fail at eating broccoli. If you hate the idea of posting on X, you will fail at posting on X. Simple as. The simplest way to enjoy posting on X? Use X as a social network. Not as a newsletter, not as one-to-many broadcast system, not as a product marketing channel. But literally as a social network. Use X to interact with ideas you like, people you like, companies you like. "Authentically." By which I mean, without thinking about it. Seeing X as a solvable objective is paradoxically self-defeating. Just like having friends. If you treat every friend you make as a means to an end: "This person will invite me to the Hamptons. That person will advance my career." You will have shallow friendships. But if you enjoy your friendships as they are, for what they are, with no further judgment or motive, then you will have fun. And ironically you will make more and better friendships. X is the same way. If you enjoy using it, it will bear fruit for you. Now go forth and post. h/t @adam__xyz for the inspiration