Florian Kaefer (@floriankaefer) header
Florian Kaefer (@floriankaefer) profile picture

Florian Kaefer

@floriankaefer

Founder of The Place Brand Observer (@placebrandobs) and Sustainability Leaders Project (@sustleaders)

 Switzerland
linkedin.com/in/floriankaefer
Joined July 2009
  • Tweets4.6K
  • Following63
  • Followers1.3K
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Photo by Florian Kaefer (@floriankaefer)Photo by Florian Kaefer (@floriankaefer)Photo by Florian Kaefer (@floriankaefer)Photo by Florian Kaefer (@floriankaefer)Photo by Florian Kaefer (@floriankaefer)Photo by Florian Kaefer (@floriankaefer)Photo by Florian Kaefer (@floriankaefer)Photo by Florian Kaefer (@floriankaefer)Photo by Florian Kaefer (@floriankaefer)Photo by Florian Kaefer (@floriankaefer)
Last item in our most recent issue is a #bookreview of @floriankaefer's "An insider’s guide to place branding: Shaping the identity and reputation of cities, regions and countries" link.springer.com/article/10…
Image from Place Branding and Public Diplomacy (@place_branding)
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Since 2014, it has been an incredible journey collecting ideas,experiences & advice on #sustainability & #regenerativetourism. Join us as our founder @floriankaefer explains how we came to be what we are today. Video credit @RGEHammond from @greentraveller youtube.com/watch?v=rn3O7JHx…
Image from Sustainability Leaders United (@SustLeaders)
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🎙️When the interviewer gets interviewed🎙️ @floriankaefer shares his insights on the current state of #sustainability in tourism and discusses his latest book "Sustainability Leadership in Tourism". sustainability-leaders.com/f… #sustainabletourism #communications #entrepreneur
Image from Sustainability Leaders United (@SustLeaders)
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Florian Kaefer retweeted
Shivya Nath (@shivya) profile picture
Shivya Nath@shivya30 Oct 2022
Thanks @SustLeaders and @floriankaefer for including my insights on responsible travel writing and community storytelling in your latest book - Sustainability Leadership in Tourism! #sustainabletourism #travelwriting
Image from Shivya Nath (@shivya)
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⏳How can cities, regions, or countries overcome image challenges? ⏳How to bridge perception gaps? Our panel of place branding specialists shares their expert views here: placebrandobserver.com/how-t… #cityimage #countryimage #imagemanagement #placebrand #placebranding
Image from The Place Brand Observer (@PlaceBrandOBS)
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Honored to be included in the new book “Sustainability Leadership in Tourism”, edited by @floriankaefer, founder of @sustleaders #tourism #sustainability #leadership instagram.com/p/CikIl5huGyg/…
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“If you only read one book on #placebranding, let @floriankaefer's An Insider’s Guide to Place Branding be the one. This is without doubt the best long-read on the topic.” - @martinboisen, Lecturer at @univgroningen & an Independent advisor For more info: lnkd.in/dsEyCjBA
Image from The Place Brand Observer (@PlaceBrandOBS)
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** New book alert ** The professional guidebook Sustainability Leadership in Tourism by @floriankaefer has just been published! Find out more about the book and how to purchase here: sustainability-leaders.com/b… #bookstoread #booksintourism #responsibletourism
Image from Sustainability Leaders United (@SustLeaders)
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Florian Kaefer retweeted
Aivar Ruukel (@Ruukel) profile picture
Aivar Ruukel@Ruukel15 Sep 2022
Please meet people who are interviewed by @floriankaefer, founder of @SustLeaders in his new book - Sustainability Leadership in Tourism. #sustainability #sustainabletourism #leadership
Image from Aivar Ruukel (@Ruukel)
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“An Insider’s Guide to Place Branding by @floriankaefer provides an excellent, wide-ranging overview of the multiple facets of #placebranding.” - Keith Dinnie, author of Nation Branding – Concepts, Issues, Practice Grab your copy today. bit.ly/3Bgm2rB
Image from The Place Brand Observer (@PlaceBrandOBS)
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My book at @uni_li. Looking good, what do you think? #placebranding @PlaceBrandOBS
Image from Florian Kaefer (@floriankaefer)
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Orte als Marken. Durch #PlaceBranding zu mehr #Nachhaltigkeit? Danke für das Interview! schleswig-holstein.sh/blog/2… via @Schleswig-Holstein
Orte als Marken. Durch Place Branding zu mehr Nachhaltigkeit?

Orte als Marken. Durch Place Branding zu mehr Nachhaltigkeit?

Ein extravagantes Bauwerk macht noch keine Ortsmarke. Place Branding ist vielmehr ein umfassender Prozess, bei dem vor Ort alle an einem Strang ziehen müssen. Gut gemacht trägt das zur nachhaltigen...

schleswig-holstein.sh
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Cities & countries seeking an economic makeover try various methods to improve their image to boost #perception & #economicdevelopment. We wanted to know examples of such initiatives, find out what our panel of #placebranding specialists had to say. bit.ly/3wjeTT6
Image from The Place Brand Observer (@PlaceBrandOBS)
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How does #sustainability impact country brands and their #softpower? 🎙️ Listen to our founder @floriankaefer's latest podcast where he explores the topic, similar to the talk he recently gave at @BrandFinance's Global Soft Power Summit 2022. 🎙️ bit.ly/3uIn0bj
Image from The Place Brand Observer (@PlaceBrandOBS)
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An Insider’s Guide to Place Branding authored by TPBO founder @floriankaefer is now available at discount. Visit the below link & use the code Dd027YOAY4NNCX to avail of the discount. bit.ly/3KIAQAC #placebraning #sustainability #SoftPower #NationBranding
Image from The Place Brand Observer (@PlaceBrandOBS)
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Florian Kaefer retweeted
Brand Finance (@BrandFinance) profile picture
Brand Finance
@BrandFinance15 Mar 2022
"Linking #sustainability with nation branding can be tricky. But also hugely rewarding and profitable." @floriankaefer, @PlaceBrandOBS shares insights from his research on #brand #NewZealand. Join the Global #SoftPower Summit 2022🌎 live: us02web.zoom.us/webinar/regi…
Image from Brand Finance (@BrandFinance)
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Florian Kaefer retweeted
Brand Finance (@BrandFinance) profile picture
Brand Finance
@BrandFinance15 Mar 2022
What are the challenges of linking #sustainability and #SoftPower? Join the discussion alongside @jeffgturner, @DSM, @floriankaefer, @PlaceBrandOBS and Robert Haigh, Brand Finance. Join the Global #SoftPower Summit 2022🌎 live: us02web.zoom.us/webinar/regi…
Image from Brand Finance (@BrandFinance)
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New podcast alert! What are the key trends & priorities which will impact the work of #placebrand managers in 2022? @floriankaefer shares key insights in the latest podcast - Episode 12. placebrandobserver.com/podca… #placebranding #sustainability #digitalnomad #talentattraction
Image from The Place Brand Observer (@PlaceBrandOBS)
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Florian Kaefer retweeted
PATA (@PATA_HQ) profile picture
PATA@PATA_HQ21 Feb 2022
#Sustainability in a destination needs to build on a concrete foundation of #Resiliency. To be resilient means the destination will also be prepared for any future #crises to come. What and why #TourismDestinationResilience + Start your resilience journey: bit.ly/35VDDHC
Image from PATA (@PATA_HQ)
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Florian Kaefer retweeted
Travel Foundation (@travelTF) profile picture
Travel Foundation@travelTF18 Feb 2022
If you've not encountered the Destination Stewardship Report yet, now's the time... @geotourism @PATA_HQ @CREST_Travel mailchi.mp/destinationcenter…
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