Founder of The Place Brand Observer (@placebrandobs) and Sustainability Leaders Project (@sustleaders)
Switzerland
Joined July 2009
- Tweets4.6K
- Following63
- Followers1.3K
- Likes2.2K
Florian Kaefer retweeted
Last item in our most recent issue is a #bookreview of @floriankaefer's "An insider’s guide to place branding: Shaping the identity and reputation of cities, regions and countries"
link.springer.com/article/10…
Florian Kaefer retweeted
Since 2014, it has been an incredible journey collecting ideas,experiences & advice on #sustainability & #regenerativetourism. Join us as our founder @floriankaefer explains how we came to be what we are today. Video credit @RGEHammond from @greentraveller
youtube.com/watch?v=rn3O7JHx…
Florian Kaefer retweeted
🎙️When the interviewer gets interviewed🎙️
@floriankaefer shares his insights on the current state of #sustainability in tourism and discusses his latest book "Sustainability Leadership in Tourism".
sustainability-leaders.com/f…
#sustainabletourism #communications #entrepreneur
Florian Kaefer retweeted
Thanks @SustLeaders and @floriankaefer for including my insights on responsible travel writing and community storytelling in your latest book - Sustainability Leadership in Tourism!
#sustainabletourism #travelwriting
Florian Kaefer retweeted
⏳How can cities, regions, or countries overcome image challenges?
⏳How to bridge perception gaps?
Our panel of place branding specialists shares their expert views here:
placebrandobserver.com/how-t…
#cityimage #countryimage #imagemanagement #placebrand #placebranding
Florian Kaefer retweeted
Honored to be included in the new book “Sustainability Leadership in Tourism”, edited by @floriankaefer, founder of @sustleaders
#tourism #sustainability #leadership instagram.com/p/CikIl5huGyg/…
Florian Kaefer retweeted
“If you only read one book on #placebranding, let @floriankaefer's An Insider’s Guide to Place Branding be the one. This is without doubt the best long-read on the topic.”
- @martinboisen, Lecturer at @univgroningen & an Independent advisor
For more info:
lnkd.in/dsEyCjBA
Florian Kaefer retweeted
** New book alert **
The professional guidebook Sustainability Leadership in Tourism by @floriankaefer has just been published!
Find out more about the book and how to purchase here:
sustainability-leaders.com/b…
#bookstoread #booksintourism #responsibletourism
Florian Kaefer retweeted
Please meet people who are interviewed by @floriankaefer, founder of @SustLeaders in his new book - Sustainability Leadership in Tourism.
#sustainability #sustainabletourism #leadership
Florian Kaefer retweeted
“An Insider’s Guide to Place Branding by @floriankaefer provides an excellent, wide-ranging overview of the multiple facets of #placebranding.” - Keith Dinnie, author of Nation Branding – Concepts, Issues, Practice
Grab your copy today.
bit.ly/3Bgm2rB
Florian Kaefer retweeted
Cities & countries seeking an economic makeover try various methods to improve their image to boost #perception & #economicdevelopment.
We wanted to know examples of such initiatives, find out what our panel of #placebranding specialists had to say.
bit.ly/3wjeTT6
Florian Kaefer retweeted
How does #sustainability impact country brands and their #softpower?
🎙️
Listen to our founder @floriankaefer's latest podcast where he explores the topic, similar to the talk he recently gave at @BrandFinance's Global Soft Power Summit 2022.
🎙️
bit.ly/3uIn0bj
Florian Kaefer retweeted
An Insider’s Guide to Place Branding authored by TPBO founder @floriankaefer is now available at discount.
Visit the below link & use the code Dd027YOAY4NNCX to avail of the discount.
bit.ly/3KIAQAC
#placebraning #sustainability #SoftPower #NationBranding
Florian Kaefer retweeted
"Linking #sustainability with nation branding can be tricky. But also hugely rewarding and profitable."
@floriankaefer, @PlaceBrandOBS shares insights from his research on #brand #NewZealand.
Join the Global #SoftPower Summit 2022🌎 live: us02web.zoom.us/webinar/regi…
Florian Kaefer retweeted
What are the challenges of linking #sustainability and #SoftPower?
Join the discussion alongside @jeffgturner, @DSM, @floriankaefer, @PlaceBrandOBS and Robert Haigh, Brand Finance.
Join the Global #SoftPower Summit 2022🌎 live: us02web.zoom.us/webinar/regi…
Florian Kaefer retweeted
New podcast alert!
What are the key trends & priorities which will impact the work of #placebrand managers in 2022?
@floriankaefer shares key insights in the latest podcast - Episode 12.
placebrandobserver.com/podca…
#placebranding #sustainability #digitalnomad #talentattraction
Florian Kaefer retweeted
#Sustainability in a destination needs to build on a concrete foundation of #Resiliency. To be resilient means the destination will also be prepared for any future #crises to come. What and why #TourismDestinationResilience + Start your resilience journey: bit.ly/35VDDHC
Florian Kaefer retweeted
If you've not encountered the Destination Stewardship Report yet, now's the time... @geotourism @PATA_HQ @CREST_Travel mailchi.mp/destinationcenter…
Florian Kaefer retweeted
In the article “#CountryBranding: A Practitioner Perspective,” @floriankaefer, Founder of @PlaceBrandOBS, details the transformation of place branding from its early heydays to a mature discipline.
Check out my latest blog post
consulardiplomacy.com/home/c… #NationBranding
Florian Kaefer retweeted
What inspires our panel of #placebrand experts in their research for a #placebranding project? What what interesting persons, conversations, or locations do they come across in their line of work?
Find out some very interesting stories👇
bit.ly/32ug5Fj
