Brand marketing @hinge. Formerly @ogilvy @redantler. GW alum. SC native. Getting back into this. Opinions = mine.
New York, NY
Joined October 2008
- Tweets8.7K
- Following1.2K
- Followers1.6K
- Likes11.4K
Gabbi Baker retweeted
For the past few years, multiple studies have pointed to growing dating app fatigue, while AI is reshaping people’s trust in digital content.
For @Hinge, maintaining the brand’s momentum amid these shifts means convincing daters that genuine human connection is still possible.
Gabbi Baker retweeted
Having previously explored how love stories begin, dating app @Hinge is building on its “It’s Funny We Met” brand platform with a series that delves into the honest emotions daters experience before finding their soulmate. adweek.it/3R2PU4M
Gabbi Baker retweeted
‘It’s Funny We Met on Hinge’ campaign returns with seven new couples adage.com/creativity/work/aa…
Gabbi Baker retweeted
Today the dating app is rolling out the second installment of its 'No Ordinary Love' campaign. trib.al/kjlAIDX
Gabbi Baker retweeted
💗 Hinge explores the emotional plot twists of early dating in a literary-focused campaign that sees 5️⃣ contemporary writers retelling Hinge couples’ real-life love stories. adage.com/creativity/work/aa…
Gabbi Baker retweeted
.@hinge and @Dazed Studio reunite for 'No Ordinary Love 2.0', a literary series bringing real dating stories to life on Substack and in-person book clubs. LBB’s Olivia Atkins reports. hubs.la/Q03m0V3v0
Gabbi Baker retweeted
Hinge has launched the second installment of its “No Ordinary Love” campaign, which debuted last year and depicts real romances that began on the dating app. adweek.it/42UFqrJ
Gabbi Baker retweeted
The real couples featured in Hinge’s new campaign share a funny coincidence: All of them unknowingly crossed paths with their future partner in person before connecting on the dating app. adweek.it/3ZGroqE
Gabbi Baker retweeted
Patti Harrison on dating profile green flags, getting recognized online and Stroopwafels (the Dutch cookie). trib.al/HR7L63e
Gabbi Baker retweeted
Hinge is known as the app that’s designed to be deleted. But what happens to the app’s furry icon once it is deleted and disappears into the ether? adage.com/creativity/work/hi…
Gabbi Baker retweeted
Online dating can be tough. But at least all Hingies go to heaven. adweek.it/3Ja4uAj
Feeling hopeful for the future after being surrounded by 3,700+ Jewish teens at @BBYOInsider International Convention. As part of the centennial celebration, we launched the first ever BBYO Alumni Association. Sign up here: alumni.bbyo.org
A much-needed set of “gentle guidelines” from @SELFmagazine to feel better in 2024 despite the systemic barriers to achieving good health. (h/t: @sundaylongread) self.com/story/how-to-feel-b…
3
240
Have been following the NFT space for a while and excited that @HouseofFirst #RemarkableWomen was my first mint! Accessible and empowering — with bold designs by @rachel__winter.
1
1
Humble bragging that I Googled “Wordle” this morning and then this happened! 🤓 Wordle 203 3/6
🟨⬜⬜⬜⬜
⬜🟨🟨🟨⬜
🟩🟩🟩🟩🟩
1
2
I haven’t laughed this hard in a long time! Highly recommend getting tickets to see @AlexEdelman in NYC.
Astoundingly, due to (precedented) demand, JUST FOR US is extending for three weeks to January 8th. I could cry. Tix are at JustforUsShow.com.
1
"It says to the world, I know things about grammar but in a fun way." This is my whole personality.
1
4
“Honestly, I’m languishing.” @AdamMGrant gives us a word for the neglected middle child of mental health. It’s the void between depression and flourishing — the absence of well-being. nytimes.com/2021/04/19/well/…
4
I’ll be *power walking* but I’m very in! 🏃🏻♀️ I’ve logged 450+ miles on NRC since July thanks to @kate_ruda!!
Who wants to run 1000 miles with us in 2021?
Will add you on NRC and invite you to the challenge cc @kate_ruda @jujubeekennedy @robecta @philtoronto @gabbibaker
2
"Dream with ambition. Lead with conviction. And see yourselves in a way that others may not simply because they've never seen it before." - Vice President-elect @KamalaHarris
While I may be the first woman in this office, I will not be the last—because every little girl watching tonight sees that this is a country of possibilities.
3