PostPilot

You can’t smell a screen. Pretty serious problem for a fragrance brand selling online. “Hints of sandalwood” can only go so far. So our friends at Dossier put the fragrance experience directly into the hands of their prospects. The team added our new scratch-and-sniff strips featuring two best sellers, Woody Sandalwood and It Factor, to a postcard. Now prospects considering a first purchase and lapsed customers thinking about trying another fragrance could experience the product before buying. Turns out “show, don’t tell” really works: - 3.24x+ incremental ROAS from post-welcome non-converters using MailMatch - 11.5x+ ROAS on each lapsed-buyer send From concept to mailbox, including scent matching, took only a few weeks. The best marketing doesn’t just deliver a message. It makes the product easier to understand, experience, and buy. This is an incredible use case for any brand where scent is part of the product experience - perfumes, candles, cleansers, and more. Love what we created with the Dossier team.

🎉 Big announcement 🎉 For years, we've helped Shopify brands experience direct mail the way it should be for digitally native marketers. No agencies passing CSVs back and forth like it’s 2003. No waiting months to send and more months to get results back. No list brokers, print houses, paper suppliers, or janky merge/purge vendors (IYKYK). Just full-funnel, programmatic direct mail that’s as easy to launch, automate, and measure as digital. We pioneered that experience through our Shopify integration. And while we’ve always worked with brands on other commerce platforms, there was still some manual work involved. The experience and performance were far better than traditional tools and agencies, but it wasn’t the full PostPilot magic. Until now. Today, we’re opening the complete PostPilot experience to ALL of commerce. Any brand. Any platform. The same powerful features, automation, targeting, reporting, and ridiculous ease of use we’ve become known for. To be clear, we’re not taking our foot off the gas with Shopify. Not even a little bit. Our roadmap is 🔥 🔥 🔥, and now our newest features will extend to other platforms, too. Shopify is where we created and defined this category. It was never where the ambition ended. If you’re running direct mail the old way because you thought your tech stack left you no other choice, this is the game changer you’ve been waiting for.

On the heels of @getpostpilot becoming Klaviyo's only Premier direct mail partner, I've also joined their Partner Advisory Council. The PAC is a small, invitation-only group of technology partners who work directly with Klaviyo's product team on platform direction, roadmap strategy, and how the ecosystem evolves together. We've always had a close relationship with the Klaviyo team. This means another official seat at the table. It's an honor!

The magic of direct mail is reaching the customers your emails never will. The ~90% who unsubscribed, never subscribed, or haven't engaged in months. But building the right segments? That requires knowing what works. Which cohorts to target. What timing to use. What RFM thresholds actually move the needle on incrementality. And following our best practices still relied on creating the Klaviyo segments we recommended in Klaviyo and then syncing with us through our native integration. I.e. an extra step on your side...until now. Starting today, Klaviyo segments can be built directly inside PostPilot and instantly sync back to Klaviyo. No bouncing between platforms. But here's what really matters: You don't have to do any of it. Our team builds your segments for you, based on best practices from analyzing thousands of campaigns and hundreds of millions of mail pieces. We know which audiences crush it and which ones likely waste $. You approve it. We handle the rest: strategy, segmentation, creative, production, and tracking. Truly white-glove. And this is just the beginning. We have a deep, special partnership with Klaviyo, and this is the first of several big announcements coming very soon. Stay tuned.

Our all-hands meetings have become legendary. This morning, 100+ PostPilot team members showed up in full costume for our epic annual Halloween all-hands. Movie & TV characters, Labubus, even a few dressed as each other. Our team has done an amazing job making these meetings something people actually look forward to and not forced to sit through. But it’s not just fun. Having run a whole bunch of turnarounds, @drewsanocki and I have always lived by the Peter Drucker philosophy: culture eats strategy for breakfast. A team that’s connected and energized executes better. A fun little break from the craziness of sending millions and millions of cards and helping thousands of brands crush it this holiday season.

We’ve been waiting for this moment. @drewsanocki and I have been in ecommerce for decades. And over the years, there’s been one name that never left our shortlist of people we admired for both skill and character, and someone we’d feel privileged to work with. That name is Neal Goyal. Today, I couldn’t be more excited to welcome Neal as our SVP of Sales. He’s not your typical quota-chaser. He’s a true brand partner. Someone who’s spent his career earning deep trust across this ecosystem. What truly drew us to Neal isn’t titles or deal counts. It’s values. From day one of PostPilot, Drew and I have built around a single North Star: everything we do is rooted in how we best serve the customer and make brands successful. Neal’s philosophy mirrors ours. He doesn’t just lead sales…he leads value creation for our brand partners. That’s how we roll. That’s all we care about. It was humbling to hear how strongly Neal believes in our platform, performance, and people. And in the culture and roadmap we’ve built to serve thousands of top brands. Because at the end of the day, every hire, every product decision, every growth bet feeds one goal: serving brands better. And with Neal on board, we’re doubling down, yet again, on exactly that.

What do the sharpest marketing minds in DTC have in common? @connorrolain, @codyplof, and @couuor are 3 of the most elite operators in the game, running elite brands @hexclad, @jonesroadbeauty, and @ridgewallet. I had the genuine privilege of chatting with them on the latest @M__Operators pod. These guys are setting the standard for full-funnel, data-driven growth. And they're phenomenal partners of ours at @getpostpilot. We went super deep on how direct mail has become a core part of their marketing mix, delivering incremental profits across the funnel: ✅ Incremental revenue from BOTH engaged & unengaged cohorts (the data surprised us too) ✅ Effective new customer acquisition, both cold and warm ✅ High-impact catalogs that double as conversion tools and brand builders ✅ Tangible staying power you won’t get from a 2-second scroll past your ad ✅ And how PostPilot makes it dead simple to launch, test, measure, and scale If you think direct mail is slow, hard to track, or just for boomers, this episode will change your mind. And if you aren't using PostPilot this Q4 and over BFCM, you're absolutely leaving massive profits on the table. Full Episode: youtube.com/watch?v=o-rPqPla…

Our huge new state-of-the-art production facility is operational! PostPilot started with one commercial printer shoved into a converted schoolhouse building so cramped our head of production could barely stand up straight. We had decided to bring printing in-house because we knew how important quality and cost was (and still is) to our brands, and outsourcing printing meant no control over either. One printer quickly became two. Two became four. Four became eight. After outgrowing the schoolhouse we moved into one section of a new building...then took over the whole thing. Then opened a second facility on the West Coast built from the ground up. And last week, we leveled up again, moving our East Coast facility to a brand new production floor the size of a large airplane hangar. (And the picture only shows a small portion.) Dozens of printers. Rows of robotics. Millions of personalized cards, triggered in real time, around the clock. Standing inside now that we've fully in, it feels less like a print shop and more like NASA Mission Control for direct mail. It's awesome. And we fired it up just in time for Q4 so our thousands of brand partners can dominate BFCM at scale.