Nick Hernandez

The wait is over. Barbarian cologne is LIVE! Berserker: Fresh woody base, smoked cedar, bourbon vanilla, mistletoe. By the Sword: Fresh citrus base, cactus blossom, sandalwood, aloe. Violent Nature: Earthy citrus base, amber, sage and sea salt, mistletoe. 30 mL bottle: $69.99 3-pack 5 mL sampler: $29.99 Launch pricing lasts until we sell out. barbarianfitness.co/collecti…

Two new print colors just dropped for our Classic Logo Tee! Been sitting on these for a hot minute and finally got them launched on the site. Lemon-Lime: inspired by the gradient from our Therapy design but. Bright, loud, impossible to miss. Penny Copper: a softer, reddish-brown penny tone variant from our original orange-based copper color. Warm, earthy, with tones from Honest Abe. Not a massive, noticeable difference from our current one but we really liked the tone of these and decided to publish them. Available on our favorite fitted tees and colors are in-stock. Let us know what you think of these! Kids were up all night watching scary movies with their friends and my wife has a lot of work to catch up on today so... no lazy Sunday for her and I! I'll be headed to the shop in a bit to keep printing more boxes and start filling up cologne bottles. barbarianfitness.co/products… We'll announce the winners of our giveaway later today. Y'all have a great Sunday!

No more teasers. Q4 surprise 1 of 2 is below and comes with a pretty epic giveaway! I've been strategizing on a mens fragrance for 6 months. I knew what I wanted but after some help exploring scents with @recon10th and wrapping up with @GreenHornTX, we didn't just nail one. We nailed three. In true Barbarian fashion, each brand for these was hand-lettered. Each of the 3 scents built entirely from scratch...for hours. Drop-by-drop. In-person. We didn't hire a lab to develop them; we did them ourselves with professional guidance to produce three unique fragrances for Barbarian. This is the next big jump for us. We will acquire the fragrances in bulk (produced right here in north GA), bottle by hand, and print every single one in-house. No labels for these; our highly detailed artwork will be printed directly on every bottle! I couldn't be happier with the outcome of these (thank you Fil & Ryan). We'll be getting small tester bottles filled and branded this week so we can get some of YOU to test them out and give us feedback. 🚨 GIVEAWAY DETAILS 🚨 1. Follow our page. 2. Like this post. 3. Repost or quote post. We'll select 10 random winners to try out all 3 scents from our forthcoming fragrance line. Winners will be chosen on 11/1. ---------- Barbarian is a lifestyle and mindset brand as much as it is a fitness brand. We'll continue to work hard and push boundaries to create high touch point products and back them with high touch point customer service. We hope you'll give our fragrances a chance and, don't worry ladies... we haven't forgotten about you with our Thyra line; just have to nail these first! I hope you all like the theming, key art, naming, and branding I put together for these; it's been a ton of fun and I'm glad I don't have to keep this hidden anymore. Looking forward to your feedback. Don't forget to follow the giveaway details above for your chance to be the first to sample these! - JR ⚔️

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Our 2nd October drop goes live at noon and we've got something special for the first 20 orders. Here's the first look at the hoodies & joggers. Both will have 3 decoration styles: Classic Logo in Black Denim - Branding is laser-cut to shape from a unique black denim material and contrast-stitched to the hoodies and joggers. Blackout Strife / Burnt Copper Strife - Branding is laser-cut to shape from a durable burnt copper twill with color-matched stitching to the hoodies and joggers. Hoodies will be available in sizes XS - 3XL. Joggers will be available in sizes XS - L. You'll be able to purchase the hoodie and joggers as separate items or together as a set. Please note: Full sets will only be available in sizes XS - L due to the [sad] discontinuation of this line. XL-2XL JOGGERS WILL NOT BE AVAILABLE FOR PURCHASE. 🚨🚨🚨🚨🚨 The first 20 orders will get a free shirt from a surprise release: "Iron Sharpens Iron." 🚨🚨🚨🚨🚨 It's something we preach as an ethos behind Barbarian and brought it to you first with the Ambassador Shirts. We took that same aesthetic, distressed it, and simplified it some for an old-school motorcycle tee vibe. We'll have it for sale on the site this weekend in both black and white variations.

Here it is folks. Well… mostly. 😉 Our second October drop gets fully revealed tomorrow morning and will go live at noon. Hoodie details: // 9 oz. mineral wash hoodie // 80% cotton / 20% polyester // Jersey-lined interior and hood // Unique vintage finish - No 2 hoodies are the same //Sizes XS - 3XL Jogger details: // 9 oz. - Same as hoodies // 80/20 - Same as hoodies // Back pocket // ‼️Sizes XS - L are the only available options. XL-2XL are fully discontinued and will not be an option on the site for ordering. Ok, now for the good stuff: ⚫️🟠⚫️ We’ll be offering 3 variations on the branding for both the hoodie and matching joggers. New styles. New materials. Different than any of our current or previous hoodies. 🛒 Buy à la carte if desired or buy the set and get a deeper discount at checkout. 🧵 The decoration on these hoodies will be very intricate. Expect 10-15 business days for production (based on order volume) + shipping. Could be longer/could be shorter. If you snagged our limited run sweat shorts this past summer… it’s the same style/feel. If you didn’t - but like(d) our vintage fleece hoodies, you’re going to be a huge fan of this run. Heavier but still mid-weight. Great for lounging; great for training. Just sourcing these alone has been a multi-month planning process due to our manufacturer wavering on discontinuing them. I’ll spare you the boring details but… They’ve informed me that may change for the hoodies. Fingers crossed for the future. They’ll be available tomorrow through the end of the month and then will be removed from the site on 11/1. Can’t wait to show you the decoration styles tomorrow. Who’s snagging a set?