Product Bob (@hookedproduct) header
Product Bob (@hookedproduct) profile picture

Product Leader solving real problems with user research, thoughtful user-centered design, and lean experimentation.

Chicago, IL
Joined January 2023
Photo by Product Bob (@hookedproduct)
Product Bob retweeted
"One of the most pleasing elements of the shift has been observing what the team didn’t build as a result of new discovery habits." - Chris M. bit.ly/3TzMcvN #prodmgmt #ux #engineering
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OKRs are important, but they are not a strategy. I agree with @PatThePM and @lennysan .
A golden nugget that resonated with me in @lennysan 's recent interview with @lshackleton of Coda. OKRs != Strategy
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💯 I especially like the image of the PM in the mirror reminding himself not to bring up the product, but to instead focus on exploring the user's problems first.
How to run user interviews that don't suck:
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Real product management at work. Hypothesize, research, identify your metrics, and GO!!!!
We ran 100's of experiments @ Duolingo in 2022. These 4 helped were big for retention: 1) Widgets that “come to life” Our take: Duo gets progressively more frustrated throughout the day if you haven’t done your lesson.
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If I were getting a Product Management tattoo...
You don't need more knowledge. You need more curiosity.
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9500 views and <50 likes? This deserves better. Thank you @PawelHuryn
You are only as smart as the content you consume. Top 15 unique, free learning resources for PMs: 1. An excellent collection of thinking tools and frameworks to solve problems and make better decisions: untools.co
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This is a super fascinating thread about the wokeness of ChatGPT. Save millions by uttering a racial slur, even if no one can hear you? Nope. They all must die. 🤯🤦‍♂️ 💀
this is what alignment looks like
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Things ChatGPT got wrong
this is what alignment looks like
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Product Bob retweeted
The Product Manager makes $127,902 on average* But it's extremely difficult to break into right now. Learn more than 80% of PMs know in 9 weeks (97% of APMs) and land your dream job or keep the existing one: 🧵 *source: glassdoor, US, 2/4/2023
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Average PM earnings: - Assosiate PM: $103,634 - PM: $138,489 - Senior PM: $164,098 - VP of product: $237,525 But many make the same mistakes in resumes. Are not even invited to interviews. And must look for a non-ideal position. Ace your professional PM resume in 11 steps: 🧵
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Lenny and Marily, PREACH!! Listening to your just dropped podcast on AI and Product Management and I couldn't agree more! Great discussion! @lennysan @marilynika podcasts.google.com/feed/aHR…
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Product Bob retweeted
George Bernard Shaw said: “The single biggest problem with communication is the illusion that it has taken place” Possibly the most important communication lesson, ever.
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The 20 most popular product threads of ALL TIME:
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Product Bob retweeted
"Roadmaps are evidence of strategy. Not a list of features." - Steve Johnson (@stevenbjohnson)
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Same. Been with them since DVDs and I have twins in college. Come on @netflix
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Use cases are more detailed descriptions of how a user will interact with a system to achieve a specific goal. They describe the steps a user takes and the responses of the system, and they are often used to clarify and organize requirements. 3/... – at Cape Town, South Africa
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People don’t buy things because of who they are. They buy because of who they want to become. Don’t sell the product. Sell the transformation.
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