Secretary & Principal Officer @TRATocklai Mover of #InternationalTeaDay @FAO @UN observed annually on 21 May
India
Joined January 2010
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Joydeep Phukan retweeted
लोग कहते हैं कि हम तो किसी प्रकार का धूम्रपान नही करते हैं फिर भी भैया हमें कैंसर हो गया है।
उन भोले भाले लोगों को कौन बताए आज के दौर में बाजार में मिलने वाला हर सामान कैंसर पैदा करता हैं।
@grok जरा बताना इस तरह से प्लास्टिक बैग को भोजन के साथ गलाने पर कौन सा कैंसर मिलेगा।
Joydeep Phukan retweeted
#Watch | Dozens of Indian retail investors using Stockal Securities woke up to unauthorized mass liquidations of their US portfolios—selling off blue-chip stocks like Apple and Nvidia to buy a crashing penny stock.
Now, the blame game between Stockal and US partner DriveWealth begins.
Here’s what happened, who’s affected, and what you need to check on your US stock apps right now 👇
#Stockal #Apple #Nvidia @shwwetapunj
Joydeep Phukan retweeted
Every second, you move about 230 kilometers through the galaxy. And you never feel it. We picture the solar system like a clock: planets circling a Sun that stays put. But the Sun does not stay put. It is racing around the center of the Milky Way at about 230 km/s (828,000 km/h)
What a Japanese scientist says can be done about the climate’s nitrogen problem japantimes.co.jp/environment… #climate #nitrogen
What a delight to walk through the new Terminal 2 at Guwahati Airport and find Assam tea front and centre ! Speciality tea stores and cafés like Tea Khana, Goodwyn Tea and Repose (serving Ésah's lychee black tea) make a fitting welcome for travellers to the land that grows around half of India's tea.
Kudos to HCM Assam @himantabiswa and his team for putting our tea heritage where the world can see it, sip it and take it home. This is how we build pride and brand value for Assam tea, one cup at a time.
#AssamTea #Assam #Tea
Joydeep Phukan retweeted
🚨SHOCKING - FIR against Malabar:
A man walked into a Malabar Gold showroom in Bilaspur with a simple request: exchange his old 22-carat HUID-hallmarked bracelet.
The staff ran it through their XRF machine. Once. Twice. Three times.
Every reading came back the same: 20 carat.
They even told him the hallmark didn’t exist.
He called the local jeweller who had sold him the bracelet. The jeweller walked in, confirmed the HUID, and asked them to test it again.
Same machine. Same bracelet. Same room.
This time an employee adjusted something on the machine. Suddenly the reading flipped to 916 - pure 22 carat.
The jeweller recorded everything. The Sarafa Association arrived. Police registered an FIR against the showroom manager and the machine operator. The machine and DVR were seized.
This wasn’t a small local shop. This was Malabar Gold “the chain that advertises trust, purity, and BIS standards across India”.
One bracelet. Two readings. An 8% gap in gold value. And the only thing that changed was who was watching.
If a hallmarked piece can magically lose two carats the moment a customer wants to exchange it, and magically regain them the moment someone pushes back, what exactly is the machine testing?
Customers don’t walk into Malabar expecting a calibration error that only appears when they’re selling gold.
They walk in expecting the purity printed on their receipt.
The FIR is real.
The readings are on record.
The machine was seized.
Malabar still hasn’t explained why the same piece of gold needed a “setting” before it became 22 carat again.
Until they do, this isn’t a machine glitch.
It’s a business model.
Joydeep Phukan retweeted
The hills of Bengal brew something extraordinary! ⛰️☕
Known worldwide for its distinct aroma and exquisite muscatel flavour, Darjeeling Tea is one of India’s iconic GI-tagged treasures, with every cup reflecting the dedication of our hardworking tea garden workers.
Together with CM @SuvenduWB ji, we are committed to empowering our tea growers and celebrating Bengal's rich heritage.
A tribute to Sonam Das (1980–2025)
While sending out Bijoya greetings this week, I got a call from Sonam Das, Secretary of the Tea Association of India, Tezpur Branch. However the voice on the call was his wife's. She told me that Sonam passed away on 2nd October 2025, a year ago, at just 45, with no known prior illness.
Sonam came from the illustrious family of Late Gangaram Das of Tezpur. He began his career in the tea plantations with Amalgamated Plantations (APPL) of the Tata Group, and later served with Kanan Devan Hills Plantations (KDHP) in Munnar, also part of the Tata Group. In 2017 he joined the Tea Association of India as Secretary of its Tezpur Branch.
In seven to eight years there, he earned the respect of almost every district head and tea trade union leaders on the North Bank of Assam. He was capable, dependable and always ready to help.
The tea industry has lost a brilliant officer who still had so much to contribute. My heartfelt condolences to his family.
Rest in peace, Sonam. 🙏
@anandmishraips
শুভ বিজয়া 🙏 Subho Bijoya to all!
As Maa Durga leaves for Kailash, here's a treasure from our home: an original chromolithograph from the late 19th or early 20th century, printed at the Kansaripara Art Studio, 26 Kristo Dass Pal Lane, Calcutta.
Prints like this brought the Durga Puja image into ordinary Bengali and Assamese homes earlier. Durga stands with Lakshmi, Saraswati, Ganesha and Kartik beneath a painted chalchitra.
May the Mother's blessings bring peace and prosperity to all.
#SubhoBijoya #ShubhoBijoya #BijoyaDashami #DurgaPuja #Durga #KansariparaArtStudio #Chromolithograph #CalcuttaPrints #BengalHeritage #IndianArt #Kolkata #Assam #Calcutta
Joydeep Phukan retweeted
🌍 European countries that added the most migrants (2000–2024)
1. 🇬🇧 United Kingdom: +7.1M
2. 🇪🇸 Spain: +6.8M
3. 🇩🇪 Germany: +6.4M
4. 🇹🇷 Türkiye: +5.8M
5. 🇮🇹 Italy: +4.4M
6. 🇫🇷 France: +3.0M
7. 🇦🇹 Austria: +1.4M
8. 🇳🇱 Netherlands: +1.4M
9. 🇨🇭 Switzerland: +1.3M
10. 🇧🇪 Belgium: +1.3M
11. 🇸🇪 Sweden: +1.3M
12. 🇵🇱 Poland: +917K
13. 🇮🇪 Ireland: +840K
14. 🇳🇴 Norway: +720K
15. 🇷🇴 Romania: +521K
16. 🇵🇹 Portugal: +476K
17. 🇩🇰 Denmark: +475K
18. 🇭🇺 Hungary: +393K
19. 🇨🇿 Czechia: +386K
20. 🇫🇮 Finland: +378K
Europe's migrant population grew by 40.8 million between 2000 and 2024, up 67%. The UK, Spain and Germany together account for almost half of that increase.
Source: UN DESA
This chart from the Quip Drip by Ryan Rego covers 179 ready-to-drink protein formulations in India. It includes shakes, protein water, lassi and even protein coffee (5%), but no tea. As far as I know only Chaayos sells protein tea in India.
That's a big gap in a country that runs on chai. Tea already brings trust, familiarity and natural polyphenols. It could easily move into protein iced teas, fortified milk teas and chai premixes.
At @TRATocklai our ongoing work on protein and vitamin fortification of tea aims to help close this gap. The protein boom is here, and tea should definitely be part of it.
#Tea #IndianTea #Protein #FunctionalBeverages #Tocklai
Joydeep Phukan retweeted
TV 36, a climate-resilient clone released by TRA
Shri K J Patel, MD, IFFCO, launched Nano Urea Plus & Nano DAP for tea after joint TRA–IFFCO trials showed 8–14% yield gains
Tocklai has given 115 years to Indian tea. Our responsibility sustain TRA Tocklai equally — Minister
Joydeep Phukan retweeted
A landmark day for Indian tea
At TRA's 62nd AGM, Chief Guest Shri @PmargheritaBJP , Hon'ble MoS External Affairs & Textiles, with Guest of Honour Shri C. Murugan,Dy Chairman & CEO, Tea Board of India, launched #TocklAI,the world's first AI model project for tea.
#Indiantea 1/2
Joydeep Phukan retweeted
Tocklai Tea Research Institute — pioneering innovation and research to shape the future of Assam tea.
Joydeep Phukan retweeted
Tea Research Association launches TocklAI, the world's first AI model for tea @ETPolitics
economictimes.indiatimes.com…
Download Economic Times App to stay updated with Business News - etnews.sng.link/Ey2lz/f5cg/k…
Joydeep Phukan retweeted
Tea Research Association launches TocklAI, the world's first AI model for tea
economictimes.indiatimes.com…
Joydeep Phukan retweeted
Tea Research Association launches TocklAI, the world's first AI model for tea economictimes.indiatimes.com…
Joydeep Phukan retweeted
Attended the Annual General Meeting (AGM) of the Tea Research Association (TRA), where innovative solutions based on nanotechnology from IFFCO for tea gardens were launched. It is a significant step towards the future of sustainable tea cultivation in the country. The programme was also attended by Shri Pabitra Margherita, Hon’ble Union Minister of State for External Affairs and Textiles, Shri C. Murugan, IAS, Dy. Chairman and CEO, Tea Board of India, Shri Yogendra Kumar, Marketing Director, IFFCO, Shri Suneel Singh Sikand, Chairman, TRA, Shri Rajvinder Singh – Vice Chairman, Shri Joydeep Phukan, Secretary, TRA, Dr. Venkatesan Selvaraj, Director, TRA, Tocklai Tea Research Institute, Shri Sunil Kumar, SMM Assam & NE.
Rooted in four years of joint trials by TRA and IFFCO, these innovations have demonstrated promising yield gains of 8–14%, opening new possibilities for healthier tea gardens and more productive cultivation. Building on these encouraging results, IFFCO Nano Urea and Nano DAP will now become part of TRA’s Package of Practices for tea cultivation; a meaningful milestone in bringing science-led nutrition solutions closer to tea growers.TRA, Shri Joydeep Phukan, Secretary, TRA, Dr. Venkatesan Selvaraj, Director, TRA,
Tocklai Tea Research Institute, Shri Sunil Kumar, SMM Assam & NE (IFFCO)
Joydeep Phukan retweeted
Last evening in Kolkata, Assam’s tea story met its next big chapter!
While addressing small tea growers, industry leaders and members of the tea fraternity at the 62nd AGM of the Tea Research Association, I spoke about the journey of Assam tea and the possibilities that lie ahead with the launch of ‘TocklAI’ - an AI-powered tool designed to open new possibilities for the Indian tea industry.
The appreciation expressed by members of the tea fraternity for Hon’ble Prime Minister Shri @narendramodi Ji’s focus on innovation, technology and strengthening India’s tea industry reflects the confidence driving this sector forward.
The Assam Government, under HCM Dr. @HimantaBiswa’s leadership, is reinforcing this legacy through concrete support for small tea growers and efforts to create new opportunities for Assam’s tea industry.
200 years of Assam tea. 115 years of Tocklai’s Tea research legacy. And now, a new chapter powered by AI.
@PMOIndia @CMOfficeAssam
Joydeep Phukan retweeted
TWG Tea opens its largest store in the world at Changi Airport – with its first permanent museum cnaluxury.channelnewsasia.co…
