Entrepreneur, CEO @ypm_agency. Speaker, Handsome Devil, 19D/ODS/Iraq Vet. lifts heavy stuff & dad to insta @samzbasketball insta @kdpape. The Rock body double?
Los Angeles
Joined October 2008
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These creators were so great to work with, a fun one for sure
Nothing beats seeing a campaign come to life in-store. 🤠
Proud to partner with #Fotorama and #Hankman to drive awareness for Hankman's #Walmart launch alongside influencers, #MichaelDiCost, #BecsMel, and #CassHollister!
so much fun to dig into these a few times a month
The creator economy isn't slowing down. @keithpape shares his take with @net_influencer_ on what the latest Whalar and CAA moves mean for creators. #CreatorEconomy #Marketing #Advertising
loom.ly/0cuItXs
Keith Pape 🔜🦃 🔜 🎅 🎄 retweeted
Everyone wants content, but not everyone builds for it.
YPM CEO @keithpape on the state of podcasting in @Net_Influencer ’s latest.
I grew up playing soccer, so getting to work with an MLS team is incredible.
Creators are already live with Sporting KC content, bringing their own voice to the club, the city, & the culture around it.
This is the part we love, when everything leaves the planning phase & starts living out in the wild.
@SportingKC #KansasCityBucketList #KCLifestyleGirl
I stand by it 100%. These tools are often a false sense of security for the cost.
YPM CEO, @keithpape, recently shared his perspective w/ Net Influencer as part of their Creator Economy Experts series.
The takeaway: great creator strategy still comes down to human insight, smart research, and understanding culture.
Full article: loom.ly/3fTgdJU
Keith Pape 🔜🦃 🔜 🎅 🎄 retweeted
YPM CEO, @keithpape, recently shared his perspective w/ Net Influencer as part of their Creator Economy Experts series.
The takeaway: great creator strategy still comes down to human insight, smart research, and understanding culture.
Full article: loom.ly/3fTgdJU
Keith Pape 🔜🦃 🔜 🎅 🎄 retweeted
Sit in on YPM's Creative meeting where we share our week’s watchlist and gaming queue. This week Jordan opens our eyes to the world of Nuzlocke Pokemon runs #YPMMeet
Keith Pape 🔜🦃 🔜 🎅 🎄 retweeted
CEO, @keithpape, was asked to participate in, along with 40 other peers, this insightful article about the Tools, Frameworks, And Gaps Defining Creator Performance.
Full @Net_Influencer article here: netinfluencer.com/measuring-…
Such a great way to start off Q1, with friends and shifting to the momentum of a new campaign year!
uh oh
Did you know combining the words ‘Super’ and ‘Bowl’ carries the same weight as saying Voldemort?
We learned the hard way. #TheBigGame
Keith Pape 🔜🦃 🔜 🎅 🎄 retweeted
DICE 2026 is just around the corner! I’ll be there from Feb 10–12. If you’re attending too, let’s grab time to catch up, talk about what we're excited about in gaming this year & see how we can work together to make 2026 a huge success!
Book time here: loom.ly/oX2phgc
Keith Pape 🔜🦃 🔜 🎅 🎄 retweeted
YellowPike Media CEO @KeithPape joins @Net_Influencer to talk growth, focus, and building for long-term impact.
Read the full article here: loom.ly/FvBPm-8
Keith Pape 🔜🦃 🔜 🎅 🎄 retweeted
"Injustice anywhere is a threat to justice everywhere.” — Dr. Martin Luther King Jr. #MLKDay
Love working with the Lurkit team and their development partners (TheFunPimps and Illogika). Such a fun event and they were open to some really cool ideas we came up with!
YellowPike & @lurkit_gg brought the undead to life for the @7DaysBloodmoons #TwitchCon afterparty! From glowing ice cubes to killer visuals, we did it all 🧟♂️
Counting down to the 7 Days: Blood Moons launch! Excited for the devs, @FunPimps & Ilogika!
Keith Pape 🔜🦃 🔜 🎅 🎄 retweeted
How should brands respond to controversies? More importantly, does the data support their decisions?
In this ep of OTH, YPM's CEO @KeithPape unpacks the Sydney Sweeney x American Eagle denim drama.
Watch the full ep here: loom.ly/u5nUoVg
Morning shower thoughts on American Eagle and other brands reaction to campaign controversy
How should brands respond to controversies? More importantly, does the data support their decisions?
In this ep of OTH, YPM's CEO @KeithPape unpacks the Sydney Sweeney x American Eagle denim drama.
Watch the full ep here: loom.ly/u5nUoVg