My theory on the future of work: Within 5 years, most people will be entrepreneurs. The incentives of owning a one-person business are better than those of full-time employment. In the past, most people were entrepreneurs in the form of farmers, tradespeople, and merchants. We’re going back to those times. AI is speeding up the transition because it’s removing the bullsh*t email jobs created over the last 30 years. Real work that requires creativity, agency, and imagination is returning. Most people will not respond well to this change. People will do anything to avoid discomfort, especially sales and marketing. But there’s no other way. Those who don’t embrace this trend will struggle and end up in jobs that pay less and less. Many will lose hope. Many will not face reality. But the people who do will do extremely well. Thinking and acting like an owner makes the work you do better. Everyone wins. Building someone else’s dream is getting exhausting, too. The meaning crisis is proof. It’s more purposeful and fulfilling to build your own business. That’s why this trend is exploding. Nobody wants to go to an office daycare anymore, get told what to do, and lose half their day in traffic. We want agency. We want freedom. We want real incentives. Entrepreneurship provides all of those things and more. It just took us a few decades to remember why. The return to entrepreneurship will be extraordinary. It’ll usher in a new golden age. Don’t f*ck it up.