co-founder & creative director @fantasticdayxyz / @machinecinemaAI tour manager / watching the Leafs or Bravo / I still call it Twitter.

Toronto, Ontario
Joined May 2008
Meg Button retweeted
Nothing will ever convince me that burning someone a CD wasn’t one of the most romantic things a person could do.
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Meg Button retweeted
What sometimes might be misunderstood about what we do at @machinecinemaai is not just a community. We are also building a culture, a system, and a series of practices. But ultimately it really comes down to who we are as a core team with myself, @ferrdo, @affan_imran, and @megbutton and the wider collective of people and partners we love to work with. But we really love people, discussion, art, music, film, concerts, products, social media, memes, processes, our families, and traveling. All of those things are infused in what we do and Machine Cinema and Fantastic Day are reflections of that. We talk about all of those things on top of building our company and community is a byproduct.
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Meg Button retweeted
While branded entertainment isn’t new, financial pressure on the entertainment industry means that more filmmakers are open to working with brands, eliminating some of the industry’s stigma around sponsored projects, said @Tribeca Enterprises CEO Rebecca Glashow. adweek.it/3RZ7iHU
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Toronto is the greatest city in the world, man.
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It’s spelled “favourite” with a ‘u’.
My two favorite movies of 2026 come from Canada.
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Meg Button retweeted
Married co-founders are massively underrated.
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It's been quiet today from the men on this international women's day. Lol... I will not explain any further.
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Meg Button retweeted
Netflix has acquired interpositive, a start-up founded by Ben Affleck that makes AI-powered tools for filmmakers. • The system builds AI models from a film’s dailies to assist with postproduction tasks like color, relighting and VFX while keeping filmmakers “at the center of the process.” • Bela Bajaria, Netflix’s CCO, says the tech will provide creatives “more choices, more control and more protection for their vision.” wp.me/pc8uak-1lGYPw
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Meg Button retweeted
It’s long been a dream of mine to feature the billboards of America, especially Silicon Valley and Los Angeles. They’re a great window into the marketing culture and what marketers think is effective messaging to the local culture and what’s hitting. It would have made a great Tumblr. In SF, it’s AI meets on-the-nose irony. In LA, it’s what shows and films want to matter and car accidents. In New York, it spans the gamut of new companies to fashion to f&b. So instead of making a Tumblr, I’ll just post a few of them here once in awhile. Hope you like. In this set: Airbnb has one of the best billboards in SF. Hands down. Always topical, funny, thoughtful, and creative. Figma: surprisingly not creative? I feel like the word “prompt” just shouldn’t be in ads. iPhone: once again underlining how much they’re not in AI. An ad from 2014 manages to make it into 2026.
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Meg Button retweeted
Super proud of the new website for @fantasticdayxyz! Kudos to @affan_imran and @megbutton for all the hard work. It really speaks to our evolving aesthetics and showcases our work. Also love the interplay between the fun and community-oriented vibrant colorful vibe of Machine Cinema versus the edgy orange magazine/studio aesthetic of Fantastic Day.
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world building. even if this stuff is for 1% of the audience I’m happy when it happens
the promo for the drama is literally next level they made an actual newspaper article, a real wedding photographer posting about them, even created a whole website that looks like a wedding invite… I’m literally losing it
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Meg Button retweeted
R/GA
@RGAFeb 5
No one talks about this, but the secret to creative excellence is having 8 projects with concurrent deadlines and overlapping meetings and being in a constant state of panic
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Meg Button retweeted
happy “let’s circle back in the new year” season to all who celebrate
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Some of the most popular brand strategy creators have never worked at or on a meaningful brand.
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Drake is wild for this one.
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Meg Button retweeted
Today! @MachineCinemaAI working with @dreamina_ai to making microdramas in just 3 hrs! An exhilarating event today with the amazing New York storytelling community. Big ups to the team! @minhsmind @ferrdo @affan_imran @megbutton
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I wonder if I can manifest someone sponsoring my ComplexCon ticket🥹
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Meg Button retweeted
I’m hiring! (Not just anyone.) Looking for curious, craft-obsessed creatives in tech, people who care about systems, quality, & designing for devs. If you want to do the best work of your career w/ people who’ll push and support you in equal measure, let’s talk.
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Looking for a fractional brand designer, not agency, who has previous venture-backed startup experience. Please DM me your portfolio.
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He’s back #LeafsForever
Toronto Maple Leafs
@MapleLeafs17 May 2025
PAPI BABY!!!!!
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