A business & product-marketing podcast that strives to inspire, entertain, and educate entrepreneurs, indie-developers, and “lifestyle” software product makers.

Here 👉
Joined January 2023
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✅ Why devs don’t want 28-minute demos 🎯 What makes a good product demo? 💡 How to keep it engaging, sharp, and trusted New @pluginfm episode is LIVE! Listen to @aarondfrancis on your favorite platforms — link in comments 👇 #Screencasting #ProductMarketing #VideoMarketing
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“The thing I made is good. Why don’t people get it?” Because software makers won’t click unless they SEE why it matters. 🎙️On June 18, @pluginfm talks to @aarondfrancis about screencasting, trust, & product demos that actually drive adoption. Don’t miss it!
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Outreach tips that don’t suck? 🤔 What to pay influencers for promoting your product? 💰 How to measure ROI? 📈 Ferdy (1.2M YouTube subscribers) shares the exact strategies for working with influencers to amplify your product in our new @pluginfm episode. Link in comments! 🎙️
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Do you follow our podcast @pluginfm? 🎙️ Pick your favorite platform — YouTube, Spotify, Apple, or Amazon Music — and tune in for expert tips on growing your software business, product marketing, community building, pricing strategies, and more. PS New episode drops today 🤩
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"Pick a channel, do it well, make it sustainable. Then expand." 💡 Smart advice from Meg Scarborough on our next episode of @pluginfm dropping tomorrow, May 14! She explains why software makers shouldn't try to be everywhere at once — quality over quantity! #ContentStrategy
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"Software makers actually prefer long-form content, both written and video." 😮 Meg Scarborough shares this data-backed truth in our next @pluginfm episode (live on May 14!). Makers, your audience wants depth, not quick-hit tips! 🎯 #DevMarketing #ContentThatConverts
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Check out our latest episode with @tomwhtley from @getgrizzle - learn how to create product-led content that highlights your software's features while directly addressing your customers’ pain points!
All likes but no sales? @tomwhtley from @getgrizzle reveals how product-led content turns readers into customers while you sleep. Learn how to boost your content ROI without doubling your budget. Watch our new @pluginfm episode to get Tom’s PLG framework! Link in comments ⬇️
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📣 iDEAL payments now live in Freemius Checkout! Set your product to EUR currency and watch those conversion rates climb. We'll auto-detect Dutch buyers and handle the rest. More payment methods = more money. 💰  #ProductUpdates
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💰 Stop wasting money on content that doesn't convert! @tomwhtley, CEO of @getgrizzle and marketing expert, shares his formula for creating product-led content: “Here's how to do a thing + here's how to do it with our app.” Full podcast episode drops on April 30 @pluginfm!
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📈 Growing your content 300x faster with zero budget? Tamara built a 13K contributor network that pumps out expert content while you sleep. Learn her UGC blueprint on the latest @pluginfm episode. Available now — link in comments ⬇️ #ContentMarketing #SaaS
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13k contributors 🤯 That’s the network Tamara Omerovic built at Databox by letting their customers become content heroes and embracing a simple truth: "Our customers know best" 🏆 Instant authority + zero additional resources. Full @pluginfm episode drops on April 16! 🎙️
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🚀 "If you're stuffing more features just to increase the price, you're the restaurant serving a 40oz steak nobody asked for." @ashleyfaus explains why customer value must drive expansion, not just revenue goals, in our latest @pluginfm episode. Watch now ⬇️
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"Nobody wakes up and says, 'I shall be in the consideration phase today!'" 🧐🤌 @ashleyfaus destroys the linear funnel myth and shows us how real customers actually buy. New @pluginfm episode drops on April 2 — don’t miss it! #Podcast #LifecycleMarketing
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💰 "How-to content is out, how-I content is in — but there's a right way to do it." @ericasmyname’s audience-building masterclass for software makers is live on @pluginfm now! Episode link in the comments: ⬇️ #ContentStrategy #PersonalBranding #AudienceBuilding
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Check out this smoking hot guy 😎 Love the cap, btw 🧢 😛 Now seriously, @robwalling, mega kudos for building such an incredible community! Pumped to explore how we can collab to bring @freemius Makers Meetup to @MicroConf and to have you as a guest on S4 of @pluginfm! 🥳 – at New Orleans, LA
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Random posts KILL your credibility online If you want a massive following like @ericasmyname, tune in to learn about her 80/20 content pillar strategy that attracted 39K LinkedIn followers in just 3 years. The full blueprint drops on March 19th on @pluginfm. #AudienceBuilding
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Don't miss Erica's insights on March 19!
Want to build an audience of 50k+ followers without oversharing? "My version of authenticity is 'didn't sleep well, got bills to pay'," says @ericasmyname, who built an audience of 50K+ followers without oversharing. Get her full growth formula on @pluginfm 🎙️ on March 19th!
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"It's not about the suit you wear or the hairstyle. It's about contributing something net new." — @devinemily shares the truth about building authentic authority on @pluginfm's new episode. Just in time for #IWD2025! Launching Monday, March 3 🚀 #WomenInTech Don't miss it!
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Real authority isn’t about follower counts—it’s about impact. On @pluginfm, Devin Bramhall put it perfectly: true authority is measured by who invites you into the room, not by likes or shares. When people seek your expertise, that’s when you know you made it. #marketing
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"There's no Wizard of Oz behind the scenes dictating how everything should be." Powerful words from @devinemily on our new @pluginfm episode. #WomenInTech, this one's especially for you. Breaking invisible barriers this #IWD2025 🔥 Dropping on Monday, March 3 🚀
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