If you run a PLG motion on @HubSpot, your CRM and your product are telling two different stories. HubSpot can handle PLG. It was not built for it. Designed around contacts and deals. Product data lives in custom objects you configure and maintain yourself. Every usage signal is a layer of middleware to manage. The specific problem. In PLG the unit that matters is not a contact. It is the account and the people using the product inside it. HubSpot has no native Workspace or User object. You build it yourself. @attio ships both as standard objects. Users are people in your product. People are your contacts. Keep them separate and a champion keeps their full history even when they change jobs. Product behaviour and sales context in one place. Connect through Segment by @twilio or your warehouse via @HightouchAI or @polytomic. Workspace crosses 80% of its seat limit. Expansion play fires before a rep would have looked. Free user invites four teammates. Flagged as a PQL while intent is warm. Usage drops for two weeks. Churn risk task opens while there is time to act. Not reports you check. Signals that find you. HubSpot can be configured to run a PLG motion. Attio was designed to run on one.