Dean of the School of Economics, Finance & Marketing at RMIT University. Studies consumer behaviour in relation to sports, arts and charities. President @SMAANZ
Melbourne, Australia
Joined December 2011
- Tweets378
- Following1.3K
- Followers1.1K
- Likes1.4K
‘Wharfie Time’ makes a spectacular entry into the pantheon of great sport marketing disasters
Voss has three.
Four minutes on the clock.
IT’S WHARFIE TIME.
⚓️ 89 🦁 72
#AFLGF #foreverfreo
Sport fans can be loyal, but also unfaithful - spreading their interest across multiple teams. Harrison’s work shows how sport fans often hold strong connections to two ‘competing’ brands at once (eg, NFL & EPL teams) and what to do about it. DM me 4 copy.
emerald.com/jstp/article/36/…
At a time when subscriptions markets are changing very fast, its worth acknowledging just how well the AFL - Australian Football League has managed its season ticket products over the years. Some comments from me here, putting context around some seemingly weird tactics clubs use
With Breaking now in the Paris Olympics, can this now take its rightful place amongst the greatest sporting films of all time? #electricboogaloogold
Dreading footy season? Having very wide distribution brings many benefits, but your product becomes hard to avoid. In categories like pro sports, this can lead to active "anti-brand communities" forming. @HunterFujak and I explain: theconversation.com/dreading… via @ConversationEDU
We often think of sport consumers as intensely passionate, but most are not. Our new paper looks at the different types of light users of sport (non-fans) and how to appeal to them to grow your brand. Free access:
@DrJRetail @ThiloKunkel
tandfonline.com/doi/full/10.…
Of course rankings don't matter - except when you're crushing them!
We’re proud to share that RMIT has risen 50 places in the latest QS World University Rankings, moving up to be ranked 140th globally, reflecting a consistently high performance in #research impact, reputation and #sustainability. Find out more: rmit.edu.au/news/all-news/20…
@TopUnis
Many of my contacts will know Simon Pervan - and know what a fantastic appointment this is for RMIT. Simon will head up our graduate school, which includes the law school starting immediately. lnkd.in/gN6-YJVP
Great to have Emma Sherry join us at RMIT! lnkd.in/gbRJvu7F
We are hiring a Lecturer in Finance to replace a colleague who’s off to work in industry. A chance for you to join a strong team of researchers/educators with excellent prospects of rapid career advancement. Reach out for a conversation if this appeals. lnkd.in/gkuRYGSj
I’m gratified to be joining the SMAANZ board - it’s a community I’ve benefited from greatly over the years.
SMAANZ Board (2023-2024)👋We welcome back @DrAJThompson (President), Kevin Filo (VP), @melsportnz (Secretary), @StirlingSharpe (Treasurer) & @sherannefairley ✨New members @pamm_phillips (SMR Editor), @alanakthomson, @prof_hmcd, Jonathon Robertson & @faulknerellie5 (Student Rep)
Heath McDonald retweeted
An exploration of management perspectives on wellbeing outcomes in the aquatic and recreation industry
doi.org/10.1080/11745398.202…
By @ianoboyle11, Heckel, @AJKarg, @R_Eime, & @prof_hmcd
@ANZALSonline @UniversitySA @SwinburneOnline @victoriauninews @RMIT
#smaanz2022 smashed it! Well done to the team behind the conference, led by co-chairs @emmaesherry and @AJKarg. I’ve joined the @SMAANZBoard for the next 2 years and looking forward to supporting new President @DrAJThompson
Use the code BOA30 to get 30% off our new book, and read about why the practice of discounting new products is stupid:
routledge.com/Sport-Consumer…
SCBV2 is ‘out’ August 2nd, but available for preorder now if you’re champing.
New edition! ‘Sport Consumer Behaviour: Marketing Strategies’- fully revised and updated, this textbook combines theory and cutting-edge research with practical guidance, including new material on technology, esports, decision-making and brand architecture tinyurl.com/42u4aycz
One of the highlights of our year - the RMIT Q Group Finance Symposium brings together industry and academic leaders. Focused this time on sustainability issues in Finance. This year with the bonus of in-person networking. lnkd.in/gBTH8T4y
Heath McDonald retweeted
La Trobe University (Melbourne, Aust) is looking to appoint a Professor of Sport Management: careers.pageuppeople.com/533… #sportmanagment #easm #nassm
Pressed for time/space? This one question can shed a great deal of light on sport consumers:
“When I think about (team/league) I consider myself a …,” with a seven-point scale ranging from casual observer [1] to hard-core fanatic [7]"
New paper out now, DM for a copy.
Unification fight, in Melbourne, featuring an Aussie. Doesn’t get better. #kambososhaney