Heath McDonald (@prof_hmcd) header
Heath McDonald (@prof_hmcd) profile picture

Heath McDonald

@prof_hmcd

Dean of the School of Economics, Finance & Marketing at RMIT University. Studies consumer behaviour in relation to sports, arts and charities. President @SMAANZ

 Melbourne, Australia
rmit.edu.au/contact/staff-contacts/academic-staff/m/mcdonald-heath
Joined December 2011
  • Tweets378
  • Following1.3K
  • Followers1.1K
68Media
Photo by Heath McDonald (@prof_hmcd)Photo by Heath McDonald (@prof_hmcd)Photo by Heath McDonald (@prof_hmcd)Photo by Heath McDonald (@prof_hmcd)Photo by Heath McDonald (@prof_hmcd)Photo by Heath McDonald (@prof_hmcd)Photo by Heath McDonald (@prof_hmcd)Photo by Heath McDonald (@prof_hmcd)Photo by Heath McDonald (@prof_hmcd)Photo by Heath McDonald (@prof_hmcd)
An exploration of management perspectives on wellbeing outcomes in the aquatic and recreation industry doi.org/10.1080/11745398.202… By @ianoboyle11, Heckel, @AJKarg, @R_Eime, & @prof_hmcd @ANZALSonline @UniversitySA @SwinburneOnline @victoriauninews @RMIT
Image from Annals of Leisure Research (@AnnalsLeisRes)
4
7
657
La Trobe University (Melbourne, Aust) is looking to appoint a Professor of Sport Management: careers.pageuppeople.com/533… #sportmanagment #easm #nassm
1
Heath McDonald retweeted
Adam Karg (@AJKarg) profile picture
Adam Karg@AJKarg3 Apr 2022
New published paper in Applied Economics on predicting individual sport event attendance with machine learning - authored with @jdknguyen and @prof_hmcd - 50 copies available here or get in touch: tandfonline.com/eprint/ZENDD…
Predicting individual event attendance with machine learning: a ‘step-forward’ approach

Predicting individual event attendance with machine learning: a ‘step-forward’ approach

Accurately predicting attendance at live events has important operational and financial implications for the arts, entertainment and sport industries. Advances in machine learning offer the potenti...

tandfonline.com
3
14
Heath McDonald retweeted
Saagar Enjeti (@esaagar) profile picture
Saagar Enjeti
@esaagar10 Feb 2022
COMPILATION: Debunking the medias “right wing” Joe Rogan narrative. Video by @0rf for Breaking Points youtube.com/c/breakingpoints
763
6,530
1,280
30,295
Heath McDonald retweeted
Jason Potts (@profjasonpotts) profile picture
Jason Potts@profjasonpotts22 Nov 2021
Top Blockchain University: Royal Melbourne Institute of Technology coindesk.com/learn/top-block… via @coindesk
Image from Jason Potts (@profjasonpotts)
5
18
Heath McDonald retweeted
KOFE☕ (@kofewithkofe) profile picture
KOFE☕@kofewithkofe25 Sep 2021
Interesting listen on the cross-overs between sports and crypto / web3 on topics of tribalism, community engagement and behaviours. Fitting for Australian culture. 🎙☕ @prof_hmcd @chrisberg @profjasonpotts @kelsiemvn @BlockchainRMIT @RMITBusRes
Mint & Burn (@mintandburnRMIT) profile pictureMint & Burn@mintandburnRMIT22 Sep 2021
Great insights on "creating opportunities for engagement" over "increasing engagement" to build and sustain community open.spotify.com/episode/6As… @prof_hmcd @chrisberg @profjasonpotts @kelsiemvn @BlockchainRMIT @RMITBusRes
2
4
What happens in Vegas....HAPPENS IN PERSON‼️ The 2021 call for abstracts for the Sport Marketing Association annual conference is open. Be sure to check your email or visit our website: sportmarketingassociation.co…
Image from Sport Marketing Association (@SMA_National)
1
4
1
23
Heath McDonald retweeted
Sarah Wymer (@DrSarahWymer) profile picture
Sarah Wymer@DrSarahWymer5 Jan 2021
Are you considering or planning an event, conference, or workshop in a virtual format in 2021? Confused where to begin or how to manage the technology? I am here to help! Send me an email at [email protected] to discuss how I can help make your virtual event a success in 2021
Image from Sarah Wymer (@DrSarahWymer)
2
1
19
Heath McDonald retweeted
ESMQ (@EuroSportManQ) profile picture
ESMQ@EuroSportManQ21 Oct 2020
Relationship management encourages a high degree of contact with the customer making it well-suited to professional sports – a high-touch service industry where fans are an integral part of the product. Read the full study at @tandfsport here: bit.ly/3o96LzP
Image from ESMQ (@EuroSportManQ)
5
11
Heath McDonald retweeted
Ian O'Boyle (@ianoboyle11) profile picture
Ian O'Boyle@ianoboyle1130 Sep 2020
Replying to @UniversitySA
@UniversitySA are currently advertising a PhD scholarship to explore wellbeing outcomes in the aquatic and recreation industry with myself, @AJKarg, @R_Eime, and @prof_hmcd. Link: unisa.edu.au/research/Resear… Closing date: 31st October 2020.
3
2
7
Heath McDonald retweeted
Adam Karg (@AJKarg) profile picture
Adam Karg@AJKarg28 Aug 2020
A reminder to get that #SMAANZWeek2020 abstract submission closes September 1. Only 4 days to go... smaanz.wordpress.com/confere…
2
3
Heath McDonald retweeted
SMAANZ (@SMAANZBoard) profile picture
SMAANZ@SMAANZBoard18 Aug 2020
Did you miss #SMAANZHDRHour last Friday? Our panel was facilitated by @AJKarg and featured @emmaesherry, @ttaylor59 and @prof_hmcd discussing the academic grant process. You can now view the full recording of the session here: facebook.com/watch/?v=604679…
Did you miss SMAANZ HDR Hour Session 3? It featured Prof. Emma...

Did you miss SMAANZ HDR Hour Session 3? It featured Prof. Emma...

Did you miss SMAANZ HDR Hour Session 3? It featured Prof. Emma Sherry, Prof. Heath McDonald & Prof. Tracy Taylor and was facilitated by Dr. Adam Karg and discuss the academic grant process. You can...

facebook.com
1
1
5
It's #derby day in #berlin! in all my papers exploring the determinants of football spectator no-show behavior, the effect of the geographical derby-dummy is among the most robust results: expect a packed stadium. #FCUBSC #noshows
1
1
1
7
What do clubs in the @AFL, @ALeague and @SuperNetball use to retain and satisfy members during times of poorer results? A tool developed by @prof_hmcd and @AJKarg. abdc.edu.au/sport_membership… @SwinBusSchool #management #membership #sport #cx #bizresearchimpact
Image from Aus Business Deans (@BusinessDeans)
2
4
What did all @AFL teams use to boost membership numbers by over 65%? A tool developed by @prof_hmcd and @AJKarg ow.ly/UZmW50wcwsA @SwinBusSchool #marketing #CX #AFL #membership #bizresearchimpact
Image from Aus Business Deans (@BusinessDeans)
2
6
Heath McDonald retweeted
Matt Arbon (@animatted) profile picture
Matt Arbon@animatted6 Aug 2018
“Evidently, the vast majority of a sport league’s customers are in fact shared. This conforms to Ehrenberg’s important observation that customers are really other people’s customers who occasionally buy from you.” @prof_hmcd finds that sports consumers aren’t unique.
1
5
Heath McDonald retweeted
Mark Ritson (@markritson) profile picture
Mark Ritson@markritson7 Mar 2018
The most important report on media in this or many a year in the UK just landed. My take on it and a link that enables you to download it for yourself. marketingweek.com/2018/03/07…
6
75
32
149
Heath McDonald retweeted
Neil Horowitz (@njh287) profile picture
Neil Horowitz
@njh28725 Feb 2018
“Sloan Sports and Analytics Conference Day 2 Recap" dsmsports.net/2018/02/25/slo… Enjoyed gleaning some great #sportsbiz #smsports lessons and insights. #SSAC18
Image from Neil Horowitz (@njh287)
Image from Neil Horowitz (@njh287)
Image from Neil Horowitz (@njh287)
Image from Neil Horowitz (@njh287)
9
1
17
We strongly support @Swinburne & @latrobe uni research project using gender equality across all sport as a driver to reduce violence against women phys.org/news/2017-12-sporti…
1
7
13
Heath McDonald retweeted
Mark Ritson (@markritson) profile picture
Mark Ritson@markritson10 Apr 2017
In America TV audiences continue to disappear at a frightening rate... [waits for someone to tweet about their kids/friends shunning TV 😙]
Image from Mark Ritson (@markritson)
1
33
7
52
Load more