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Fluently hit $6,000,000 ARR! 🎉
0 → $1M ARR: 634 days
$1M → $6M ARR: 148 days
Next 180 days are going to be wild!
if there is an industry ai will turn upside down, it is deathcare, and yet i know only one person building in it
i asked chatgpt how to plan a funeral.
it said to call a few funeral homes and ask for price lists. makes sense when only 18% of them post prices online, it had nothing to show me.
every other industry figured out online shopping 20 years ago. this one still runs on phone calls.
so 8 in 10 families call one place and say yes to an $8k decision, sometimes from a hospital hallway.
why are we fine with that?
episode 2 of building an ai-native funeral company in public.
somewhere a VC is trying very hard not to ask about retention
Introducing my building an AI-native funeral company in public series.
Our generation does everything online and we care about experiences. But the one experience we’re all going to have? Still feels like a 100 years out of date.
Cringe.
The US has over 15,000 funeral homes. About 80% are family owned. Rising costs, staffing shortages, retiring owners. The people running these businesses are BURIED in admin while serving people in the toughest moments in our lives.
So where the hell does AI come in?
• Give owners one place to manage cases, staff, suppliers, and payments
• Help small teams serve more families by automating routine work
• Reach new customers through digital marketing and online booking
• Let families customize, plan and pay for a funeral online
• Expand the offering with pre-need plans, customized ceremonies and aftercare
Big-company infrastructure for small funeral homes.
Can we pull it off? The end goal: a personalized goodbye without the luxury price tag all over US.
Let's see!
was inspired by @marclou datafast and built real-time visualization of fluently stats
Crazy but if I built an app from scratch, I would use bare @ClickHouseDB for logs and events, @neondatabase for the database and functions, and @better_auth
Oh, and @claudeai to build the app itself
need this for @get_bb_app
i am surprised that I haven’t seen smth like that before. looks cool!
models are done talking in english. huge
meet @mostik_ai!
what happens when you put 12 PhDs in one room for four months? first place on the ARC-AGI leaderboard, which I can't say much about while the competition is still running. and this, which I can.
everyone's arguing about whether open models will catch up to frontier models. we think it's the wrong question. here's the one we pose: why does a frontier model have to generate your answer at all, when the only thing you need from it is the reasoning?
we do this by enabling models to communicate in latent space. through our protocol, hidden states pass straight from a frontier model into a small one running on your infrastructure -- no text between them, and neither model is fine-tuned. two models from different families, sharing reasoning, both left untouched.
how do we know it works? we tested it on a setup where a 753B model reads the problem, and a 4B edge-class model writes the answer. with this approach, we get results 80% as accurate as the frontier model, but at 20x faster performance.
we're committed to preventing frontier model lock-in and are already partnering with inference providers to accelerate open-weight adoption. we've done this between 15 of us, in four months, 12 PhDs and a Fields medalist, backed by @generalcatalyst
WIRED has the first external account of the company and the work: wired.com/story/russian-star…
full writeup, the setup, and all the numbers: mostik.ai/read-more
our users from over 160 countries
speech-to-text breaks on them all the time
so we're making an ASR benchmark for non-native English
just checked how much providers agree with each other
curious what the WER will be
such a smart move to spot hot deals early on
In 2013, @cjoneslevy created the SAFE at YC. It's since been used by YC founders to raise $15B+ and has become the standard way startups raise money.
So we're launching Send a SAFE: a free tool to generate, sign, & send one in ~2 minutes, built to be used by founders (and their AI agents).
We hit 3B+ views on TikTok/IG/YT with $0 ad spend in 16 months 🚀
This was one of the biggest growth levers for scaling Fluently from $0 to $6M ARR.
Here's my blueprint for hacking UGC growth on social media 👇
7/ Pay for views, not promises
We pay a small video fee + a performance-based bonus. No crazy upfront payments. If a video works, everyone wins. If not, no harm done.













