i've been talking to a lot of normal ppl outside of tech about personal agents & the convos have been incredibly fascinating, particularly w.r.t. to retention. most consumer products typically have one of two types of retention, one is desire driven which is just pure dopamine (like insta, tiktok, games). they often don't even need notifications because you know there is a reward for your desire always waiting. the second is dependency driven, like emails, calendars, even credit cards & banking. most ppl have to do this, it's not something they necessarily desire (unless they are a sociopath). the challenge with personal ai agents right now is that they occupy a weird third space where they aren't emotionally rewarding most of the time to become entertainment like the first category, & they're not reliable / indispensable enough to become pure infra. i.e. they fail, & there is a lot of friction. outside of pure research driven tasks, even one failure is often enough to not come back for the utility value prop. which is why i think vertical agents that focus on making your life more interesting & entertaining are worth deep exploration still. & even very focused vertically integrated utility agents that work reliably will still be in demand. tons of ppl still think in jobs to be done when reaching for anything & with general purpose agents that's just not as crisp yet on what those critical jobs are.