Jack of all trades, master of a couple.
Boston
Joined October 2008
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Ben Ruedlinger retweeted
This is right, and also, building in the application space rn feels like being chased by a grizzly bear.
h/t @ruedlinger for that analogy.
Almost 50% of ChatGPT answers use web search. That’s your shot to show up.
BrandPrism generated ChatGPT responses both with and without web search, and rated them side-by-side.
📊 See both responses, scores, and what made the difference →
beta.brandprism.ai/prompts/8…
This helps them (@netflix) keep their viewers more continuously engaged with their best content and also gives users a reason to stay perpetually subscribed. (7/7)
Rather than dropping a full season of one of their anchor shows all at once…they move to a model where they are releasing a “mini-movie” once a month which substantially contributes to the overall narrative arc…(6/7)
This begs the question if @netflix might be better served to utilize a similar approach for content production and releases from a from a subscriber retention perspective, meaning….(5/7)
Personally, I have found this “mini-movie” format much more engaging. As a result, I have been more excited to watch each episode as it feels more like an event unto itself….(3/7)
What @netflix has done with the new season of @Stranger_Things is genius. The fact that they have expanded the format and moved to 70-80 minute episodes is amazing. It allows for more plot lines and more depth in terms of story telling…..(2/7)
The monthly “mini-movie” is the new weekly show (re: @netflix @Stranger_Things)….(1/7)
Ben Ruedlinger retweeted
We've been looking forward to this moment all year: we added podcast support to Wistia today! 🎉
So excited to be bringing the marketing-focused tools and features we've built for video to the world of podcasting!
Ben Ruedlinger retweeted
Our CEO sent this video to all employees. It makes me so proud to work for @Wistia. I know not every company can do this, but if you're a biz leader you have a lot of power to help workers right now. Be bold and make choices you'll be proud of in 6 months. soapbox.wistia.com/videos/Wo…
Ben Ruedlinger retweeted
Just pulled the numbers, and over the last month, we've averaged over 4 hours of new content uploaded per minute to @wistia. This is a little less than 1% of what YT receives (as best we can tell). I would have never, ever thought we'd even be remotely close to their scale. 🤯
How to get over the creative hurdle and come up with a great idea for your first video show or podcast
How to come up with an idea for a great video series or podcast moz.com/blog/finding-ideas-f…
Ben Ruedlinger retweeted
A couple years ago, we spent $2 million on an ad campaign for Wistia.
We went big: web ads, NPR, billboards.
It was one of the most expensive mistakes we’ve ever made.
Ben Ruedlinger retweeted
Over the last 9 months, I've been working with @wistia on developing an entirely new strategy and product category that will redefine best practice for video marketing. Tune in at 1pm ET/6pm UK to discover more #watchCTC crowdcast.io/e/change-the-ch…
Ben Ruedlinger retweeted
More #BehindtheScenes from the @wistia studio making a promo for our extra special (and extra secret) live event happening on October 2nd! wistia.com/events/change-the…
Ben Ruedlinger retweeted
On this episode of Brandwagon, I sat down with Nancy Dussault Smith. @NancyDSmith was the first marketer at iRobot, launched the Roomba and ran marketing from zero to over $500 Million in revenue.
Today, she is the CMO of Hydrow, the Peloton of rowing.
wistia.com/series/brandwagon…
Ben Ruedlinger retweeted
The new brand marketing that @markdicristina is doing at Mailchimp is truly unique, and he talks about the whole strategy in detail in this interview. Excited for this to drop next Tuesday!
We are big fans of @Mailchimp's Mark DiCristina and could not be more excited to have him as the first-ever guest of #Brandwagon.
Watch our talk with him and more on August 6th. 💥 And in the meantime, get in the loop and subscribe, here: wi.st/brandwagon 👏
