Search Engine Hubbub

Google’s RSA update brings more AI + flexibility—but here’s what most missed: ⚠️ Duplicate sitelink URLs are no longer disapproved. Why? RSA headlines can now show as clickable links 👀 Full breakdown 👇 🔗 searchenginehubbub.com/googl… #PPC #GoogleAds #RSA #PaidSearch

@GoogleAds has made updates from 4th March 2024 so that you now have greater transparency and control over the Search Partner Network in your campaigns following the @AdalyticsHQ report searchenginehubbub.com/googl… #ppcchat #PPC #ppcadvertising #GoogleAds #adalytics

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What a year 2023 has been for @OpenAI . In recent weeks, its CEO Sam Altman has been fired and rehired in a drama that gripped the AI world. So what happened, and what’s next for OpenAI in 2024? We take a look… searchenginehubbub.com/artif…

We are writing a book about the hubbub in Search Engine Advertising. What topics do you want us to cover? #ppc

📢 Exciting news from @MSFTAdvertising ! 🚀 Our latest article covers how Microsoft Ads' Performance Max could deliver greater transparency than Google 📈, and how leveraging its partnership with @OpenAI  could be a game changer with generative AI campaign & asset creation 💪 searchenginehubbub.com/micro…

#GML2023 in EMEA going all out with the tap dancing!

Automatically Created Assets in Google Ads gets supercharged with generative AI and more contextual signals of search queries. Find out more in our latest post in our Google Marketing Live 2023 series. searchenginehubbub.com/googl… #GML2023

In our Google Marketing Live 2023 takeover, we update you on the latest for 'Brand Restrictions for Broad Match' campaigns in Google Ads. This will help you apply relevant controls to your brand campaigns so that you can utilise the reach and performance opportunity of Broad Match in Search. 💡 Find out what this means for you in our latest post by Dan Roberts searchenginehubbub.com/googl… #GML2023

You can soon create Search campaigns in Google Ads using a new conversational AI experience. This could help spark new ideas with generative AI, and improve your workflow. 📅 From July 2023 it will become available. More advertisers will get access later in the year. 💬 The conversational experience will allow you to ask Google Ads for ideas about keywords, headlines, descriptions, images, and other assets. You can edit, dismiss or apply these to create Search campaigns Find out what this means for you with our latest post by @PPCdanroberts searchenginehubbub.com/googl… #GML2023

As announced at Google Marketing Live 2023, Generative AI is coming to your Performance Max campaigns to help with the asset creation workflow in Google Ads. 🎨 Provide some details, Google will generate text & image assets. 👨‍🎨 You can revise and remove suggested assets. 🖼 Away you go! What does this mean for you? Find out in our post below by Dan Roberts searchenginehubbub.com/googl… #GML2023

@Google shares more information on how it will experiment with Search and Shopping Ads in the new SGE. What does this mean for you? 💡 This new Search Generative Experience (SGE) will roll out soon to people in the U.S. through Search Labs (program to access early experiments). 📅 In the coming months, Google will experiment with Search and Shopping ads that are directly integrated into the AI-powered snapshot and conversational mode. 🌟 We can expect to see new formats that use generative AI to create relevant, high-quality ads that are customized to every step of the search journey. 🔐 Google will take a responsible approach to how ads evolve in this new experience, learning from user feedback and partnering closely with advertisers to deliver even more effective solutions. searchenginehubbub.com/googl… #GML2023 #GML #Google #googleads

What can we expect to see at #GML2023? 👋 Hello new formats!💀 Goodbye old.👍 Justifying recent updates.🎯 Performance Max.🤖 Search Generative Experience (SGE).🛡 Privacy-first solutions.🧠 'AI-powered'. Find out what this means for you searchenginehubbub.com/googl… #ppcchat

@Google has released a 19 page white paper on it's Search Generative Experience (SGE); a new era for generative AI in Search. What does this mean for you? Find out in our latest post written by @PPCdanroberts searchenginehubbub.com/artif… #ppcchat #GoogleBard #GenerativeAI

Thoroughly enjoyable podcast here by @reckless interviewing @sundarpichai about the updates from Google I/O and the new Search Generative Experience (SGE). Well worth a listen 👂 podcasts.apple.com/gb/podcas… #ppcchat

Liking the slight tweaks to shopping results in the SERP today. Subtle, but more appealing on the eye with the slight grey boxes! #ppcchat

👋 Goodbye first click, linear, time decay, and position-based from @GoogleAds and @googleanalytics GA4. Find out what you need to do: searchenginehubbub.com/googl… #ppcchat #googleads

Google’s experimental Bard is boring, but it’s on purpose 🤯, it's being responsible. Although this approach may slow Google down, in the long term they could come out on top 🦾. With so much at stake, Google can’t afford to get it wrong! Read more here: searchenginehubbub.com/artif… #ppcchat #GoogleBard

Concerned AI experts, including @elonmusk, have signed an open letter asking AI labs to temporarily halt the development of large-scale AI systems more powerful than GPT-4. What does this mean for search marketers? #ai #chatgpt #OpenAI #ppcchat Read the full article here: searchenginehubbub.com/artif…

A new week dawns, paid search takes flight, Keywords align, ambition burning bright. Ads adapt, dreams unite, success in sight, With paid search, we conquer Monday's might. 🚀✨ Credit: ChatGPT by @OpenAI #MondayMotivation #PaidSearch #ppcchat