@stuartbruce

The PR Futurist | Purposeful Relations: AI, technology, data, measurement for PR, communications and corporate affairs | SBA: risk and crisis comms consultancy

 UK 🇬🇧 work 🌍 globally
stuartbruce.info
Joined January 2007
  • Tweets60.3K
  • Following4K
  • Followers9.6K
2.7KMedia
Never thought the day would come and still hoping it won't as XTwitter still works better for me than the alternatives. However, as insurance I'd advise you to follow me on the others and I'll follow you back. All the links on my personal website. stuartbruce.info/#:~:text=NE…
Screen grab of my handles on Bluesky, Mastodon, Threads and LinkedIn.

ALT Screen grab of my handles on Bluesky, Mastodon, Threads and LinkedIn.

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Doniya Soni-Clark
@doniyasc7h
Nice stat from @POLITICOEurope UK tech newsletter this morning: "Whitehall departments made £16 billion in day-to-day savings last year, according to the Treasury. It credited AI with efficiencies in the NHS and in schools."
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Fantastic appointment.
David Horne
@DavidHorneOct 21
Some personal news… I’m delighted to be taking on the role of Integrated Chief Customer and Commercial Officer, helping to put customers at the heart of Britain’s railway as we move towards Great British Railways. I’m really looking forward to working with colleagues across the industry on what comes next. A huge thank you to my amazing team at @LNER. It’s been an absolute privilege to lead you for over a decade and I’m incredibly proud of everything we’ve achieved together. networkrailmediacentre.co.uk…

Journey to Great British Railways: New leadership appointment puts customers at the heart of...

David Horne appointed as Integrated Chief Customer and Commercial Officer (ICCCO), bringing customer insight and commercial leadership together ahead of Great British Railways (GBR). The new role...

networkrailmediacentre.co.uk
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Harry Wallop@hwallopOct 21
🎃Press releases that make me despair: "Tesco launches FREE pre-carved pumpkins as Brits feel the pressure to perfect Halloween" I mean, the whole point of Hallowe'en pumpkins is they occupy your kids for an hour as they make a mess/slice the top off a finger...
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Rachel Reeves
@RachelReevesMPOct 21
I welcome today's decision on Jackdaw. I have always argued that we should use our own resources to enhance our energy security. (1/3)
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Satya Nadella
@satyanadellaOct 21
Today in the UK, I saw how the Yorkshire Ambulance Service is using Copilot to cut down on administrative work and make better use of its data, and ultimately provide a better experience for medical personnel and patients. It's an early example of what's possible as NHS England expands Copilot to as many as 500,000 clinicians and support staff across the country.
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Fantastic and sensible decision by the government to approve drilling at Jackdaw. Good for so many reasons.
Ryan Wain
@ryan_wainOct 21
Absolutely right decision to grant permission for Jackdaw today. ✅ Energy security
✅ Revenue for Britain
✅ Gas flowing this winter
✅ Jobs protected
✅ Investment unlocked Kudos to my colleague @ToneLangengen for leading the debate on this - even when it was difficult.
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dan barker
@danbarkerOct 20
It's also amazing how well connected to public transport you are, arriving in the UK on the Eurostar: - St Pancras - Kings Cross - Piccadilly Line - Circle Line - Hammersmith & City - Metropolitan - District - Victoria - Northern - Thameslink - trains from LNER, Lumo, Great Northern, Grand Central, Hull Trains Every city on the GB rail network can be reached in 2 or fewer changes.
David Milner@djjmilnerOct 20
Arriving into St Pancras does make you a bit proud. Eurostar train to the underground in about 5 minutes and unlike arriving into many airports the elegant building, bustle of the station and attractive public realm must give a great first impression of Britain.
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Tracy Brabin WY 🌹@TracyBrabinOct 21
#WestYorkshire is on the move… 🛤️New rail station for Bradford 🚏New #Weaver bus stations 🚉 #WhiteRose rail station back on track 🚌193 EV buses 🚊Tram underway 🚉New rail stations coming #Elland #ThorpePark ✈️Plans for airport gateway onto next step theguardian.com/business/202…

New Bradford railway station will ‘transform travel across the north’

Transport hub will offer through trains between Leeds and Manchester with ‘turn-up-and-go’ service

theguardian.com
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Josh Cook | Microsoft MVP
@FlowAltDeleteOct 20
Skills are now inside Copilot Brand Kits! 👀 Create a skill or import one directly into your kit, and make it available to everyone who has access. I’d put the team’s presentation playbook here. > How we turn a case study into a customer story. > How we adapt a technical deck for executives. > The review checklist we keep pasting into Copilot. Those workflows can now live alongside the brand assets the team already uses. Build the skill once. Share it through the Brand Kit.
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Ben James
@BenJames_____Oct 20
10 Downing Street is recruiting a Director of AI in the No10 Policy Unit, where I work. They will advise the Prime Minister on AI. This is an important role for the UK!
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Councillor Luke Farley@FarleyLabourOct 20
As a councillor, I have no practical powers over how private car parks are run. The Prime Minister, on the other hand, can legislate to impose regulation and ensure there’s a level playing field and rules to protect consumers. Hope this helps - feel free to jot it down.
Rebecca Smith MP
@SWDevonRebeccaOct 19
Is this for real? Is he the Prime Minister or the councillor in charge of car parks?
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💯 While the chattering classes chatter @andyburnham is making a big difference to the little things, which aren't so little if it is happening to you. The big stuff will still happen, it just takes a long time. Hope again.
Sophy Ridge@SophyRidgeSkyOct 20
Can't deal with Westminster snobbery about things like stories on parking. A *huge* deal to people. Young people jobs crisis? Let's sort out parking in our town centres to help local business Cost of living? Tell that to the family hit by a £100 fine
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Not bad for my first attempt. #Politicle: 20/10/2026 I identified the mystery MP after 1 clue 🟥🟩⬛⬛⬛⬛ Can you do better? politics.co.uk/politicle

Guess the MP! Politicle - Politics.co.uk

Can you guess today's mystery MP? The game for Political obsessives. From Politics.co.uk. New Politicle Puzzle Every Day.

politics.co.uk
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Tracy Brabin WY 🌹@TracyBrabinOct 20
I know so many people are frustrated at the unfairness of private car park operators. I’ve experienced, like others, eye watering fines for just forgetting my parking permit. Now capped at £20, a small mistake won’t end up costing a fortune. This is a government that listens.
BBC Politics
@BBCPoliticsOct 20
Burnham vows end to 'rip-off parking charges' under new rules bbc.in/3TQJwPT

Burnham vows end to 'rip-off parking charges' under new rules

Penalties are seen as too harsh on motorists who are penalised for parking on private land.

bbc.com
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Politics UK
@PolitlcsUKOct 19
🚨 NEW: Andy Burnham has announced changes to car parking fines - Drivers will have a 5-minute grace period to decide whether to park and 10 minutes to leave after a parking session ends - A £20 maximum charge on appeal for minor mistakes, such as entering the wrong number plate or not displaying a permit - Charges will also be cancelled on appeal for breakdowns, medical emergencies or broken ticket machines - The £100 cap on charges will remain - The rules will come into force as soon as possible and operators that break them will lose access to DVLA data
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Labour🌹Unions
@labourunionsukOct 19
🌹✊ Labour councillors make decisions every day that affect jobs, services and local economies. Our new Trade Union Labour Councillors Network will strengthen the relationship between Labour councillors and the trade union movement. It’s open to all Labour councillors who are members of an affiliated union. You’ll get a regular bulletin, policy briefings, model motions and invitations to online events and training. Sign up or forward to a councillor you know labourunions.org.uk/councill…
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Microsoft Learn
@MicrosoftLearnOct 19
Let’s level up your Microsoft Copilot skills this week. If your level is: • Beginner: Spend less time in your inbox ⬇️ aiskillsnavigator.microsoft.… • Intermediate: Create AI Agents for specific workflows ⬇️ aiskillsnavigator.microsoft.… • Advanced: Connect your Agent to the tools your team uses ⬇️ aiskillsnavigator.microsoft.…
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Tracy Brabin WY 🌹@TracyBrabinOct 19
Working with this Government we will deliver for the people of Bradford and West Yorkshire. 🚆
Ralph Blackburn@RalphBlackburnOct 19
Exclusive: Bradford Interchange is confirmed as the site of the new through station in the city, @Heidi_Labour has told @YorkshirePost. The Transport Secretary said it would be funded through Northern Powerhouse Rail and open in the 2030s. yorkshirepost.co.uk/news/pol…

Bradford Interchange confirmed as site for city's new through rail station

The Transport Secretary told The Yorkshire Post that the new station at Bradford Interchange would lead to more frequent trains, improved journey times and better reliability.

yorkshirepost.co.uk
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Absolutely cracking concluding speech by @JadeFrancesAzim to conclude the "This house believes that the UK is now on the right track." If that doesn't convince people I don't know what will. Great @purpose_union debate.
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Christian Buckley
@buckleyplanetOct 18
Thanks to @dhinchcliffe for sharing a great breakdown of the 5 AI pricing models. It got me thinking about how Microsoft Copilot maps to that framework, so I put this together. Copilot already spans all five, from AI that's included in what you already use to per-seat, seat-plus-meter, usage-based, and per-outcome pricing (in preview). Different Copilot solutions, different pricing models. Choose what fits the work.
Infographic titled 'How do you pay for Microsoft Copilot? 5 AI pricing models across the Microsoft Copilot portfolio.' Five columns: 1) Included – AI comes with something you already use, no separate AI charge (Copilot in the web, Edge, or existing Microsoft 365 licenses). 2) Per-seat add-on – a fixed license per person, e.g. Microsoft 365 Copilot. 3) Seat + meter – a license plus metered consumption for additional AI or agent capabilities. 4) Usage-based – pay for what gets consumed, e.g. Copilot Studio agent usage. 5) Per outcome – pay when a defined result occurs, such as a resolved case (preview). An arrow runs from more predictable cost to more value-aligned pricing.

ALT Infographic titled 'How do you pay for Microsoft Copilot? 5 AI pricing models across the Microsoft Copilot portfolio.' Five columns: 1) Included – AI comes with something you already use, no separate AI charge (Copilot in the web, Edge, or existing Microsoft 365 licenses). 2) Per-seat add-on – a fixed license per person, e.g. Microsoft 365 Copilot. 3) Seat + meter – a license plus metered consumption for additional AI or agent capabilities. 4) Usage-based – pay for what gets consumed, e.g. Copilot Studio agent usage. 5) Per outcome – pay when a defined result occurs, such as a resolved case (preview). An arrow runs from more predictable cost to more value-aligned pricing.

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