Advertisers expect more and more from the media platforms they partner with. At the same time, consumers are getting pickier about who they share their data with. The solution? First-party data that meets everyone in the middle, says Alia Lamborghini. Listen here: lnkd.in/eWSn9Ns3

Food for thought: So much of the AI hype cycle in marketing over the past few years has been about cutting costs. But if that’s your only goal, you’re missing a much bigger picture. You can do a lot more when you broaden your horizons beyond spend as a success metric.

Big ideas help you get off the ground, but it takes more than a spark to keep you going. I brought Miller McCoy’s onto the Lead(er) Generation pod to hear how he transformed his small merch brand into this year’s fastest-growing apparel manufacturer. lnkd.in/dByvGDDd

We have a little mantra at Mod Op that I go back to when we’re building something new: “Trash in, trash out.” AI isn’t a set-it-and-forget-it thing. It’s only as good as what you put in it. If your data is messy or incomplete, you’re not going to get the outputs you want.

“Everybody cuts, everybody streamlines, everybody’s exactly at the same place. Now what?” Rishad Tobaccowala is exactly right that pretty soon, AI isn’t going to be the differentiator it is today. So what actually differentiates your brand? lnkd.in/guThK3BM

AI knows whether or not the world vouches for your brand. And it’s influencing whether or not it recommends you when people search. We built the GEO Periodic Table to help you interpret and use those signals to make sure your brand shows up: geo.modop.ai

Orion has only been out for 2 months, but it’s already changed so much about how we work for the better. It’s been amazing to see how it's created so much more organic space for people to get creative and collaborate that we just didn’t have before. modop.com/orion-ai/

Bigger data isn’t always better! I loved hearing about this concept of “small data" with Estée Lauder’s Irina Kulikova. These are all the hyperspecific, high-value insights that help turn generic interactions into personalized ones. Listen: lnkd.in/e3NP9gRn

Can’t wait to join this panel with Skechers’ Alex Funk! We'll be talking about what happens when AI stops being a feature and starts being something embedded across your entire org. A huge thanks to the Jupiter Festival Miami and Mod Op team for putting this one together!

Happy 9th Birthday HOLLAND!!!!! #LetEmKnow

Happy 7th Birthday BRIXTON!! #LetEmKnow

Starting the year off right #LetEmKnow

I'm discussing “How To Measure the Value of Content” with @BrittanyMayti. Wednesday, Mar 3 at 5:00 PM EST on @joinclubhouse. Join us! joinclubhouse.com/event/P9z5….

Martech is poised to empower marketers like never before in 2021 and beyond. Scott's expertise unrivaled and he'll inspire you to start exploring what's possible. Take a listen - and let me know what you think!! #martech #DigitalMarketing #myfirstbiginterview