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Just cause it's December doesn't mean we aren't dropping new features. So I'm pumped to share that we're launching Onsite Opt-In with Alia! Now brands can use OOI (by far the most performant opt-in experience, invented at @PostscriptIO) natively inside of Alia. OK, so why is this a big deal? Onsite Opt-in has helped thousands of brands grow bigger, more compliant SMS lists — with better conversion and full attribution. List growth is the foundation of a sustainable, high-performing SMS program. And OOI is the cornerstone of any good list growth strategy. And now it’s available in Alia -- the *must* loved popup platform whom we share many customers with. That means if you’re a Postscript customer using Alia popups (which we know a ton of you are), you can now tap into the Onsite Opt-in flow — without changing a thing. No switching tools, no rebuilding your setup, just better list growth from the same popups you're already running. This partnership is just the beginning. We’re unlocking more ways for brands to use Postscript in the stack that works best for them — and we’re doing it without cutting corners on compliance or performance. cc @iamshaanarora @AliaLearn

I have major news to share. But I wanted to let this play out in court before I spoke about it here. Over 2.5 years ago @attentiveHQ sued @PostscriptIO for patent infringement over their “two tap” technology. And in the years since, they’ve spent millions of dollars on lawfare, preferring to push a weak infringement case vs competing in the market with innovation. Well a few weeks ago, a US District Court in Delaware ruled against Attentive, concluding that “[a]ll of Attentive’s claims of patent infringement (of any type) have now been resolved in Postscript’s favor” and threw out all of Attentive’s claims. Pretty good 🙂 But that's not the end of the story… In an effort to defend ourselves against their lawfare, we countersued. And last week, a jury in Delaware found Attentive liable for infringement on our Campaign Flows patent, and awarded us over $1.5M in damages. Yep–you read that right. They sued us, and ended up being the liable party + paying us damages. Now that’s justice. Maybe the biggest Uno Reverse Card I can remember. But, I still have a sour taste in my mouth. Why? Well, Attentive wasn’t exactly silent about their allegations over the last few years. They’ve left the market with the impression that Postscript infringed on their IP, which a court found to be false. But is anyone really surprised they went this route? Unfortunately, it’s extremely on brand. Ever since we exposed their bullying antics with phone number list holding, or pushed back on some of their other aggressive tactics over the years, we haven’t exactly been Attentive’s favorite. So we figured something like this might happen. The funny thing is, we aren’t against the idea of protecting your IP, especially when it’s actually innovative and the facts are strong. Postscript has a bunch of patents. But, in our opinion, their litigation was never about protecting intellectual property. And so they sued us. Without merit, as the Court has now found. In fact, Onsite Opt In replaced Two Touch popups over a year ago and has shown superior results consistently for merchants. But Attentive wanted to keep the suit going, clearly prioritizing lawfare and bullying over building better products for customers. Did they learn their lesson from the list holding controversy? Nope. Because this was always about a larger company that’s raised enormous sums of money with a historical pattern of bully tactics trying to push around a smaller, more innovative competitor. One that's become a thorn in their side, that they're afraid to compete with in the market. It’s a bummer they behave this way, because (contrary to what you might believe) we do welcome healthy competition. We want brands to win, we want the market to win, and it’s been frustrating to have to correct the record that we did not infringe on Attentive’s IP. At the same time, they’ve been banging the drum for years that they had a unique, disruptive technology that was exclusive to Attentive that could only be used by Attentive customers. That’s why we felt it was so important to defend ourselves and our customers and prove that Attentive didn’t really own what they said they did. And of course along the way, we did what we are known for, we innovated and launched something WAY more performant for list growth - Onsite Opt In. We left the outdated technology behind while Attentive continued litigating, burning resources on the past rather than innovating for the future. I truly wonder what their calculus has been–they’ve spent millions on this meritless lawsuit, all to have a court and jury declare that (1) Postscript’s two touch popups did not infringe and (2) in fact Attentive has been the one infringing on Postscript’s IP. Has this been a good use of time and money? What is the strategy over there? Why do they behave like this? Whatever the reason, we are proud to be vindicated by the court in this way. We will continue to do what we always do - innovate on behalf of our customers to make their SMS program as performant as possible. In fact, we’ve been so successful at innovation, Attentive has had to use our patented technology to keep up. We’ll continue setting the pace on behalf of Postscript customers everywhere. More to come, I’m sure. We will keep fighting the good fight. Thanks for your continued support!

Big legal news from us... @PostscriptIO is suing Texas in U.S. District Court to block SB-140 (the new TX SMS/tcpa law). While we believe that the intent behind the goal is a good one (protecting consumers from unwanted and unsolicited text messages), the current design of the law is problematic, to say the least. It subjects brands to onerous and expensive registration, reporting, and disclosure requirements--all to reach subscribers who have opted in! We believe SB-140 steps on brand's first amendment rights. So, we've partnered with @Ecomm_Alliance (the independent ecom trade group we founded) and our friends at Flux Footwear to sue and are seeking injunctions to prevent Texas officials from enforcing these requirements against businesses that operate consent-based text messaging campaigns. We've had successes fighting similar laws in other states over the last year. This isn't performative. We're gonna take on the fight. More to come!