Internet marketing ontologist. Founder of @HunchManifest. Creator of @schemaapptool.
Toronto
Joined May 2009
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The model doesn't need to hallucinate if you publish contradictory information.
You don't own your brand's AI answer. You own its inputs.
My latest in @ForbesTech: forbes.com/councils/forbeste…
Joined the Forbes Technology Council. First piece is out:
Before you invest more in AI, build a semantic data layer. Models will keep changing. A machine-readable understanding of your business will not.
forbes.com/councils/forbeste…
Most AI SEO strategies are still tactical. More content. Better prompts. More AI visibility dashboards.
GEO/AEO tools measure visibility, not understanding. Brands will win with Knowledge Infrastructure with governed entities and reusable semantic data.
schemaapp.com/schema-markup/…
We’re prototyping NLWeb + WebMCP and it’s starting to click.
It changes the game from AI reading websites to AI working with them. Structured data becomes an interface, not just the output.
Feels like a shift in how the web will operate.
AI agents are the new browsers. If your brand isn’t machine-discoverable, you’ll disappear from the agentic web.
Here’s how to stay visible → schemaapp.com/schema-markup/…
Big effort, lots of learnings through the organization. Super proud of the team.
We’re excited to announce that Schema App has achieved our SOC 2 Type II compliance! 🔒
This achievement further proves our commitment to protecting our customers' data.
Thank you to @trustvanta and @johansongroup for guiding us through this process.
Mark van Berkel retweeted
📣 BIG NEWS! We’ve officially launched Entity Hub—a powerful solution to manage, measure, and optimize your entities for AI and search.
✅ Entity reports
✅ Entity management
✅ Entity-level performance analytics
Discover Entity Hub → na3.hubs.ly/y04xpz0
Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value. searchenginejournal.com/fact… via @marthavanberkel, @sejournal
Mark van Berkel retweeted
"All of the value in the market is going to go to chips and what we call the Ontology. The Ontology allows you to take an LLM, use it, refine it, and impose it on your enterprise."
#Palantir CEO Alex Karp in conversation with @joshuahlipton at #AIPCon: finance.yahoo.com/video/pala…
Even more Gooogle structured data search features, now its Organization!
“Google ... use markup in knowledge panels and other visual elements (such as attribution), which helps users more easily find your organization's details on Google Search.”
xitter.cf/googlesearchc/status/1…
Today we're expanding our support for Organization markup, including validation support in the Rich Results Test. In addition to logo markup, you can now provide other organization details for use in knowledge panels, like address, contact information, and various business identifiers. Learn more: developers.google.com/search…
ALT An illustration of a knowledge panel in search results
I think their documentation is not up to date entirely yet. This is how to author the organization structured data. But they show no required properties
Mark van Berkel retweeted
Today we're expanding our support for Organization markup, including validation support in the Rich Results Test. In addition to logo markup, you can now provide other organization details for use in knowledge panels, like address, contact information, and various business identifiers. Learn more: developers.google.com/search…
ALT An illustration of a knowledge panel in search results
Mark van Berkel retweeted
Need a quick crash course on the Schema App tools?
Register for our Schema App Tools Training Course and learn our 5-step process to implementing a successful Schema Markup strategy using our tools.
Register here 👉 bit.ly/44Uuj0k
Mark van Berkel retweeted
We're #hiring a Customer Success Manager! We're looking for someone to become our customers' technical resource; their go-to for all things Schema App.
Join our tight-knit startup culture where new ideas and growth are encouraged!
Apply today 👉schemaapp.bamboohr.com/caree…
So much happening in Google I/O & @KGConference this week. Hard to attend both but glad to have watched @TheodoraPetkova present a great talk Linked Data and Content Now! Totally agree with Dialogic loop, I'm keen to use schema.org/docs/actions.html to define the interfaces.
Mark van Berkel retweeted
Yessss, finally got my first Schema markup certificate ever at Schema App School training.schemaapp.com/certi…
Look mom, I'm going places. 😉
More seriously though, anybody looking for a REALLY GOOD schema markup introduction, watch @schemaapptool's training.schemaapp.com/cours…