Sustainability communication strategies for purpose-led businesses & nonprofits. Human: @AliWines
Canada
Joined November 2023
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While Europe's sweeping new greenwashing laws made headlines in Jan, Canada's about to see amendments to the Competition Act that will have a BIG impact on what businesses can & can't say about their sustainability efforts. Is your marketing team prepared? we-are-uncommon.com/insights…
Happy Olympics opening day to all who celebrate. The Paris games are putting sustainability in sports in the spotlight, and we think that’s pretty cool.
An interesting case study in carbon footprint vs carbon shadow. Can a greener Olympics help shift perceptions & behaviours around sustainability?
bbc.com/sport/articles/cm52d…
Our infrastructure is not equipped for the extreme weather we’re only just beginning to see as a result of climate breakdown. What we CAN do is make sure we’re staying informed & checking on vulnerable people. And advocating at every opportunity for better climate policy.
Watching a combined sewer overflow (CSO) discharge into Lake after it rains is a helpless feeling. Not only bad for environment but risk to everyone who touches water. Ear, nose, eye & throat infection, stomach disorders, rashes fever, hepatitis & dysentery risks. @swimdrinkfish
The robots aren't coming. They're already here.
With massive impacts for the planet, jobs & society, we're asking the question: is it OK to use #AI if you care about sustainability?
we-are-uncommon.com/insights…
What Sue said! More highways leads to more cars & LONGER commutes. Ugh.
Highway 413 will cause irreversible environmental devastation - and it won't even help the horrible Toronto commute! Please ask your MP to ensure the proposed highway undergoes a federal environmental assessment. #Stopthe413 ontarionature.good.do/stopth…
A+ climate messaging:
🏃🏼♀️Action-oriented language
❌ Apolitical
🎓 Easy to understand
🇬🇧 Appeals to national pride
📣 Climate and energy expert @StarkClimate has been appointed head of our new clean power Mission Control
Tasked with turbocharging the shift from volatile fossil fuel markets to home-grown clean power by 2030
More: gov.uk/government/news/chris…
ALT Photo of Chris Stark Head of Mission Control for clean power 2030
Words matter (we're communicators after all) but actions matter more. That's why we're proud members of @1PercentFTP, giving at least 1% of revenue every year to environmental causes, on top of our pro-bono work. Small change adds up: 1% has distributed $635m globally & counting.
Really looking forward to this event tomorrow! It’s very exciting to see climate communication being recognized as a critical part of the work needed to protect our planet 🌎
TOMORROW from 1-2 PM, meet Genevieve Guenther @doctorvive and Eric Roston @eroston at the #UNBookshop! They will discuss “The Language Of Climate Politics” and how to create transformative change in climate crisis communication. RSVP: forms.gle/L8ukNwzah8i5h7Lj8 #ClimateAction
GOOD NEWS! California, the world’s 5th largest economy, is showing how it’s done, producing over 100% of energy requirements from renewables for at least part of every day since March. AND it’s backed up with battery storage, keeping the grid clean at night🙌🏼
This is deeply shocking, and yet it’s barely raised an eyebrow across the country.
In leaked recordings, TC Energy staffers outlined a 7-part playbook about their allegedly outsized pro-oil and gas influence over everyone from premiers to CSIS to the Wall Street Journal. Here’s everything you need to know via @writermjs & @mikedesouza
thenarwhal.ca/tc-energy-reco…
I’m noticing a trend where environmental nonprofits are issuing calls to action with “I need you to” language. I don’t like it.
Communication should be about building community & trust, not making demands.
If you doubt the power of communication to influence climate outcomes, you should read this.
Now, let’s channel that power for good.
INVESTIGATION: In a leaked audio recording, a TC Energy exec — & former BC NDP staffer — made bold claims about how the fossil fuel giant leveraged political connections to weaken government climate policy. B.C. Attorney General Niki Sharma wants a probe. thenarwhal.ca/tc-energy-leak…
Uncommon Ground retweeted
🌐 @UN Secretary-General @antonioguterres has called out the Ad & PR industry for the 2nd time in 3 weeks, asking agencies to ‘look for clients who aren’t misleading people + destroying our planet’. 🤔 Want to join the creatives saying no to greenwash? ➡️ cleancreatives.org
This is so wholesome & lovely 🌱
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Uncommon Ground retweeted
Pride Month may be the only time some companies show visible support for the 2SLGBTQIA+ community. How can we be better allies? I talked to Toronto agency @The519 for ideas: new.express.adobe.com/webpag…
ALT A rainbow flag flies against a blue sky behind the words, “Support beyond June. How to be more effective allies. New in June 2024 Wordnerdery.”
Uncommon Ground retweeted
Today only, @CanadaHelps is matching donations to the Indigenous Peoples Solidarity Fund #NIPD2024: canadahelps.org/en/dn/cf/102…
THIS is how to do climate communication. F*ck yeah William Shatner! 🇨🇦
🤔 You know, we Canadians are the nicest, politest people on Earth...😇
...things change. however when you threaten our f***ing wild salmon!!! 🤬
You get THIS! 👉🏻🖕🏼.
Don't be a 🍆 be an 😇 and say #FckOffFishFarms #FOFF!
Much Love, Bill the proud Canadian ❤️