@zputnam

VP, Digital Ad Sales Planning and Operations, ABC Network

 views are my own
Joined September 2009
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  • Following48
  • Followers50
2Media
What do 250 brand & agency execs think makes/breaks video #AdExperience? Download the @FWCouncil research paper: frwl.tv/28JbTc8
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"Don't be evil" AKA "Do the right thing" versus "Do no harm"... I wonder who is culpable.
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Don't Buy #$%! mediavillage.com/article/don… via @MediaVillageCom @RickMandler
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"despite its more expensive CPM, long-form digital video outperform short-form video in ROI by a factor of 1.6x" adweek.it/27wATaS
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#DATG4
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Streamed out of market Sounders game in NYC on iPad in Spanish & played English radio on iPhone. Digital problem solving.
Tomorrow, join @VranicaWSJ @hsmittman @zputnam @mitchellw @ghorwood @karamanatt @ianwallin as they talk Viewability! – at Manhattan, NY
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Excellent Montauk meetings! All other conferences should take note. Thanks @moat and @jonahgoodhart
Making it easier to buy high value VOD inventory - multichannel.com/news/next-t…

FreeWheel Shoots for Ad Unity

nexttv.com
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Oh the Upfront, nothing better than experiencing the first warm days of the year from inside an office.
ABC Looks to Get Out in Front Of Viewability As Mobile Viewership Grows on.wsj.com/1ExY3vD via @WSJ
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Pretty much sums up the problems with view-ability - Digiday shar.es/MG8hZ via @digiday
Big news in digital ad world, we now have a market index. Congrats Joe @mediapost bit.ly/1iqlw8a

RTBlog: The RTB 500: What It Is, Why We Created It, How You Should Use It

The RTB 500 is a composite index much like Wall Street's S&P 500, but it represents the supply and demand of advertising impressions being traded publicly on Madison Avenue's audience exchanges...

mediapost.com
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Replying to @adage
Moving things forward...“@adage: ABC edges toward programmatic in test of data-driven buying for digital video bit.ly/1oMFtdn”
FALSE "viewable impressions could also help minimize the impact of some of the fraudulent activity" blogs.wsj.com/cmo/2014/03/26… via @WSJ
Fascinating article on impression fraud. - Digiday shar.es/FNNJF via @digiday
Replying to @davemorgannyc
Wow! “@davemorgannyc: Congrats @FreeWheel & @comcast moving advanced video advertising forward techcrunch.com/2014/03/01/co…”
Another case of you get what you pay for. Surprised the buyer isn't also culpable - shar.es/FDGXl via @digiday
This is poor reporting. I don't debate the quote, but fraud and viewability are not correlated. bit.ly/MrpG5C via @mediapost @iab
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I have a hard time seeing how auto refreshed ads are a good thing for anyone, certainly not the point of viewability: admonsters.com/blog/how-pubs…
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