Just before this poll hit, the Mitchell poll that also showed me in single digits hit. That poll was bullshit - and our team proved it. It was an open SurveyMonkey link that people were able to send around to friends and take multiple times. We expended a lot of capital (and took a serious risk) - calling it out as bullshit. MIRS ultimately declined to publish it because of shoddy methodology. But then this one hit immediately after. It was a one-two punch. Then all of the sudden it was a pattern - and people believed it had to be true. It killed us. These were some of the absolute worst days on the campaign. Especially for my team. There are no words to explain the morale blow, and nothing I could do or say to my team to fix it. Just an excruciating, nauseating blow. By that point, we took a risk and we spend our money. We put our ads up. They were working. But the damage was done. And I was drowned out by outside spending and the narrative that we had completely collapsed.