Hello! We are iD Fresh Food. And we help you serve up 100% natural, authentic-tasting Indian meals made with fresh ingredients and absolutely no chemicals.
Bangalore, India
Joined June 2014
- Tweets2K
- Following116
- Followers4.3K
- Likes1.8K
iD Fresh Food retweeted
In an interview with Fortune India, CEO Rajat Diwaker shares how the preservative-free food brand is leveraging predictive analytics, cold-chain innovation & lean inventory to fuel growth and prepare for public markets
@IDFreshFood
fortuneindia.com/business-ne…
iD Fresh Food retweeted
This thepla by ID is so good that I took it with me on vacation. You all should try it!
iD Fresh Food retweeted
iD Fresh Food has spent nearly two decades building one of India’s strongest fresh-food brands and now it’s gearing up for its next big milestone: 𝐚𝐧 𝐈𝐍𝐑 𝟏,𝟏𝟎𝟎–𝟏,𝟐𝟎𝟎 𝐂𝐫 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐭𝐚𝐫𝐠𝐞𝐭 𝐛𝐲 𝐅𝐘𝟐𝟕.
From starting as a mono-product idli-dosa batter brand in 2005 to becoming a multi-category player 𝐚𝐜𝐫𝐨𝐬𝐬 𝟑𝟓+ 𝐒𝐊𝐔𝐬, iD’s growth has come through disciplined expansion, cold-chain investments, and a laser focus on freshness and availability.
After turning profitable for the first time in FY24, the momentum accelerated in FY25, with PBT 𝐣𝐮𝐦𝐩𝐢𝐧𝐠 𝟔𝐗 𝐭𝐨 𝐈𝐍𝐑 𝟐𝟔.𝟕 𝐂𝐫 and revenue rising 22% YoY.
The next phase is even more ambitious:
🔹 Expand to 𝟏𝟎𝟎 𝐜𝐢𝐭𝐢𝐞𝐬
🔹 Add new 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐮𝐧𝐢𝐭𝐬
🔹 Deepen 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧
🔹 Maintain 𝟐𝟎–𝟐𝟓% 𝐚𝐧𝐧𝐮𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡
🔹 Move toward 𝐈𝐏𝐎-𝐫𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬
With strong domestic demand and growing traction in GCC markets, iD Fresh Food is setting the stage for its biggest chapter yet.
@IDFreshFood
#Inc42 #foodtech #foodindustry #financials #revenue #expansion #startupnews #startups #IPO #tech #D2C #retail
iD Fresh Food retweeted
iD Fresh Food is gearing up for its Dalal Street debut in October 2027.
Founder PC Musthafa says the IPO is not about raising capital, but about fulfilling a lifelong dream of building a listed company that does ethical business, without shortcuts.
Proudly debt-free and purpose-driven, Musthafa now wants to make iD a clean-label, fresh food brand from India for the world.
@ShereenBhan | @IDFreshFood | @Musthafa_PC
#iDFreshFood #IPO #DalalStreet #MadeInIndia #EthicalBusiness #CleanLabel #DebtFree #Entrepreneurship #IndianStartups #FromIndiatotheWorld
iD Fresh Food retweeted
.@IDFreshFood rolls out a quirky new range of flavoured Parotas.
More here: bit.ly/43PKk9P
#iDFreshFood #advertising #marketing #brand #innovation #marketingstrategy #readytocook @Musthafa_PC
iD Fresh Food retweeted
#PeopleSpotting: @IDFreshFood names Gaurav Kwatra as its new Chief Marketing Officer.
More here: bit.ly/49GzCUv
Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: bit.ly/4ezkNFh
#leadership | #appointment | #busieness | #iDfresh | #marketing | #growth | #news
iD Fresh Food retweeted
As a startup matures, there is a pressing need to flip from 'founder' to 'manager' mode. Enduring success, though, lies in using both the modes, writes @itsmerajiv_07
@IDFreshFood @NaveenTewari @InMobi @glancescreen
forbesindia.com/article/lead…
iD Fresh Food retweeted
It’s a big day at @IDFreshFood. I am proud to see our CEO Rajat on the FORBES cover. We took many key decisions in the past year. Hiring Rajat, tops the list and is undoubtedly one of my best. Congratulations Rajat. And thank you for making all of us proud!
iD Fresh Food retweeted
Founder or manager? What's better for your business? The answer doesn't have to be either/or, at least in the Indian content. We examine @IDFreshFood, @InMobi, @FreshworksInc, and more, to get perspectives from both sides. Grab your copy today!
iD Fresh Food retweeted
Such a clever way of brand promotion. Credits to team @IDFreshFood and @Musthafa_PC . More brands should do it to generate more brand awareness!
#branding #marketing #brandawareness #dosa #idly #idfreshfoods
iD Fresh Food retweeted
#BudgetWithCNBCTV18 | @Musthafa_PC of @IDFreshFood hails government's strategic budget allocation towards bolstering rural employment.
#Budget2024 #BudgetSession2024 #Budget #BudgetSession @ShereenBhan
iD Fresh Food retweeted
Clean food gives the right opportunity to charge a premium
What are the values that drive iD Fresh Food to bring uncompromising quality into kitchens? In this episode of Mavericks, learn about the magic of innovation and determination that has made this brand profitable and a customer favourite, when it comes to choosing food that is convenient and safe.
Episode 4, of Mavericks Season 3, powered by Airtel Business is coming soon!
Watch this space for more.
#MavericksSeason3 #AirtelBusiness #ReimagingPossibilities #StartupSuccess #Entrepreneurship #iDFreshFood #CulinaryInnovation #FoodTech
@IDFreshFood @KC_Kaustubh
iD Fresh Food retweeted
From 0 to 40 crore revenue, we managed without external funding: P.C. Musthafa
What are the tenets of building a successful food business? Hear P.C. Musthafa, Global CEO, iD Fresh Food, speak about the core values that today make iD Fresh a 3,000 crore-valued company. Learn how he not only redefined convenience, but also set new standards for freshness and quality with iD Fresh Food.
Episode 4, of Mavericks Season 3, powered by Airtel Business is coming soon! Watch this space for more.
#MavericksSeason3 #AirtelBusiness #ReimagingPossibilities #StartupSuccess #Entrepreneurship #iDFreshFood #CulinaryInnovation #FoodTech
@IDFreshFood @KC_Kaustubh
iD Fresh Food retweeted
A preview of today's #CityExpress
Visit newindianexpress.com/cities/… for more
@vidyaiyengarblr @Cloudnirad @santwana99
iD Fresh Food retweeted
This week on Melt:
Insights to build memorable customer experiences from PC Musthafa (CEO & Co-Founder, @IDFreshFood / @Musthafa_PC). Innovation, Design, Consumer Behaviour, Market Strategy & More! @Suvenk.
Sat 1130am IST & Sun 1030am IST on @WIONews & readytomelt.com.
iD Fresh Food retweeted
Who would have thought your not-so-perfect round dosa can make you winner of a creative contest.
This Ganesh chaturthi I made a creative "Ganesha on Dosa" with @IDFreshFood
So, now you know something.....
Creativity comes in all shapes & sizes, so does your Dosa.
#creativity
ALT Eco Friendly Creative "Ganesha on Dosa"
iD Fresh Food retweeted
Within 48 hours of launching the unique trust-based campaign – #TransparenSee – iD Fresh records over 50 thousand virtual visitors to their batter factory.
@IDFreshFood #campaign #batterfactiry
foodtechbiz.com/business-upd…
iD Fresh Food retweeted
.@IDFreshFood launches triangular-shaped 'Homestyle Wheat Paratha' in a triangular-shaped pack.
#Paratha | #food | #packaging | #design | #innovation | #PackagedFood | #freshfood | @Musthafa_PC | @weseewee
bit.ly/3nEj1d1
iD Fresh Food retweeted
Jaipal Singal of iD Fresh Food, talks about the company’s recent fundraise and discusses ambitious plans for the future in terms of expansion and diversification.
#DailyDispatch @PriyaSheth7 @IDFreshFood @jaipal_singal @HSBC_IN
✍🏼- @suryataparazzi
yourstory.com/2022/01/id-fre…
iD Fresh Food retweeted
“It’s a nice feeling when your customers, vendors, employees, the whole world, stands with you in the midst of false propaganda,” says PC Musthafa, co-founder of @IDFreshFood.
Priya Ramani writes about building a business on trust.
bloombergquint.com/opinion/w…