Marques Brownlee
@MKBHDOct 16
Why I think the Homeview launch commercial was the weirdest I've seen from Apple in a long time Full podcast episode: youtu.be/VwD3D2lgIWU?si=FP52…

Oct 16, 2026 · 2:44 PM UTC

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Apple's commercial made people who didn't think about buying this thing absolutely certain they will never buy it.
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Evan Kirstel #B2B #TechFluencer
@EvanKirstelOct 16
@MKBHD
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Did I spot a bug?
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So weird how a 32-year-old single guy can't relate to a family dynamic.
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Homeview Ad: “You know how everyone in your family is miserable and genuinely hates each other? ….What if there was also a screen on the counter, though?”
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They missed a huge opportunity to name this HomeOS, or better yet, hOS
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You nailed it the first time--who is this for? What problem does it solve? Why do I need to spend $300 on it? None of those questions were answered.
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is all negative and also men act dumb, women are smart and use glasses and don’t forget their date.
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Apple ads used to be the gold standard. this one felt like a different company made it
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Hear me out... This but it moves and can follow you around the room robotic arm style. They already nailed the design once. What are they doing over there
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That commercial was bizarre, completely unrealistic.
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Fire the art director. feels like it’s trying way tooo hard to move away from the trad nuclear family. There’s almost a psyop quality or rage bait quality to how it portrays the modern family and normalizes its disappearance. “We're all going insane so here use this, to help you manage the mental illness.” This is the family that has Netflix playing in the background while pops, homewife, and kids doomscroll, schizo-pausing and rewinding, with 20 titles sitting at 50% completion. I can imagine the younger art directors at Apple having Codex extensively research the modern family and its dysfunctional relationship with tech, then cramming the eureka moment and every observation into this. Good thing is people are talking about it at least
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I watched it twice trying to figure out what they were selling
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It was so weird seeing a stay at home dad and the acting was a bit weird 😭
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The new guy is Confused. Homeview should be able to do a 360 no excuse. I shouldn’t have to tilt it around. It should have sound sensors
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The awful commercial is taking too much attention from how bad the shape and size is. Vid calls, security/baby monitoring, photo slide shows, watching things while cooking and cleaning… all inferior right out the gate to mediocre competition. The actors all leaning in and taking their glasses off to read it should have been a sign. Hardware rethink needed and Apple should buy or poach the Skylight Calendar company team.
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I liked it. The kinda weird thing is how you hate everything.
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I found it strange because they didn’t really demonstrate why anyone would actually need this device. Literally every one of the tasks would’ve been better done on hunt iPhone which everyone is sure to have on them at this time of day
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Can’t wait to timestamp all of this when they sell a bunch of these!
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Also I couldnt find a use case that would be significantly better with Homeview than how it is now. Feels like tech trying to find a use case...
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@MKBHD
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I have the Vision Pro and love it. I'd buy it again before I'd by this worthless device
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Weirdest? I can do the same damn thing with my iPad. It’s already on a wall most of the time 😂
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Apple's promotional ads have always been 'i'nspiring. This just left me feeling stressed and confused. I forced myself to finish it.
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Yes, even Apple is confused on the why.
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It scratches a place that doesn’t itch
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It’s Apple’s answer to the GE Spacemaker Radio from the 90s. Would’ve made more sense to make a pedestal accessory for the iPad.
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This take is quite spot on. It was the realisation of all the negatives that screens do to our household
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Yea they were probably trying to relate to the average, busy family but the whole thing was pretty weird.
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If your ad needs a podcast, rewrite the pitch.
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That hole may have already been there. That’s a decent spot for a toaster or other kitchen appliance.
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To be honest, Mother Nature and that other commercial where they were destroying musical instruments already hinted at a creepy direction.
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ok hear me out, apple knew exactly what they were doing with this negative take. the first reason I think is that it works great for social media. they didnt have a iPhone level presentation to capture attention so they needed to game the algorithm. the second reason is reaction videos like this, more engagement. this is going to be a flash in the pan and when the next thing comes out everyone will forget. finally, 10/31 is Halloween in the US, so kind of a reach here, but this negativity matches the spooky vibe around this time as if its the "horror film" version of an apple release ad.
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Can’t help but feel that this is in part because the family is white
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Would love you to find a way to interview @gregjoz and ask what in the world Apple was thinking and how this ad got approved?? Steve would've fired the people that produced this ad immediately.
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they totally blew a huge opportunity by not naming it homeos or hos
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