The online marketing strategist for service providers who is *obsessed* with psychology-driven strategies and behavioral science techniques. 💻🧠📝
Hudson Valley, NY
Joined July 2013
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Marissa Pané retweeted
Ideal customers = people you WANT to work with
Target market = people you CAN work with
Know the difference.
Marissa Pané retweeted
social media updates you NEED to know 👇
📊 Instagram is allegedly working on the ability to add polls in comments
👀 Twitter now officially prioritises Verified accounts, announced by Elon Musk today (25th April)
💫 LinkedIn now allows you to highlight “Top Skills” in the About section of your profile
🔍 TikTok has added a new SEO feature called ‘Featured Answer’ which highlights the top answer for that search query, with written context
💸 Twitter announced that you HAVE to be subscribed to Twitter Blue, or Verified Organisations in order to continue running ads
🫣 Twitter seems to have reinstated blue checkmarks to celebrities, brands etc that haven’t paid for it
😳 Twitter gave Verification to a FAKE Disney profile, which was tweeting vile content before it got suspended
💬 Instagram’s Twitter alternative, Barcelona, is slowly taking shape. The app will be a “standalone decentralized social network for sharing text updates.”
🥲 A bug in Meta’s ad system meant that some advertisers woke up on Sunday (23rd April) to a SIGNIFICANT overspend, with some ad buyers reporting CPMs going up by 200-500%
🙄 BeReal is allegedly working on “Bonus BeReal” which allows users to post two more times that day if they post on time
✨ TikTok now allows you to see real time analytics, seeing metrics for videos by hour and day
🎶 BeReal integrated with Spotify recently, but is allegedly working on an Apple Music integration too
🔗 TikTok looks like it could be introducing Link in Bio for registered TikTok Business accounts
And that's all for now folks! See ya'll next time 👋💜
Video editing tools I can't get enough of:
1. Descript - To record and transcribe
2. VEED - To add subtitles with character
3. InShot - To edit videos directly on my phone with ease
4. CapCut - To easily take part in TikTok trends
What else would you add to the list?
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Marissa Pané retweeted
In this episode of "your website doesn't need to be perfect"
Introducing: Rock Auto.
SimilarWeb estimates it gets 19m visits/month and $50-70m in revenue.
Instagram's new "awards" feature for using trending audio is gamification at its finest.
Here are my thoughts ⤵
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AKA... It’s a giant circle of getting popular people to create reels using trending audio, them telling their followers that they're making $$ from it, which encourages their followers to try using trending audio, which results in more original content being created on IG.
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And that's the circle of "Reel" life. ⭕
Want more marketing psychology insights? Join 532 others who are subscribed to The Weekly Download, for marketing strategies, insights on buyer psych, + tips for your business to transcend its revenue potential.
marissapane.com/weekly-downl…
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Marissa Pané retweeted
Marketing is applied psychology
Changing just one word or image can have a massive impact
Here are the top 16 concepts marketers need to know:
What was your favorite episode this year? #SpotifyWrapped #2022PodcasterWrapped wrappedforpodcasters.byspoti…
“I still find each day too short for all the thoughts I want to think, all the walks I want to take, all the books I want to read, and all the friends I want to see.” - John Burroughs
Time is our most precious asset.
Invest it wisely.
- @SahilBloom
THIS! 👇 Understand your needs and set your budget (and expectations) appropriately.
When outsourcing your social media, manage your expectations. Don’t expect to hire a VA and get high-level, high-strategy, expert support. But don’t expect to hire expert high-level support at VA rates either. Know what you need, go for what you need, and don’t compromise.
Okay but I was today years old when I found out Aaron sang the theme song to this show 👀
This Post is from a suspended account. Learn more
5 practical tips for creating consistent and well-planned content:
1. Braindump all your content ideas
2. Map out your content ideas into a cohesive content calendar
3. THEN write the actual content pieces
4. Schedule and distribute
5. Analyze and optimize
You can check out my insights on content research in the latest @PrimoStats blog post.
#contentmarketing #contentstrategy
Good writing begins with great research. So, we asked content writers, marketing professionals, and business leaders for their best insights.
Here are 7 content research tips to improve your writing
👇
primostats.com/blog/content-…
#ContentMarketing
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