🔩Belief Engineer 🪸Creative Product developer ⚒️I build weapons of mass well-being https://xitter.cf/t.co/7uibXFzKdS
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Joined August 2020
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Zephr the Buildr retweeted
I've studied Igbo cosmology non-stop of over 7 years and I am 90% sure I know what is being depicted by each of the 1,100 year old Igbo Ukwu Bronzes (THREAD)
Zephr the Buildr retweeted
We’ve raised $47M in Series A funding led by @a16z to reimagine CRM as a world model of a business.
Today we're announcing @lightfld's $47M Series A led by @a16z to reimagine CRM as a world model of a business.
For agents to do customer-facing work, they need to understand how your business actually works.
Salesforce wasn't designed for this. It was built 20+ years ago for humans to update records. Layer agentic processes on top and you get low quality output, because the underlying data is incomplete and lacks the structure agents need.
@lightfld updates itself from every interaction, forming a trustworthy model of your business for people and agents. Since launching last November, 5,000+ companies have signed up - and we're ripping out legacy CRM at mature organizations with hundreds of users.
Companies on Lightfield grow faster than their competitors. It finds prospects that look like your best customers and books meetings with them. It captures commitments from every conversation and automates follow-ups. It diagnoses weaknesses in your funnel and learns from your best sellers to codify what works.
The companies of the future will run on a business world model, not a Salesforce-era database. Our mission is to put that capability in the hands of every employee, and every agent, at every company.
HERE'S A TRUTH MOST BRANDS IGNORE
Want to be remembered?
BE INTERESTING
Want to be interesting?
STAND OUT
Want to stand out?
BE DIFFERENT
Or as Marty Nuemeier would say,
ZAG
#BrandGrowth #marketing #BrandStrategy
They feel the nonchalance and build walls against it — an unconscious flinch every time someone tries to sell them something. We, the sellers, feel it too. They don't hate brands. They're just getting tired of being treated like targets ( target audience, target market, 🎯)
Here's the truth we're all too impatient to hear:
NO NOBODY CARES ABOUT YOUR BRAND.
We're so desperate to to pay bills and put food on the table, we don't care what we're selling or to whom. But the universe behaves like a mirror so they,the customers don't care either
And most of us fight dirty.
Flyers shoved into hands.
Ads interrupting people mid-thought. Notifications designed to hijack attention, not earn it. This isn't marketing — it's noise wearing a suit.
Attention is the most contested resource on Earth right now. Every scroll, every street corner, every inbox is a warzone of businesses fighting for a sliver of someone's focus. This post you're reading is a battle for attention
Most people build a brand backwards. They chase "remembered" and skip the two laws underneath it. That's not a marketing problem. That's a decision problem.
Zephr the Buildr retweeted
Scientists discovered that seeds from the Moringa tree, often called the “miracle tree,” may help clean contaminated water.
During laboratory testing, natural proteins inside moringa seeds were able to bind with tiny plastic particles, causing them to clump together and separate from the water.
Researchers found this process removed more than 98% of microplastics, offering a promising natural method for future water purification technologies.
ALT Scientists discovered that seeds from the Moringa tree, often called the “miracle tree,” may help clean contaminated water. During laboratory testing, natural proteins inside moringa seeds were able to bind with tiny plastic particles, causing them to clump together and separate from the water. Researchers found this process removed more than 98% of microplastics, offering a promising natural method for future water purification technologies.
This is what happens when psychedelic travel meets cannabis packaging PT1 #cannabis #CannabisCulture #packaging
Zephr the Buildr retweeted
This guy also worked at Anthropic and quit. Excellent video warning about AI. Fantastic watch. 🤖
m.youtube.com/watch?v=gYORRh…
Zephr the Buildr retweeted
Your ancestors were never demons, like they made you believe, especially via religion. They were human beings who lived, loved, built communities, preserved knowledge, and passed down traditions. Without them, we wouldn’t be here.
Zephr the Buildr retweeted
We’re sharing a solution to the Navier-Stokes Millennium Prize Problem, one of the deepest problems at the frontier of mathematics.
The proof was produced by a group of agents, using an OpenAI next-generation model significantly more capable than GPT-6 Astra.
The problem concerns whether the description of smooth three-dimensional fluid motion modeled by the Navier-Stokes equations can break down. It has remained unresolved for roughly 90 years.
My thoughts? What kind of question is that? Where can our women get these? That's why you should be asking.
This quoted post is unavailable.
Zephr the Buildr retweeted
#Cannabis #cookiessf #cookies
Most brands hide their legal problems.
This one turns theirs into a revenue stream.
Project Cookie Jar: a character IP + public ownership registry, built for Cookies
#Cannabis #cookiessf #cookies
Most brands hide their legal problems.
This one turns theirs into a revenue stream.
Project Cookie Jar: a character IP + public ownership registry, built for Cookies
a publicly accessible IP registration library (the "cookie jar"), where customers can timestamp and protect their own original ideas.
Built around the story of Jainer and the Thief with a Thousand Faces, the project reframes the ongoing IP ownership challenges facing the Cookies brand as an opportunity — turning legal friction into a revenue-generating cultural asset through custom-made characters and ..