Content creators...most of them are on their own. I would say three-quarters of global creators have no help. No editors, no resources, no support for the amount of content they put out. For larger creators with those resources, their blockers are often ideation, time, and contacts. Just trying to keep it all afloat is far more demanding than people realize, and you are far less free to pivot and experiment. For both parties, managing it all is rewarding and challenging, and I commend the folks doing their best to help bring sanity and help to this work. From @SchviftyFive's work with Starside to help them bridge those very difficult gaps to brands and @TheTrueVanguard bringing the genuinely valuable level of stability to community and content management for creators with Hot Drop, I am inspired to see these efforts and it's helped me align with what I want to focus on too. There is no shortage of companies and "agencies" who claim to work with creators, but they are no more than glorified content farmers chasing cheap videos, throwing them in ads and selling products. It works for some folks, don't get me wrong, but it's not what I set out to work on. There is far more value to what you bring to the table and that is where my mind will remain. Be it UGC or just making dope videos and streams.