#Marketing consultant (CMktr) - FCIM/FRSA @ArchmonTweets - Ex Agency, Mental Health. ADHD. Stoic. Food. NFFC. Popmaster. Talks/writes about above in excess.
United Kingdom
Joined February 2009
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Simon Akers retweeted
Fascinating article by @Simon83 on one of my favourite marketing topics, Loyalty.
Well worth a read.
open.substack.com/pub/fronto…
Simon Akers retweeted
I get the feeling that early owners of the Apple vision pro are already getting a bit bored of it.
Simon Akers retweeted
Our obsession with growth has led us to exaggerate advertising’s contribution to it.
Ads sometimes contribute to growth.
Sometimes help slow declines.
Mostly ‘just’ maintain sales.
Thinking ads are only about growth sets them up to fail and narrows their breadth and utility.
Simon Akers retweeted
Over the last couple of weeks, @simon83 provoked a fun group of mostly UK marketing folk in a thread I've dubbed "Simon's Place." Come join us, or start your own circle with a thread tagging a bunch of people you like. xitter.cf/Simon83/status/1712799…
With world as it is / polarisation of media, we need good energy/convo again. Said to @graemefraser I want to get old twitter vibes back. A sort of community. People I’ve learnt from and enjoyed talking/joking with? You ok another Platform?? I miss us. Let’s take back control 😂
Simon Akers retweeted
Yes, AI is ‘taking over’, but what does it mean to real people?
By Simon Akers, CEO of @Archmontweets and NDA columnist
newdigitalage.co/technology/…
Simon Akers retweeted
Finger-pointing over bad brands: who are we kidding?
✍️ Simon Akers, @ArchmonTweets
hubs.li/Q023d8dG0
Simon Akers retweeted
Another 'take' for marketing + ad folks looking for a job: there will be lots of jobs with the likes of Shell, BP etc who could be shunned by the mainstream.
Less people applying, likely to pay higher & have longer term career prospects.
Don't @ me - you know its true :-)
An alternative perspective amongst the industry virtue signalling @TheMediaLeader
the-media-leader.com/finger-…
Simon Akers retweeted
This is truth. Sat thru too many briefings upon hearong the "Insight" I screamed, in my head, "That's not an insight!"
Simon Akers retweeted
I'm looking at the fun of cutting prices to stimulate demand right now. Lucky for my #branding students, this is happening in the weeks leading up to our class.
davewakeman.com/2023/07/twit…
Simon Akers retweeted
Sssssssssssee it, ssssssssssssay it, sssssorted.
This Post is from an account that no longer exists. Learn more
Simon Akers retweeted
Today is one of my proudest days.
Combining two of my biggest passion topics, football and mental health, our mission is to raise awareness, increase the conversation, deliver education and provide support for mental health and wellbeing within grassroots football and sport.
🚨 IT’S OFFICIAL 🚨
Today marks our official launch of Tackle This Together.
Our mission is built on four key pillars. To raise awareness, increase the conversation, deliver education and provide support for #mentalhealth and #wellbeing within #grassroots #football and #sport
Simon Akers retweeted
SMALL BUSINESSES - the realities, and some real Marketing pointers for the 'little ones'...by @Simon83 open.substack.com/pub/fronto…
