Corey Frankosky (@SurfsidePPC) header
Corey Frankosky (@SurfsidePPC) profile picture

Owner of Surfside PPC. Free Google Ads Training: https://teapawt.org/t.co/CoXTsdACfi 2026 Course: https://teapawt.org/t.co/Goh0gyd2wE

South Carolina
Joined December 2015
Photo by Corey Frankosky (@SurfsidePPC)Photo by Corey Frankosky (@SurfsidePPC)Photo by Corey Frankosky (@SurfsidePPC)Photo by Corey Frankosky (@SurfsidePPC)Photo by Corey Frankosky (@SurfsidePPC)Photo by Corey Frankosky (@SurfsidePPC)Photo by Corey Frankosky (@SurfsidePPC)Photo by Corey Frankosky (@SurfsidePPC)Photo by Corey Frankosky (@SurfsidePPC)Photo by Corey Frankosky (@SurfsidePPC)
The most underrated competitive moat in any SMB isn’t price, quality, or brand. It’s how fast you can deliver. And once you figure out how to deliver fast, more customers will choose you over your competitors. I run a 30 year old window treatment manufacturer in coastal South Carolina. Most of our competitors quote 4 to 8 weeks for custom plantation shutters. We quote 2 to 4. That gap is often the reason customers choose us, and it’s the hardest thing for a competitor to copy. Custom products always require lead time. Every shutter we build is made to the exact dimensions of one specific window, with the louver size, frame style, and finish a customer picked out. There’s no “in stock.” Custom always means some wait time. But here’s the thing about lead time…Most of it isn’t due to manufacturing. It’s the distance between where the product gets made and where it gets installed. Most of our competitors source shutters and shades from factories thousands of miles away. By the time an order gets routed, built, and transported to coastal South Carolina, you’re already weeks deep before anyone touches the install date. We cut that lead time in half by doing two boring things most of our competitors won’t. We manufacture every shutter and shade in our own factory in Little River, SC. The same person who measures your window can inspect the panel being built for it that same week. And we serve the market we’re located in. Every install we do is within a few hours of our shop. So when something needs to be tweaked, replaced, or rushed, we’re driving down Highway 17, not waiting on a freight schedule. This is exactly why I’ve been saying manufacturing plus a service component is one of the most overlooked moats in SMB. A wholesale manufacturer is at the mercy of the trucking companies that ship their product and the dealers who install it. A dealer-installer is at the mercy of whoever they buy from. When you control more of the value chain, you control the timeline. And the timeline is what often helps us win customers. Lead time isn’t the first selling feature most consider. But your competitors can match your price with a keystroke. They can’t unwind a thousand mile supply chain. Speed is structural and it helps us win.
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I acquired a business with an SBA loan and am on track to grow it 56% in less than 3 years. Here are the 5 decisions we made post-close that got us there and what each one actually cost. 1. Split the sales process Industry standard: one salesperson handles everything from lead intake to close to follow-up. We split it. Office team handles scheduling and follow-up. Sales rep only does in-home consultations. Result: more appointments per day and 30% of our closed deals now come from structured office follow-up that wasn’t happening before. Cost: $0 (reorganized existing roles). 2. Invested in digital marketing early The previous owners grew on reputation and referrals for 28 years. That still works, and 42% of our sales come from repeat buyers. But we layered on SEO, Google Ads, and Facebook. We spend about $8K/month across all paid digital channels and generate 100+ leads per month. We’re seeing roughly a 10-12x ROAS across all channels combined, though we’re still dialing in attribution as we build out our CRM. Cost: ~$96K/year in total digital marketing spend. @irentdumpsters for SEO. @SurfsidePPC for paid ads. 3. Tracked everything daily and weekly, not just monthly Close rate, average ticket, lead source, pipeline aging. Before I bought the business none of this was tracked at all. We started with a color-coded Google Calendar and a spreadsheet. Just having visibility into the numbers on a daily and weekly basis changed how the team operated. Cost: my and our GM’s time 4. Rebuilt the factory floor Grew 19% in year one and production couldn’t keep up. Spent six months redesigning the entire shutter manufacturing process. Two new machines, new floor layout, new workstations. Steps added, even more deleted. Increased capacity 25%. Cost: ~$300K in equipment (that should last 20 years). This was the hardest and most disruptive decision on the list, but the difficulty of retooling a factory floor is the same thing that makes manufacturing a moat. Your competitor can’t just decide to do this over a weekend.​​​​​​​​​​​​​​​​ 5. Hired a second field salesperson We got to almost $4M with just one due the structure mentioned in No. 1 above. Once we had more capacity (No. 4) we could fulfill more demand but needed more leads running through the system, which were generated by accelerating No. 2 above + a 2nd GBP. Then we added a second rep, and within weeks we had our best sales month in the 30-year history of the company. Cost: one salary plus commission & $1k in new marketing spend to feed two reps instead of one. None of these are revolutionary. That’s the point. The growth playbook for a small business isn’t some genius strategy. It’s a handful of boring, obvious decisions executed in the right order with real dollars behind them. The order matters. We couldn’t hire a second rep before the factory could handle the volume. We couldn’t rebuild the factory before revenue justified the investment. We couldn’t grow revenue without marketing. And none of it works if you’re not tracking the numbers closely enough to know what’s actually happening. Every step funded the next one. The sequence matters!
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Most SMB owners think they have a growth problem. Nope. They have a constraint they haven’t correctly diagnosed yet. Your business is either demand constrained or supply constrained. Every time you solve one constraint, you typically flip to the other. @AlexHormozi calls this the accordion effect. I’ve lived it multiple times in two years of owning a shutter factory. 2024: Demand constrained We acquired the business doing about $3M. We needed more customers. Invested in digital marketing, dialed in our sales process, split responsibilities between field sales and office follow-up. Revenue grew 19% that year. Problem solved, right? Nope. Second half of 2025: Supply constrained Now we had the demand but production couldn’t keep pace. Lead times stretched. The factory floor was designed for a $2M business, not $4M. So we spent six months completely redesigning our shutter manufacturing process. Two new machines. New floor layout. New workstations. Steps added, even more steps deleted. Increased production capacity by about 25%. Problem solved again? Nope. Early 2026: Demand constrained (again) Now we had excess capacity and needed more demand to fill it. This time, we had the leads but needed to accelerate our timeline from top of the funnel to in-person estimate, so we hired a second salesperson. Within weeks we had our best sales month in the 30-year history of the company. $74K in a single day. Shattered the all-time monthly record by 30%! Simply by solving our in-person estimate bottleneck (going from one rep to two). And guess what? Things are breaking again already! Right now: Flipping back to supply constrained. The showroom is getting overwhelmed on Saturdays. Walk-ins waiting 15-20 minutes. Phones going unanswered during peak hours (going to solve this with AI but we want humans answering as much as possible). We had a leadership meeting about it this week. The front office is the new bottleneck! The accordion never stops. You just get faster at recognizing which constraint you’re in and responding before it costs you. The mistake most owners make is solving the either misdiagnosing (or just never diagnosing at all) the constraint. More ads don’t fix a production bottleneck. A better factory doesn’t help if the phone isn’t ringing. Diagnose first, then act. Constraints are unavoidable in a growing business. Recognize which one you’re in right now and attack it maniacally until it’s fixed. Then do it again!
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Corey Frankosky retweeted
Every day there's a new launch video doing millions of views for an AI tool that replaces marketers. I've tested almost all of them. If you dig deeper behind the hype they all fall into three buckets: automate content, automate engagement, or automate outreach. None of that is what a good marketer would do.
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Business owners running Google Ads themselves = lighting money on fire. Get an expert like @SurfsidePPC to help.
Submit your workspace frequently to avoid losing work. For Google Ads, setting up mobile click-to-call conversions requires precise configuration of windows and attribution for accurate tracking and optimization. #GoogleAds #DigitalMarketing
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Corey Frankosky retweeted
Congrats Your YouTube Surfside PPC is 7 Years Old Today. Some Stats & Links happy-me.com/surfsideppc 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗦𝘁𝗮𝘁𝘀: Subscribers: 223,000 Views: 17,784,838 Videos: 711 𝗟𝗮𝘀𝘁 𝟯𝟬 𝗗𝗮𝘆𝘀: Subscribers: 4,000 Views: 262,592 Videos: 16 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗟𝗶𝗻𝗸𝘀: YouTube.com/@surfsideppc Twitter: @surfsideppc Instagram.com/surfsideppc Facebook.com/surfsideppc Website: surfsideppc.com Happy-Me.com/surfsideppc happy-me.com/youtube/video/C…
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Dear @TeamYouTube, We understand that you're dealing with Invalid Traffic from a variety of sources, and we realize it's no small problem for you, the advertisers you do business with and the greater Creator economy. We understand that we may often become frustrated and often don't always ask the right questions when problems arise. We also understand that YouTube is a place we think of as home because of all the wonderful things you've provided us over the years and continue to provide. We further understand the reason why you might be limiting ads on content when your systems detect invalid traffic on the platform. We even understand why you're being so tight-lipped about what you're doing behind the scenes to mitigate Invalid Traffic issues because we know you're trying to maintain the integrity of your Invalid Activity Detection System in attempts to prevent people from circumventing the system. What we don't understand is why you've left us seemingly in the dark. We don't understand why, without notice, you would twist the spigot and shut off Ad placement even on legitimate, organic views and diminish a Creator's total revenue by 80% with no clear answers as to how long Creators will have to survive on a fraction of our typical earnings. Links to your support pages that don't give us any real answers to our questions are not enough. We are real people, with real families, real employees, real mortgages and real financial commitments. We are Creators with communities we've worked hard to build on YouTube in order to provide the very revenue that sustains these things. Communities who spend time on the YouTube platform, enjoying our content & engaging with your advertisers. We are the very people who have made YouTube the success that it is right alongside you. We are, by your own word choice, your YouTube Partners and we are in crisis. Imagine you, @YouTube, suddenly finding that 80% of your entire platform revenue was instantly & indefinitely removed with no clear answers as to how and when it would ever come back, if at all. Wouldn't that put you into crisis mode as well...? We have been as patient as possible up to this point but this issue dates back years for Creators we all know personally, and from our standpoint, it only seems to be escalating. Suddenly, we see many more Creators who've had access to their AdSense accounts suspended (and subsequently YPP monetization removed entirely) through no fault of their own. There is a simple answer here. We need transparency. We want to know what the endgame is. We want to know that there are changes currently being made that will put an end to this plight for well-intentioned Creators who have been hit with Invalid Traffic notifications due to external forces and no misdeeds of their own. We want to know that strategies, tools and support are being built to protect your YouTube partners as well as your advertisers. We want to know what those changes might be and when they will take effect. We want to know that you're developing a well-trained support team specifically to help Creators who've had their AdSense accounts and monetization suspended or impacted. It only works when we're all in this together. We await your reply.  With heartfelt respect, -Your YouTube Partners ☮️
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Creators! I need your help. Yesterday's conversations helped me better understand exactly where there is much misinformation, lack of communication and clear, available resources surrounding the current conversation of Invalid Traffic on YouTube from all sides. I'm trying to put together a clear, concise list of pertinent questions that actually do exist and which haven't been already answered. Could you do me a favor and add any questions you think have not been addressed by available information on either Google Support or YouTube Support? Thank you very much and as a reminder, please lead with kindness and respect, not anger. I know these things can be frustrating but my goal is always to help seek better answers and resolution. I'll immediately block anyone who tries to harsh my mellow today ☮️❤️ QUESTIONS WITHOUT CLEAR ANSWERS 1. No clear definition of which videos have been impacted or how widespread invalid activity is for that individual creator across the channel. 2. No clear understanding of what a Creator can do preemptively/retroactively to mitigate any potential invalid views 3. No clear understanding of how much collected revenue on their content/channel resulted from invalid traffic 4. No clear understanding of how legitimate ad revenue is being reduced/limited/penalized but more importantly, what period of time each invalid occurrance(s) represents or how long a Creator's potential revenue may continue to be impacted as ads are limited or previously released, uncollected revenue will be deducted from future earnings. 5. No clear understanding of whether Google itself might enforce an AdSense penalty or potentially remove a creators account rendering their YouTube revenue inactive 6. No clear understanding of what to do if an AdSense penalty/suspension is enacted, any potential lines of division between YouTube and Google when it comes to AdSense and what YouTube & Creators can do to better establish culpability or defense of innocence if AdSense accounts are suspended. Some legitimate appeals seem to be quickly denied by Google. Most (if not all) of the Google help advice designed to teach "How you can help to prevent invalid traffic" is directed towards people who are actually running Google ads, not Creators who may have been a victim of bad actors targeting their content or channel Support Links: support.google.com/youtube/a… support.google.com/adsense/a…
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Corey Frankosky retweeted
YouTube is still failing its Creators who are impacted by invalid traffic. We've been policy compliant for 5+ or even 10+ years and YouTube doesn't care. Please answer these questions for me, @nealmohan @YouTubeLiaison @TeamYouTube @YouTubeCreators @mortms @scottsilver @AdSense
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Corey Frankosky retweeted
Check out my latest video: YouTube Demonetizing Channels due to "Invalid Traffic" - A brewing crisis and YouTube's not talking buff.ly/3LkSflT
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Corey Frankosky retweeted
I've made a video explaining my @TeamYouTube @YouTubeCreators issues (invalid traffic bug). youtu.be/R6ImOtPYa7g?si=EcOj… Shout out in the vid to @tasiacustode and @brennan_valeski who have the same issues. Many creators hit. No updates from @YouTube 🤐. Not cool. 😔
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Corey Frankosky retweeted
YouTube has an "invalid traffic" bug where their system flags and decimates the revenue of any channel they deem as trying to game the system. The problem is, the system is broken. And it's flagging good, solid, ethical, rule abiding accounts. But rather than addressing it, the position seems to be to blame creators and claim they are responsible for how their viewers are using the platform. The forum to post questions has been removed. @YouTubeCreators send links to the same article over and over. And there is no manual override or escalation path to have the issue resolved. I'm fortunate in the position that the adsense revenue I earn from YouTube is just a nice bonus rather than the main driver of my business BUT many other creators rely on this income to pay their bills, feed their family, keep their team employed. And as of right now the only thing someone who goes through this can do is just sit there and watch their channel die. Strange. Weird. Unacceptable. And it is sadly going to result in the death of many good channels.
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📊Update: @KeepProductive YouTube Monetisation Our YouTube continues to be hit with "Invalid Traffic" stopping monetisation. After inspection, external traffic shows Google Search as the main site during this time. @TeamYouTube has given no helpful, practical advice. Continuing to share plain statements (probably coming in the comments) and no explaination. This has also happened to now 35+ other creators including @tasiacustode, @itscraylor, @thelatashajames and many more. This has dropped revenue by around 80%. Luckily, we don't rely solely on this income - however, many other smaller creators do, and don't deserve this. Please could you help us raise more attention to this, as YouTube is not listening, even the Rene @YouTubeLiaison must see that this is a bug now. Any help you can be folks would be super!
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Corey Frankosky retweeted
#youtubecreators Because this #youtubeinvalidtrafficbug is my entire personality now, I've also made a YT video on this issue (super meta, I know). You can watch and share here: youtu.be/_t2ZGmOsfaI #invalidtraffic
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the link if anyone is interested: youtu.be/kEVckVHws9Q?si=oBUn…
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Corey Frankosky retweeted
Great video spreading awareness on the #InvalidTraffic issue from @SurfsidePPC: youtube.com/watch?v=z0mcLbjT…
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3. YouTube YouTube is great, but it is a minefield. Be wary of videos that promise '10x your Google ROAS with this 3 step strategy' Channels like @SurfsidePPC create easy to follow guides & courses across all aspects of PPC.
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Boost your Google Ads skills with these top 5 YouTube channels! 📈 Google Ads: Official YouTube channel by Google, offering a wealth of tutorials, webinars, and best practices for mastering Google Ads. @GoogleAds Neil Patel: A popular digital marketing influencer with a YouTube channel that covers various aspects of online advertising, including Google Ads. @neilpatel PPC Ian: Run by an industry veteran, this channel provides in-depth tutorials, case studies, and strategies for optimizing Google Ads campaigns. @ppcian Surfside PPC: A channel that focuses solely on Google Ads, with tutorials, tips, and tricks for creating effective ad campaigns and improving performance. @SurfsidePPC Google Ads Strategy: Another YouTube channel dedicated to Google Ads, offering practical advice, strategies, and insights for advertisers of all skill levels. @AdsStrateg #googleads #paidmedia
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Corey Frankosky retweeted
Impact content 20/30 Today’s content is a blog post about Google trends from @SurfsidePPC. 👉Link here: surfsideppc.com/google-trend… (There is a link to their YouTube video in the post!) 👇
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Here are 3 people/businesses who have influenced me and helped my business soar since I sold my shares in a digital marketing agency I helped start in 2016. Name your 3! @simpleisprofit Content writing and Email @measureschool Conversion Tracking @SurfsidePPC Google Ads
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