walid (@TheWalid) header
walid (@TheWalid) profile picture

ceo @ breadwinners club | helping consumer apps with tech UGC and paid ads | campaigns include @perplexity_ai @kalshi @partiful @figma

Dallas, TX
Joined May 2010
top 5 consumer apps that crushed the content game in May
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hosting a dinner party with @masonrizz tmrw night in LA! great views and dinner provided, who's around 👀
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Katseye concert last night ✨
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my uber driver casually mentioned he’s tried Sideshift before and asked if I knew what it was 😭 @nicholasnlawton
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should I accept
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so many ways to grow a consumer app these days ranked 8 of my favorite growth levers from least to most expensive (roughly) what's your favorite?
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o....
Excited to announce the Cosign Awards: celebrating exceptional people, companies, and products that had a massive impact in 2026. cosign.co/awards Anyone can nominate and vote. Award winners will be chosen by the public in conjunction with a panel of judges, including industry leaders like @lennysan, @packyM, @amasad, and many more. We’ll host an event in December honoring the winners (10 per category). For people categories, we’re mostly focused on everyone except the CEO–everyone else building the company behind the scenes. Companies with the most amount of people nominations will be listed on our “Top Companies to Work For” page. True to form, at Product Hunt I helped launch the Golden Kitty awards a decade ago to recognize great products. Soon after I launched the Rise Awards, honoring executives and ICs building companies that make them. The Cosign Awards is the next iteration. We have 41 categories across people, companies, and products. People categories: - Future Founders - Rising Stars - Engineering - FDE - Product - Design - AI Researchers - Marketing - Comms - Growth - Chief of Staff - Operations - Talent - Finance - Public Intellectuals - Podcaster of the Year - Newsletter Author of the Year - Poster of the Year Company categories: - Rising Stars - Best Place to Work - Founder Mafia - Talent Density - Highest Aura Product categories: - Product of the Year - Launch of the Year - AI Assistant - AI Language Model - AI Coding - Dev Tools - Open Source - Consumer - Productivity - Creative & Media Tools - Product Design & UX - Enterprise B2B - Hardware - Robotics - Self-Driving - Healthcare - Vertical Fintech - Legal
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we’ve found that working with enterprise brands means taking compliance seriously: clear ad disclosures, properly licensed audio, and creative built with paid distribution in mind. you can make high-performing UGC without sacrificing transparency or brand safety
so many of the ugc case studies on here fail to mention that the main reason they work is because they are undisclosed ads featuring fake stories by what is essentially an actor…
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met my kobe tonight
finally met these legends @PlaykitUGC collab coming soon 👀
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finally met these legends @PlaykitUGC collab coming soon 👀
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this tweet drove 30K+ people to a waitlist the strategy? i paid a bunch of meme pages to rt and quote it + people love nostalgia, so it intrigued people
the rumors are terrible and cruel but honey most of them are true. MySpace is coming back
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pov: you put up an Upwork job post
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ya'll Leo is the goatttt! if you want an intro, dm me
backing 2 more founders this year. would love to chat with folks building in AI / agents space.
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backing 2 more founders this year. would love to chat with folks building in AI / agents space.
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all these personal AI assistants raising $20M–$100M feels like a cold war over who becomes everyone’s default assistant first
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“Just post organically and boost the winners.” bad advice. the second someone sees “Sponsored,” their guard goes up. you have less time to earn attention. paid creative needs faster hooks, clearer product value, and a reason to keep watching. organic winners CAN work in paid. but not every viral video is a good ad.
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in nyc until november 2nd!! who's hereeee 👀
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walid retweeted
how many ugc agencies are there wtf
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Introducing Catalyst. What do you believe? How would you trade on it? You notice data centers are popping-up everywhere, gold will skyrocket, or just know that Labubus will go out of fashion. Catalyst researches your ideas, builds the optimal strategy, monitors events, and executes trades. Autonomously.
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walid retweeted
companies will look for this person and have the most boring product. truth is the people that fit this category actually care about what they're marketing
literal hardest role to hire for rn and every ai startup wants someone > chronically online (knows trends) > has taste & can create (new media) > understands ai & technical > can execute with quality (operator) such a small niche of folks who can do this
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kinda crazy milestone for us 😭 Breadwinners Club is officially a badged TikTok Agency Partner since starting, we’ve gotten to work on campaigns for Figma, Perplexity, Kalshi, Doritos, Partiful, thredUP, Zora, Sitch, Genies, The Tea App, Alinea, Lore, Hook + more 1,000+ creators, thousands of videos, 1B+ impressions later… still feel like we’re just getting started 🍞
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