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i haven't posted in 53 days (had to lock in and it worked)
i left @commas after generating well over $100M in GMV as employee #8
i am now on the founding team of @callixio and we are EXPLODING as the best ads tracking/attribution tool on the market
in the last 30 days:
- partnered with clickfunnels
- added $20m in new tracked ad spend
- 100+ new businesses onboarded (2 unicorns)
we're building this so you can setup accurate attribution so easily a monkey could do it, simplified.
embarrassment is the gateway to success
if you do everything to please everyone you will never make it
recognize that there will always be someone against you
they will laugh
you will be embarrassed
but you keep trying
they don’t
that’s the difference
be more embarrassed
you’ll learn how to deal with it
there will never be another company that treats partners better than Callix
it’s engrained in the culture of our company
give give give with zero expectations
when you put the selling aside and actually give a fk about the people in your ecosystem
you will go very far
the more i mature as a founder the more i treat new challenges like a gift
“thank God i faced this now rather than later”
things only get more complicated
- more people to manage
- clients to fulfill
- investors to handle
be grateful that you have the opportunity to not only handle challenges at the least complex point of your journey
but also being able to spot bottlenecks that will allow you to scale
scheduling texts for monday morning is one of my favorite ways to get ahead on the week
1) any follow up
2) non urgent messages
3) reminders
quick messages and tasks aren't even a thought on a monday - allows me to focus on the highest leverage items
you never want to flood your head at the beginning of the week
came to the realization that we just need to spend 15x more money to make 15x cash
did some napkin math with @hamzahhdubaisi
(2 obsessive guys in their 20's at 1am)
what could go wrong?
i woke up sleep walking/talking 3 times last night
1. pacing in the kitchen having a "convo"
2. taking a "sales call" in bed
3. in my closet getting ready for the day @ 2:30am
not sure what the correlation is but this only happens when my phone is next to my bed
but also we are building something so big it's literally impossible for me to stop thinking about it
turned 22 today
- i'm the head of growth @callixio
- girlfriend is happy (popping the question soon)
- family is taken care of
- friends are crushing
- team is dialed
never been more energized to dominate
thank God for another year
immediate red flags in any startup:
- founders that never use their own platform
- sales reps that don't keep up to date with the product they sell
- marketers blame sales / sales blame marketers
- leadership makes decisions without data
if any of this is happening in your business it's neglect and sales will drop
how do you expect to get someone to believe in something more than you do?
spoke to @ericzawo who runs paid ads for @wisprflow
insane to see into the minds of people who control industries
- thinking beyond "just spend more"
- combining ugc + paid
- segmenting markets into tiers
... list goes on
such a big focus on data/attribution as well
then when you have someone like @hectorserrranoo running up organic you simply win
i can’t wear apple earbuds for more than 3 hours without my ears swelling
but i’ve fallen victim to the “EMF and bluetooth aren’t good for you” wave
(also the aesthetic)
can someone please make covers for the earbuds so i can lock in without my ears dying
or if someone has a solution please advise 😭
in the last 6 months @CallixIO has grown 740% powering tracking/attribution for over $500M in tracked revenue
we are hiring more s-tier talent - top partnership executives are making 800k/yr + equity
we have some crazy tools launching over the next few months that will change the way businesses look at marketing
shoot me a dm if you know someone who's a good fit








