Daniel Ross Luft (@danielrossluft) header
Daniel Ross Luft (@danielrossluft) profile picture

Senior Brand Designer at @teamheyo . Logo, brand and type designer.

Athens, Ga
Joined June 2020
Photo by Daniel Ross Luft (@danielrossluft)Photo by Daniel Ross Luft (@danielrossluft)Photo by Daniel Ross Luft (@danielrossluft)Photo by Daniel Ross Luft (@danielrossluft)Photo by Daniel Ross Luft (@danielrossluft)Photo by Daniel Ross Luft (@danielrossluft)Photo by Daniel Ross Luft (@danielrossluft)Photo by Daniel Ross Luft (@danielrossluft)Photo by Daniel Ross Luft (@danielrossluft)Photo by Daniel Ross Luft (@danielrossluft)
Hopping on this trend. This was fun to put together.
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Logo design for Wavelenght
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I hope every AI generated movie flops so hard
China’s first AI-generated theatrical film, ‘Sanxingdui: Future Past’, has bombed at their domestic box office, only making $121,000 USD against a budget of $1.5M USD. In contrast, the crudely animated ‘Niu Lai’ made nearly $10M USD against a budget of $200-500 USD.
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👁️
Hopping on this trend. This was fun to put together.
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Throwback to one of my favorite logotypes. Cocoon provides home owners with maintenance plans to help protect against the unexpected. I leaned into the natural rhythm of the letterforms to mimic the layers of a butterfly's cocoon.
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Figma's shape builder being buggy for anyone else lately? I feel like I'm playing whack-a-mole in hell.
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Alright I’ve ingested enough stupid takes today on the internet. Time to sign off. I don’t even wear all black either.
Designers who only wear black are either lazy or poor
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Daniel Ross Luft retweeted
“If I prompted it then it’s my code” Terrific. No notes 😘🤌
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Sandwichboardception
Saw this AI-generated sign outside of a spa that is a sign of a sign
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“Hey Claude. Get me sued.”
Todos los productos de Adobe reimplementados desde cero, gratuitos y de código abierto → getartcraft.com/apps
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You have to care in order to create. Care about what you are putting out. Agonize over the details. To create is to care and to care is only something humans can do.
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Logo exploration for a finance app.
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Steve Jobs is cringing in his grave somewhere.
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AI can only imitate. It cannot create.
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Brand work for Gravitee. Inspired by space, solar flares and the sun. Work done @teamheyo
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What’s brand designers experiences been when sharing a logo again that you really believe in after it’s already been rejected by the client? Any luck with changing their mind?
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Mix of visual identity work from some recent projects.
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I’m tempted to create an X account solely dedicated to posting about whether or not Adobe has fixed their font sharing platform.
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Mix of visual identity work from some recent projects.
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Any designers needing an eleventh man for their fantasy football league. Would love to be in a league with other designers.
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So pumped to spin this records. Didn’t think we’d get another @Alabama_Shakes record.
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