Mitchell Weinstein retweeted
Convening @IABTechLab’s first ever Ad Operations Workshop! Publisher and Agency Ad Operations are the unsung heroes of our industry & often the most immediately impacted by new standards. We must ensure we’re meeting the needs of ad operations professionals that power our ecosystem. Looking forward to your input!
Mitchell Weinstein retweeted
#GA4 Am I the only one still scratching my head on Session Tracking? So GA4 will still report on Sessions, but you shouldn’t use it? Or you should? Incredibly vague.
Mitchell Weinstein retweeted
New @MAGNAGLOBAL ad forecast out today! The global ad market will grow to nearly $800 billion in 2022, and approach one trillion by 2026. Free executive summary: bit.ly/3048YWc.
Mitchell Weinstein retweeted
Agree data is key. While that was the best part, it was a hack... Open Measurement is directly trying to solve that problem instead of as an afterthought. And we hope that developing something ("vpaid-i") that targets interactivity exclusively will allow for better creatives :)
Mitchell Weinstein retweeted
Hats off to our #212NYC Brand Safety and Ethics panelists & sponsors @InitiativeUS @WHOSAY without y'all the event wouldn't be possible 👏🏼
Mitchell Weinstein retweeted
#IPGMB SVP of Ad Operations @mitchellw is hopeful mobile app giants will adopt standardized viewability metrics. ow.ly/JYTi307PVur
Mitchell Weinstein retweeted
#IPGMB SVP, Ad Ops @mitchellw says we must "improve third-party traffic verification" to stop fraudulent advertising ow.ly/RzAh3077Axv
Mitchell Weinstein retweeted
Vincent Paolozzi @MAGNAGLOBAL will be part of an expert buy-side panel on auction-traded media at #PROGIO. Join us! bit.ly/2deyMGf
Mitchell Weinstein retweeted
WATCH: @mitchellw from @ipgmediabrands explains how agencies can do to prepare clients for tackling #viewability: vimeo.com/172930319
Mitchell Weinstein retweeted
I am prepared to stand on the Senate floor and talk about the need to prevent gun violence for as long as I can. I've had #Enough
Mitchell Weinstein retweeted
Media agencies using NCS & Datalogix to find audiences more apt to purchase - clients want closed loop @mitchellw #VideoAdSummit
Mitchell Weinstein retweeted
Here with the team at @IPGLAB Viewability Roadshow. Our head of ad ops @mitchellw on the panel!
Mitchell Weinstein retweeted
.@InterpublicIPG beats expectations in first quarter, reports strong growth in U.S. bit.ly/1r4fhlk
Mitchell Weinstein retweeted
When measuring performance effectiveness, it all comes down to the data,that's what really matters, says @mitchellw #BrandSafetySummit
Mitchell Weinstein retweeted
@mitchellw Might be best slide ever...perfect image. #IABAdOps #edumucation #willferrell #iab #admonsters #funny
Mitchell Weinstein retweeted
Thank you! @VranicaWSJ @ghorwood @mitchellw @ianwallin @zputnam @hsmittman @karamanatt Great panel this am! – at Manhattan, NY
