We are looking for publishers who are trying to compare/evaluate social platforms and use cases. Short study: bit.ly/3YisXcp Note: not selling anything, <5 min to complete. We will share all results so you can see what others thinking. Thx! @newsproduct @VoteLight

#TwitterPausing all activity/engagement/attention on this platform until it feels okay

Watch this space: "Another way to collaborate around revenue is subscription pools. These allow readers to pay for one subscription that provides access to a group of newsletters or podcasts, with revenue split..." @NewmarkJPlus @ambreenali link.medium.com/QgjhrmQKGub

This was a great session...and publishers should also check out the case studies they pulled together, which are interesting , specific but also REALLY nicely designed journalism.cuny.edu/j-plus/j…

A huge story that is so local: like how @BklynEagle featured local experts on how water overtook their community and what they learned for the next wave: Brooklyn stories from Superstorm Sandy, 10 years later brooklyneagle.com/articles/2…

On a day where @elonmusk is enhancing the worst side of Twitter (negative click-bait/conspiracy mongering), below reminds me there is also good on the platform. I hope Twitter users (you) engage with the good stuff more than the bad as THAT KPI will change what is rewarded.

Astro-turfers (fake grassroots) in local news is another reason we need to enhance reporters and sources that are not pretending to be locals. #INSS22

Positive sign: Local concerns can bring blue/red ppl together: “But he has found allies in pro-Trump, S.U.V.-driving volunteers who join him in planting marsh grasses in their neighborhood. They were putting all that energy into protecting their area.” nytimes.com/2022/10/28/nyreg…

News letter expert @kim_bode showing examples of leveraging different places to generate opt-in sign ups, including @LinkedIn sign up button #INSS22

So smart @irenemckisson talks about call-to-actions in newsletters, uses furtniture analogy: if same things are always there, like a table, users don’t look at while they go by it. Must change it up. #INSS22

This is a helpful free tool for smaller publishers to format outputs from GA4. Thank you @nberke and @BlueLenaLLC

Don’t look at your users as monolithic, put them in a few segments…important steps and great practical tips from @erinmillar and @nberke @IndiegrafMedia @BlueLenaLLC at #INSS2022

Was inspiring to hear different ways ppl raise funds: including community partnerships with local pubs and local biz…symbiotic relationship beyond just ads. #INSS22

#INSS22 Publisher positioning insight: Texas Trib tested “non-partisan” and found “independent” resonates better…maybe Texas, but maybe broader….

List from @risj_oxfordof which local news CONTENT people want from publishers vs "other" (incl search/social): data from 38 countries on proportion that thinks each is the best source of news for different local topics img.datawrapper.de/tbUXY/ful…

I like these new reporters given the “water beat.” A growing story impacting many parts of society…reminds me of the old classic movie Chinatown.

Excited this is happening after months of planning. We will support 6 Black publishers take concrete steps to generating audience revenue with best of breed thinking. We have a great team, led by @cthompsonmorton Thank you @CCMNewmarkJ and @KnightFound

Until the day that Fed/State govt's underwrite local news with subsidies, or chain-owners lower their profit projections, let's ensure we get people who do subscribe to lots of other things to subscribe to their own "local" institutions where they live, work, play.