The Daily Playbook for Real Estate Agents 💥 News, Marketing & Strategy 🔎 What Matters. What To Do Next. 🤝 Content To Help You Close More Deals
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Joined December 2022
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Quick Housing Market Update:
Mortgage rates: 7.40% (up from 6.64% in July)
Pending home sales: ↓ 15.4% YoY
Mortgage purchase applications: ↓ 15% YoY
Housing inventory: 898,139 homes (↑ 4.8% YoY)
New listings: ↓ 2.1% YoY
Listings with price cuts: 42.89% (vs. 41.08% last year)
eXp CEO Predicts A Softer Housing Market By Year-End
Tune in live to the Hot Sheet with @ByronLazine
Get your weekly housing market brief:
youtube.com/live/4VVRtUpWLEw…
Quick Housing Market Update:
📉 Purchase applications: -14% YoY, -4% WoW
📈 Mortgage rates: 7.57%, up from 6.64% in mid-July
📉 Pending sales: 57,724 vs. 64,232 last year
📈 Inventory: 902,112 vs. 863,972 last year
📈 Price cuts: 42.83% vs. 41.6% last year
📈 New listings: Strongest year since 2022
Higher rates are pressuring demand, but giving buyers more inventory, price cuts, and negotiating leverage.
No surprise, rising mortgage rates are a major cause.
Here’s where the cuts are happening and what they say about sellers and buyers as fall gets going according to @realtordotcom
nowbam.com/september-price-c…
Nationally, 15.8% of August sales combined a concession with a price cut, the highest August share Redfin has recorded for that combination.
nowbam.com/seller-concession…
BAM retweeted
29 September content ideas for agents
Plan out your entire month!
nowbam.com/september-2026-co…
FYI
Seller's market: Under 5 months of inventory
Balanced market: 5 to 6 months
Buyer's market: Over 6 months
The U.S. housing market looks very different depending on your local market.
What type of market are you in?
Median Sales Price
June 2026 median sales price: $398,300
Down 3.3% from May 2026 ($412,000)
Down 2.7% from June 2025 ($409,200)
BAM retweeted
When someone asks, "how's the market?"
Do you have a good answer?
Obviously, understanding your local market is critical.
But if you don't understand what's happening on a macro-level, nationally with housing, rates, inflation, Fed decisions, demand, and the economy you're missing half of it.
That's exactly why @ByronLazine hosts the Hot Sheet.
This is @nowbammedia's live, weekly market briefing now every Monday at 9:30 EST/6:30 AM PST.
Start your week off right: youtube.com/live/bzGTU5EZxHY…
The exact questions Tom Toole asks buyers after every showing:
Ask them directly what they thought (and ask with a smile).
1. Have them rate the home on a 1 to 10 scale, with one rule: they can’t pick seven.
2. Ask why they landed on that number.
3. If the answer lands on a five or six, dig deeper.
Here’s exactly what that sounds like:
"What did you think? Can you rate the home one to 10, and you can’t pick seven. What made it that number?”
Seven is the number everyone defaults to, so taking it off the table forces a real answer.
Here’s how I read the number once it comes back:
“Anything below a seven, I’m not going to really want to get you into moving forward. And if it’s above a seven, hey, this is offer territory. We may want to think about how we move ahead on this property.”
When the score comes in low, at a five or a six, I ask a follow-up:
“What made that home a five or a six? What would it have to have to be above seven?”
Asking why forces a real conversation, and that conversation teaches your clients about the market every time they walk through a home.
Touring homes has value on its own. Feedback is what turns that value into sharper decisions the next time you go out.