HIRING: Video editor for ecom agency We will outpay your current salary + you’ll be working with some of the biggest brands in ecom Requirements: - Minimum 1 year of proven experience working as an AI editor for ecom brands - Editing 10 batches per week - Full exclusivity - Being hungry & wanting to become the best in the game. Position includes uncapped bonuses on adspend + option for promotion to team lead. If interested, DM me your portfolio

August 8th: 2.6K spend 2 days ago: 24K spend. ALMOST 10X GROWTH. Mentoring this brand is crazy fun. These guys are pushing for 100K days soon. I have one last slot for mentorship in october. DM if interested (not cheap)

Song ads are simple as fuk I literally gave you guys the playbook.

SONG ADS MASTERCLASS: > Choose a controversial narrative (example: caught husband cheating) > Tailor song genre to demographic (blacks = rap/trap, whites = pop/country) > Make sure to make the song conversational > Always keep opening loops throughout the script > Never introduce product in the opening sections

This brand I'm mentoring is gonna scale to the MOON 5X'd their daily spend in 30 days. Still TONS of room for growth. Helped them with: > ICP Mapping > Cracking TOF concepts > Iterations Excited to see how far we can take this one.

If a senior creative strategist Can't get his ads to $10k/day spend within 45 days He is a detriment to the PNL

If you’re a creative strategist working for a single brand You’re LIMITING your growth badly. You’re either lazy, or you don’t know what’s out there. Let me show you what working at an agency looks like: > Exposure to winners across multiple ad accs > Get experience in variety of niches > Every CS can teach you something new > MUCH higher earning potential > Only focusing on actual needle moving actions Just imagine how cracked an agency CS is compared to someone who works for one brand. Agency CS knows winners across dozens of ad accs plus has higher skill -> can scale new accs 3x faster -> stacks up huge commission If you’re a CS who’s cool with an $8k base and not pushing too hard, that’s cool. But our field is performance based. So you may be comfy now. But you will be outplayed and outworked by the agency CS. With that said, I’m hiring killer strategists for my agency. Paying top dollar with uncapped commission working with some of the biggest brands in our space. To apply, DM me a loom breaking down an ad you made that has 100K+ spend (non BOF)

LEVEL 1: "This perfume smells great" LEVEL 2: "This perfume will get you girls" LEVEL 3: "Saw my ex-wife with her new man at the store. Now she's blowing up my phone begging for another chance"

Search filters I use to find fresh winning ads: > Impression share: top 20% > Run time: 7-21 days > Status: active > Format: video > Brand active ads: Over 500

TRANSFORMATION TIMELINE ADS This concept is MUST for every supplement brand. "If someone with [problem] took [product] [dosing], here's what would happen"

One of the BIGGEST mistakes I see in ecom: Giving your potential customers TOO MUCH credit. Most of them are 80IQ. So no. They won't see a pixar song and think it's slop.

FREE SAUCE ALERT Swipe these narratives for your pixar song ads: > Husband cheats on wife > Wife sees ex-husband at the grocery store > Ex-husband marries ex-wife's sister > Husband ovearhears wife talking about cheating with her best friend over the phone > Man goes to highschool reunion, sees his ex

Creative Strategy 101: > Step 1: Audit ad acc > Step 2: Find which winning concepts are missing > Step 3: Brief those > Step 4: Start cracking net new TOF concepts > Step 5: Iterate winners of both > Step 6: Tighten feedback loop, keep mix of net new + iterations This tweet just saved you $1500 on a course. Happy scaling!

Ranking every type of creative strategist: F TIER: > Only iterates hooks > Doesn’t track learnings > No focus on visual & audio aspects C TIER: > Rips ads from random brands > Most winners are BOF concepts > Needs direction for concepts B TIER: > Basic psychology skills > Loses direction after a few months > Mostly iterates existing winners A TIER: > Tracks hypotheses & learnings > Doesn’t blindly use ai for copy > Has 1-3 ads with over $100k spend S TIER: > Incredible psychological understanding > Comes up with multi 6 figure net new concepts > Can handle 30 vid batches per week

0 TO $11.7K/DAY SPEND IN 12 DAYS. Been fun scaling this client. Here's how we're gonna scale to $30k/day: > Pixar mini movies > Personal story VSLs > Unaware native ads

80% of “research” is DEEP psychological understanding. Take this comment for example. It gives you a LOT of context on how boomers operate within a relationship’s dynamic. This is a CRITICAL building block when writing a script. Example: If you’re selling a blood pressure supplement for a boomer man… And your ad shows him opening up about the problem to his wife… You lost him. Script could’ve been perfect. But it’s those little details that make them feel like you wrote it for HIM.

Been saying this for a while. Not every ad needs to be a ''winner''. Your campaign should look like this: > 1-3 top spenders: below target roas. 75%+ NVP > MOF: 40%-75% NVP > BOF: 10%-40% NVP

HIRING CREATIVE STRATEGISTS - NATIVE ADS ONLY If you're good, this is a 20k-40k/month position. > You'll be working with 8-9 figure brands only > Uncapped comission on adspend > Work close to me, tons of learning and growth > Option for promotion to head of creative MUST HAVE native ads that spent over $100k (don't apply if not) DM me a loom breaking down your top spending ad to apply Fast hiring process. You can get started in a few days from today.

The day ecom twitter learns that ICPs and research is like 80% psychological understanding and not just BS research, is when shit will go down.

AD FEEDBACK: > new mother will never call her breasts "t*ts" > no timeline (raises skepticism) > no visual transformation > 'gummies' is not specific enough