We've recently started discussing provenance more. But why is it an important topic? Provenance shows the history of an artwork: who owned it before, where it's been shown, and details about any times it was sold or auctioned. For example, Leonardo da Vinci’s Mona Lisa illustrates this well, having been owned by French kings and stolen in the early 20th century, each event adding layers to its story, mystique (and value). For traditional art, you can often trace this through things like sales receipts, gallery records, or entries in catalogues raisonnés. For digital artists, provenance takes on a new role due to the nature of digital works: - authentication - verifying the original work; - value - increasing the artwork's market value with documented history; - ownership - establishing clear rights over the artwork; - legacy & reputation - maintaining an artist’s identity and contributions. For instance, Beeple’s Everydays: The First 5000 Days documented his artistic evolution from simple drawings to complex 3D works, capturing his reactions to current events, which helped preserve and showcase his artistic journey. The huge impact of its sale at auction also becomes part of its history, adding to its provenance. If an artwork’s history is well-documented, it can be worth more. Collectors prefer to buy art when they can be sure of its history. But the importance of understanding and managing provenance goes even deeper: it’s about protecting an artist's creative identity and making sure their impact is recognized. We tend to believe that blockchain = transparent provenance, but is it, really? When buying digital art, do you fully understand what you’re getting? Are smart contracts clear and easy to navigate? And we haven't even started to talk about collaborations here. What do you think about the blockchain provenance?