Ariely is a much bigger issue than Arday ever was. Arday was an aberration, but nobody with a fully functioning brain takes any of that stuff seriously anyway. He was evolving in fields that are themselves aberrations. The real issue behind Arday was the people who hired him and their political agenda, as well as the fact that nobody dares to speak up against an obvious farce. Arday himself wasn’t the biggest issue in his own story. Ariely, on the other hand, was supposed to be a serious scholar and a real “academic star.” I actually took one of his online courses and was quite impressed. A lot of smart people not only took him seriously but also devoted years of their lives to studying behavioral economics without knowing they were building on quicksand. That’s a lot of resources and years wasted.