An agency consisting entirely of experts, making the World’s Most-Loved Ideas.

South Africa, UK, Europe, ME
Joined October 2015
Because while the fashion dazzles and the crowds roar, cruelty is staining every corner of this industry. Whips. Tongue-ties. Drugs. Broken bodies, forced to perform. All hidden beneath a veneer of glamour.
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REIN IN THE PAIN. Today at the Durban July, activist @NirvanaNokwe didn’t just wear a dress. She wore the truth. While the crowds cheer, racehorses suffer in silence. It’s time to change that. Visit nspca.co.za/reininthepain #ReinInThePain #NSPCA #StopAnimalAbuse #ChangeHorseRacing
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BOOM! It’s official—our #BestOfTheMonth winners just dropped hotter than your morning coffee spill. Go ahead, show them love, they’ve earned it. #creativecircle 1. @TBWAHunts - @CityLodgeHotels 2. @BoundlessZA - @NSPCA_SA 3. @DentsuCRTVSA - @Nikon_SA & @blackboardcomm1
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💥 BOOM! It’s official—our #BestOfTheMonth winners just dropped hotter than your morning coffee spill. Go ahead, shower them with emojis—they’ve earned it. 🏅🙌🎉 #creativecircle 1. @BoundlessZA - @NSPCA_SA 2. @joepublicadv - @Nedbank 3. @PromiseAgency - @AfriSam
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Vox Pops Bingo: A fun game all marketers can play. Next time an agency shows you a "vox pops" video to support the idea they're presenting, screenshot all the people in the video. Then take a walk around your agency. First person to tick every face off, shouts "Bingo!" and wins.
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The laptop made the working day up to 24 hours and 7 days a week The mobile phone make the entirely planet an office Be careful what you wish for and how you use it – at Miami, FL
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The worst thing to happen to email was making it available on mobile devices. This gave permission to use email for urgent messages, on the presumption that the recipient would check their phone every 20m. This in turn forced people to check their phones every 20 minutes.
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Well done to Mazda, for the only decent ad in recent times… Very, very cool! 😂💚
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Come on, Bentley…you’re advertising a bloody Bentley!
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A truth well told is rarely found after a bullet point. If your headline would slip seamlessly into a list of specifications, push on.
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If I have to dwell on an ad to determine if it works or not - it does not work. Period. Most people don't ruminate over ads - they see or hear them, and if their attention is not grabbed and held - they move on. When asked to review an ad, I do so like humans do, not ad folks.
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Boundless retweeted
Trends reports are astrology for strategists.
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Overemphasizing insignificant matters does not transform them into meaningful metrics.
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