We help CRE brokers, agents, mortgage brokers, lenders, and other CRE professionals make significantly higher commissions and do it in less time.
Joined July 2009
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Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
Most common reasons for failing in order:
1) Never starting
2) Quitting too soon
3) Not doing enough volume
4) Not doing it consistently enough
5) Doing too many different things
6) Not shooting big enough
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
I am honored to be named top US producer at Avison Young for 2025! I view this as a team award and am grateful to work alongside some of the best in the industry.
Thank you to USIS and TSIS teams, Brandon Polakoff, Erik Russell Edeen, Mark, Harry, Marion, Josh, Rory and our analyst and operations teams that work so hard to allow us to deliver for our clients.
Looking forward to another year of delivering value for our clients and their communities! #AYDifference
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
Considering current environment & past cycles how might we position our business for 2026?
@BobKnakal, Michael @BullRealty & Rod Santomassimo @MassimoGroup all with decades of experience discuss developer, investor & broker strategies. podcasts.apple.com/us/podcas…
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
@MassimoGroup stellar talk by @JamesNelsonNYC on today’s Global #CRE Broker Virtual Summit #massimocoach
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
Just listened to Matt McGregor of Colliers Seattle talk tech at the @MassimoGroup.
The edges of his stack are creative, more than automation. He's stacking wins in the margins. Pick 4 approaches to your biz and do them just 5% better than you've ever seen.
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
Attention #CRE agents:
Love CRE but want more consistent income?
You can still serve the industry, just in a different way.
Massimo Group is looking to grow our sales team.
Our sales pros earn $120K–$300K
That's equivalent to $250K to $600K in GCI!
Selling coaching that transforms broker careers
No cold calls. Just real impact.
Let’s talk. Big things ahead.
DM me if interested.
#CRE #SalesCareers #BrokerSuccess #MassimoGroup
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
Great News and Unfortunate News
Great News - Selling Buildings with @BobKnakal is now available on Amazon Prime for NEXT-DAY DELIVERY!
Order your copies now, before we sell out again.
Unfortunate news - some JACKASS is offering a Selling Buildings workbook, trying to leverage the success of our book. DO NOT PURCHASE THE WORKBOOK - IT IS NOT ENDORSED OR SUPPORTED BY BK OR ME, and was likely created with AI.
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
Tomorrow is the BIG DAY!
So excited that "Selling Buildings," my very first book I co-authored with my broker coach, @MassimoGroup Rod Santomassimo will be available on Amazon.com.
This book is not just a recounting of deals and data. It's about the pivotal moments that helped shape my 40 years in this industry. From the forks in the road where a single decision could alter everything to reflecting on what worked, what didn't, and most importantly, why.
Rod brings his unique macro perspective, connecting our stories to the broader market and sharing insights that resonate far beyond the New York City skyline. Whether you’re a broker, investor, or simply passionate about the art of deal-making, this book offers something valuable: perspective.
You can still pre-order the book OR get it on Amazon tomorrow. I invite you to join us for the Book Launch Party happening at 2 Penn Plaza from 4:00-7:00 PM on Tuesday, May 20.
RSVP Here: go.massimo-group.com/selling…
Looking forward to celebrating with you all. See you soon!
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
"Bob Knakal and Rod Santomassimo have written the real estate broker’s bible. It should be required reading for anyone in the real estate business. Pure genius." - Francis Greenburger, Time Equities, Inc.
I’m truly appreciative of Francis' generous words about my first book, "Selling Buildings," co-authored with @MassimoGroup Rod Santomassimo. This book is designed to be a practical guide for anyone serious about thriving in commercial real estate.
We're hosting the launch party on May 20th—the same day the book will be available on Amazon.com—at 2 Penn Plaza from PM - PM, and we WANT YOU THERE!
RSVP here: go.massimo-group.com/selling…
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
What separates elite CRE brokers from the rest of the pack?
We sit down with Ben Garrett to get his insight on this, mistakes for CRE brokers to avoid, and more in our very first Broker Highlight. #CREBroker
ow.ly/xTLC50VTAz2
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
And we’re live!
Check out the latest edition of the ChatCRE newsletter to discover the tools and platforms you can use to generate CRE marketing docs like brochures, OMs and floor plans, all leveraging AI.
🔗👇
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
On Saturday January 4th we have a TryLax day scheduled. Come to our Anderson fields from 9:00 to 10:30. Boys and Girls K-8. Tell a friend or even better, bring a friend. This is open to anyone who is new or previously played and would like to drill for the morning.
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
#MassimoCon was hands down the best CRE conference I have ever attended. Thanks to the best of the best like @Bethazor1, @BobKnakal, and many others I am coming back with an abundance of new ways to add value to my clients, and I can’t wait to share them with you!
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
Day 2 is underway!
More incredible speakers including @Bethazor1 and @BobKnakal.
More ways to learn how to become 7&8 figure brokers…
You should be here.
MassimoCon!
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
Be honest.
What did you do first today?
Look at your social media accounts or
Look at your pipeline?
Top earning #CRE brokers know the correct answer.
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
You’re always interrupting people.
“I know I’m interrupting you, can I have 27 seconds of your time to share xx?”
Follow up with the something of value.
@MassimoGroup
#SIORSpring24
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
How is the market?
It's the most frequent question you can have.
Answer with statistics rather than adjectives.
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
Meet the Coach Who Helps Brokers Score, Reach Goals With These Traits #crefam @MassimoGroup
costar.com/article/148754324…
Rod Santomassimo, The Massimo Group | CRE Coaching retweeted
"Make no small plans"
That's what a friend shared with me last night over dinner. He was told this by his managing partner early in his law career.
As we look forward to 2024 - I would challenge you - "make no small plans."
We're not.
It's going to be a great year.