Co-Founder Purpose Disruptors, North London Mum. Likes dancing in fields.
London
Joined March 2009
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Good to see the idea of #AdvertisedEmissions being picked up by @TheDrum today, after our launch at Cop this morning. thedrum.com/news/2021/11/09/…
Lisa Merrick-Lawless retweeted
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Live now in the Blue Zone at #cop26
Our co-founder @JonathanMWise introducing our 'Advertised Emissions' report. Available to download now purposedisruptors.org/advert…
Thanks @Campaignmag for supporting out new project #goodlife2030 @PurposeDisrupt #COP26 #climatecrisis #advertising
Purpose Disruptors at #COP26 to urge adland to drive ‘Good life 2030’: buff.ly/3ECHIMO @PurposeDisrupt
Highly recommend this book. Thank you @JonathanMWise for sending it to me and @graham_iff for writing it.
Great to speak to @graham_iff recently about his excellent book 'Dancing at the Edge'. Since then have made a bulk order and have been sending them out. For all budding 'People of Tomorrow'. #leadership #systemschange @RobertMcFaul @lisasheadspace @Lauraevelync @Emma_Ashru
Love this and the end line ‘everyone in’
The big guns have got the big guns out to sell electric vehicles.... Great strategy (America is THE BEST) and tone (humour!!!) @lisasheadspace @RobertMcFaul @benessen @PurposeDisrupt
Lisa Merrick-Lawless retweeted
The big guns have got the big guns out to sell electric vehicles.... Great strategy (America is THE BEST) and tone (humour!!!) @lisasheadspace @RobertMcFaul @benessen @PurposeDisrupt
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Well this is bloody brilliant! Thanks for sharing @JonathanMWise Narratives around climate together with ALL the resources you ever need (inspiration section). Accessible, downloadable and shareable. Nice work @dansolo @paddypan and thanks for the @PurposeDisrupt name check too.
This is a fantastic resource for folks working in climate. A guidebook for evolving the stories by which we live... @JeremyMathieu @leilahoballah @AnnasQuestions @saltsea stories.life/ #storiesforlife #inservicetolife by @dansolo @paddypan
So this happened. What an incredible way to finish the year, thanks to everyone who was part of it and my partners in crime @JonathanMWise @RobertMcFaul @ElinCathcart
We've been named in the Top Trailblazers for 2020 in @Campaignmag annual review! Fantastic recognition of all 1200 of us who contributed with ideas, creative work, media, planning, production and artwork over the last year. 🙌🙌
I was just reading this myself, it is indeed damning @benessen Also highlights how they are not in any way making appropriate commitments in line with the Paris agreement! @JonathanMWise @RobertMcFaul
Damning but unsurprising evidence that of all polluting activities, aviation is the most inequitable theguardian.com/business/202…
The ‘missing measure’ in advertising taking FULL responsibility for its impact in the climate crisis @PurposeDisrupt @JonathanMWise @RobertMcFaul @benessen & Caroline Davison. #Advertising #Creative #ClimateEmergency #ipa
Defo recommend this - @PurposeDisrupt collaborators @benessen & Caroline Davison share thinking on the 'missing measure' - uplift in carbon emissions due to advertising. It's punchy! IPA Eff Week, Thurs Oct 15th 14.40. Register here web.cvent.com/event/18d5bc3a… @The_IPA @APGLondon
Lisa Merrick-Lawless retweeted
At the recent UK Climate Assembly, they included the question - Coming out of lockdown, should we encourage lifestyles towards net zero? 93% agreed. Higher than our 77% figure for @PurposeDisrupt #createthereset @RobertMcFaul @lisasheadspace @benessen
Agree
This is what I believe to be true. From @TheLancet thelancet.com/journals/lanpl… Tks to @JeremyMathieu
This is interesting.
After the government move to ban HFSS advertising, now pressure to ban SUV advertising too, from badverts.org/ @lisasheadspace @benessen @RobertMcFaul @PurposeDisrupt
Lisa Merrick-Lawless retweeted
'People don't want to fly': Covid-19 reawakens Europe's sleeper trains
>Personally, I love sleeper trains!
theguardian.com/world/2020/j…
Lisa Merrick-Lawless retweeted
"You suddenly have every asset manager talking about how deeply ingrained Environmental Social Governance is in their DNA" @FT reports that investors are leading the way. Will advertising follow? #createthereset ft.com/content/78167e0b-fdc5… – at Hackney, London
Lisa Merrick-Lawless retweeted
This is a gut punch of a Campaign issue. Great to see #CreateTheReset getting the nod: “This is not just a restart and rebuild. It is an opportunity to reset. Let’s get to work.”
Catalyst for cultural change - read Campaign's Summer Special issue in full now buff.ly/3eOTTZV
The first of many, let’s hope !@benessen @JonathanMWise @RobertMcFaul @JeremyMathieu @PurposeDisrupt
#createthereset
"As the world opens up, will you back to B.A.U.?" @guardian is the first media title to promote #TheGreatReset #createthereset with massive thanks to @mygreenpod
