
running @trycharacter · software designer · led design at @pipe @decipad
Joined October 2018
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- Following1.6K
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Last year I made the leap into independent work.
It has been nothing short of amazing, and over the course of the year, slowly but surely it evolved into a studio practice, Character.
Excited to share that we've finally launched a new home.
Isabel Sá retweeted
Introducing Grader: the world's first AI CMO for restaurants.
It’s helped us drive over $1 BILLION in sales for our customers.
Grader outperforms human marketing teams. See how:
3️⃣ New Templates
React Email 6 also ships with a new collection of templates created by our friends at @trycharacter for common use cases, including authentication flows and e-commerce sequences.
See the templates 👉 demo.react.email/
Isabel Sá retweeted
The past few months at @trycharacter have been amazing — working with incredible teams and seeing big things happen.
Huge congrats on the raise 🖤 @dbabbs @thejamescad and the rest of the Profound team — always putting craft first and making it look effortless. Next-level talent :)
Today, @profound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @spc.
When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading:
1. Every company will care deeply about how AI talks about their brand.
2. Every marketer will use AI Agents to do their best work, faster.
Those beliefs are becoming reality faster than we imagined.
Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO.
To double down on that momentum, we’re taking two big swings:
𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution.
𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing.
Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.
Isabel Sá retweeted
Today we're launching Ask Attio, and it's one of the biggest moments in our company's history.
When we founded Attio, we made a big bet that CRM needed to be rebuilt around unstructured data. Not structured fields or rigid schemas, but the messy reality of how GTM works.
Emails, calls, relationships, all the context that actually brings you the most clarity to make your decisions. We believed all of that should be inside and accessible in your CRM.
This wasn't a popular idea at the time. In fact, dozens of VCs we talked to told us we were wrong to even try. CRM was solved, so why bother?
But we kept building anyway. We spent three years building a data model and platform designed to hold the full context of how GTM teams actually operate and mold exactly to how your business works.
We call this Universal Context, and it's what makes Ask Attio possible.
Ask Attio is our new conversational AI layer that can reason over and act on everything in your CRM - emails, notes, calendars, product data, billing data, interactions, anything you've synced in.
You can understand what's happening across your entire business, search for anything, create and update records, trigger workflows and automations, all through conversation.
This is a fundamental shift in how CRM works. We used to input all our data, read everything, synthesize it, pull out what matters. Now, with Attio, your CRM does this for you at a massive scale. It pulls signal from the noise in ways that just weren't possible before, and acts on it with all that context.
Some of today's top GTM teams like @WisprFlow, @ListenLabs, @plainsupport, and @lightdash_devs are already using Ask Attio to unlock context across their entire business and act on it.
Ask Attio is live today. We can’t wait for you to try it: attio.xyz/ask_attio
Isabel Sá retweeted
I gave one of my favorite talks ever at Lisbon AI presenting fairies / canvas AI agents. 30 minutes of demos. The video just dropped, link in the next post 🧚
Isabel Sá retweeted
Today, I’m delighted to announce @CloveFi, and our $14m pre-seed led by @Accel, with @Kindred_VC and @airstreet.
It’s been 2 years since I left Paddle, and in that time, I’ve spent a lot of time thinking about what’s next.
Over the last 10+ years, I’ve always tried to imagine what a financial institution built for this century would look like, and that’s what we’re building at Clove.
For all the progress in consumer technology, the way in which we get guidance around our finances has barely changed. There are products to move money, and make investments, but not to answer the questions that matter – the ones about timing, trade-offs, and planning for the future.
At Clove, we aim to be the partner for your whole financial life. Combining AI and humans to deliver this at an unprecedented scale.
We’re early on what will be a long journey, and hiring across many roles — if you’re passionate about playing a part in building the financial institution of the future, we’d love to hear from you.
Isabel Sá retweeted
a new expression of craft at @attio
— introducing the Attio Engineering Blog
{design: [@milosboyk, {@trycharacter: [@_heyana, @isabelsa]}], artwork: @dimuuu, backstage: [@alexjamesvale, @ilancedillos, @amelianunn2], contributions: [@byteofbits, @mulholo, @rostog, @viralpickaxe]}
link ⤵︎
The rumours are true, there really is something in the water in London @meetgranola Feeling energized, ready to ship and hopefully a bit wiser from folks like @steveruizok @soleio
Isabel Sá retweeted
Call for speakers for Lisbon AI is very unofficially out
lisbonai.xyz/cfs
Isabel Sá retweeted
Call for Students & Builders!
I'm organizing a not-for-profit by and for the community AI event in Lisbon. We need volunteers that want to work in the industry.
DM (and community) are open
teapawt.org/i/communities/19178443…
Isabel Sá retweeted
I’m feeling blessed to share: Owner raised $120M Series C and is now at a $1B valuation 🦄
Mom-and-pop restaurant owners are being crushed by huge corporations.
We’re using this cash to arm them to fight back.
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This round was co-led by 2 perfect partners for us:
Alex Kurland from Meritech, who led DoorDash’s Series B, and Shalini Rao from Headline, who led Toast’s Series C.
They were also joined by an inspiring group of new investors: Fidji Simo (CEO Instacart), Jonathan Neman (CEO Sweetgreen), Garrett Langley (CEO Flock Safety).
& still more inspiring new investors...
Dharmesh Shah (CTO HubSpot), Josh Reeves (CEO Gusto), Shaan Puri (MFM), Matteo Franceschetti (CEO Eight Sleep), Anthony Pompliano, Sahil Bloom, Christina Cacioppo (CEO Vanta), Brett Schulman (CEO Cava), Matt Maloney (Founder & CEO GrubHub).
… just to name a few. :)
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Today, technology is being weaponized against small business owners.
Corporations like Domino’s dominate. Why?
Because they spend billions on tech, engineers, and marketers.
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Small business owners are forced to compete with corporations that have massive war chests.
But with Owner, they can do more than compete. They can win.
We’re building the platform that gives them the power.
We serve the people who serve our communities.
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I started Owner 7 years ago, after dropping out of high school halfway through 10th grade.
The first version of Owner wasn’t built for venture capital.
It was built for my mom.
She’s a small business owner who just needed a shot at success in the digital world.
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I remember watching her worry that we’d lose her business and our house. In a moment of desperation, she asked her weird :) nerdy 17-year-old son to help her.
I built a solution for her. That was Owner V1. When it started to work, I saw my mom transform.
She went from being constantly stressed about money to feeling hopeful and excited about her future.
The Owner team has now seen that same transformation happen for thousands of small business owners like her.
That’s what drives us.
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You can think of Owner as Shopify for restaurants—and, eventually, all local business owners. It gives them everything they need to succeed in the online future, in one place.
Owner is their website, online ordering, mobile app, CRM. It all works together as one system.
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Owner is also continuously optimized with what we learn from the thousands of restaurants and the more than 57 million consumers who have used our platform.
It’s the only system designed for one outcome: growing sales profitably.
It gives independent owners enough firepower to take on the big corporations, and win.
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Shoutout to the great team at @Owner —
You deserve the credit for getting us here.
I thank God every morning that I get to build Owner with each of you. We wouldn’t be here without you.
We have a special team. Each of you represents greatness.
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And shoutout to the best cofounder and CTO I could ever ask for, @DeanBloembergen.
His work ethic and genius are as impressive as his character.
I view partnering with Dean as one of the best decisions I’ve ever made.
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I’m proud of Owner today.
But I also feel scared that people will see our unicorn valuation and think “we’ve made it.”
So let me be brutally clear. We HAVE NOT made it.
And if we start to believe we have, we never will.
When investors value us at $1B, it’s because they see potential.
Our investors see the POTENTIAL for us to build a company worth tens of billions.
We have to prove them right.
And we must also prove right the thousands of restaurant owners who’ve bet their futures on us.
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We’re still underdogs. We still have a long way to go.
We didn’t come this far just to come this far.
It’s time to move faster, build better, and fight harder!
We have millions of small business owners counting on us.























